Content Managers: What They Do, Where They Work & How Much They Earn
As more companies come to understand the importance of devoting resources to content creation and distribution, the number of open …
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Quantity vs. Quality in Content Marketing: The Final Verdict
According to eMarketer, 84 percent of U.S. companies with at least 100 employees will utilize digital content marketing in 2019. And this …
What Does A Content Strategist Do?
A growing number of companies have come to realize the importance of hiring a content strategist. The exact responsibilities and …
The Benefits of Outsourcing Your Content Marketing
If you’re reading this article you’ve likely already heard the phrase “content is king” and thus have incorporated content into …
Why Your Blog Isn’t Getting Traffic (And What to Do About It)
If you’re anything like me, you love your blog. You care about your audience, and you can’t wait to start creating …
Five Reasons Why Every Business Needs a Blog in 2019
Did you neglect your company blog in 2018? Are you hoping to make a change for the better in the …
How Often Should Businesses Update Their Website Content?
It is common for businesses to create a website and keep it up for years without updating it. The design …
How To Properly Promote New Blog Posts
More than 80 million blog posts and pages are published each month. As unique as your content is, it’s not exactly anything …
Three Ways to Use Content to Become Your Industry’s Go-To Resource
When it comes to building authority, it feels like every time you turn around someone is claiming to be an …
Content Marketing ROI: Measuring the Impact of Your Blog Posts in 2019
When the concept for measuring content marketing ROI was relatively new, I suggested to a colleague that we publish a blog post …
Where to Spend Your Digital Marketing Budget in 2019
If you’ve pushed off planning your 2019 digital marketing budget, it’s time to allocate that cash. As 2019 draws closer, …
What is a Waterfall Content Strategy and Why Do I Need One?
All the best marketing tactics rely heavily on content creation. Yet over the long haul, being able to keep the …
