Mastering Story-Based Content Marketing
Once upon a time, content marketing was a new frontier with many brands cautious to invest. As word of great …
Author: Deborah K.
Deborah K.
38 articles
Deborah was the kid who would rather write book reports and essays than play ball during recess. Although she didn’t score many points with her peers, it did lead to her career creating content for TV, radio, print and new media for companies as varied as Dooney& Bourke, Panera Breads, Visa, SUNY Ulster and Hudson Valley Federal Savings Bank. She is also a principal of small packages – a digital design company, and past partner/marketing director of whatis.com, the world’s foremost reference on information technology. And, her love of food enabled her to become a contributing editor of both Gourmet Retailer and Food Distribution Magazines. Deborah has a bachelor degree in fine art from the Hartford Art School, University of Hartford and a masters in higher education administration from Stony Brook University. When she’s not writing, her love of quilting, furry animals, friends, and family sustains her.
38 articles published by Deborah K.
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Creating an Employee Advocacy Program
It’s not difficult to figure out by its title what an employee advocacy program is – the promotion of an …
Personal Branding for Professionals
This article is for all the attorneys, accountants, psychologists, personal trainers, graphic designers, and other professionals who wonder how the …
Creating an Online Newsroom to Push Company Content
Brand marketers have come to think about content solely in terms of its power to attract prospects and consumers. But …
How to Write Exceptional Headlines Every Time
The most important part of writing content is the headline. This point is so crucial it deserves repeating. Here’s why: …
Integrating User-Generated Content into Your Strategy
The plain and simple truth about marketing to consumers is this – consumers trust each other more than they trust …
The Role of Artificial Intelligence in Content Marketing
It’s common knowledge that consumers today have an enormous appetite for content. Creating and disseminating that content has become the …
How to Balance Creativity and SEO When Creating Content
Every content writer battles the enduring challenge of developing creative, engaging content while trying to adhere to best practices on …
What is a Waterfall Content Strategy and Why Do I Need One?
All the best marketing tactics rely heavily on content creation. Yet over the long haul, being able to keep the …
Is Streaming the Next Big Content Thing?
It’s well-established that video is one of the most popular forms of content and is still on the rise. According …
Influencer Marketing 101
It’s clear to any observant marketer that organic word of mouth, whether positive or negative, spreads through social media at …
What is the Difference Between Writing Web Pages and Articles?
Both website content writing and article writing follow the same SEO guidelines: keyword usage, structure, formatting, reader engagement, and strong …