Brand Activism and Content Marketing
Brand activism as a content marketing strategy is gaining momentum. A study conducted by Cone Communications on corporate social responsibility (CSR) reveals …
Author: Deborah K.
Deborah K.
29 articles
Deborah was the kid who would rather write book reports and essays than play ball during recess. Although she didn’t score many points with her peers, it did lead to her career creating content for TV, radio, print and new media for companies as varied as Dooney& Bourke, Panera Breads, Visa, SUNY Ulster and Hudson Valley Federal Savings Bank. She is also a principal of small packages – a digital design company, and past partner/marketing director of whatis.com, the world’s foremost reference on information technology. And, her love of food enabled her to become a contributing editor of both Gourmet Retailer and Food Distribution Magazines. Deborah has a bachelor degree in fine art from the Hartford Art School, University of Hartford and a masters in higher education administration from Stony Brook University. When she’s not writing, her love of quilting, furry animals, friends, and family sustains her.
29 articles published by Deborah K.
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Your Brand Could Be a Superhero
There are vital brand and content marketing lessons to be learned from superheroes. The Phantom was the first superhero. Created …
The Rise of Conversational Marketing
In the past 100 years, we have seen the rise of marketing through the invention of the Radio, TV, and …
Content Promotion Tips To Grow Your Readers
That memorable line from the movie Field of Dreams, “If you build it they will come,” is pure fiction when …
Tools For Your Mobile/Remote Workforce
Years before the COVID-19 virus disrupted our professional and personal lives, the nation’s remote workforce was on the upswing. Much …
Smart Remarketing Strategies
Remarketing has become an effective way to nurture the 98% of prospects who’ve shown interest in your products or services …
Digital Marketing & Protecting Customer Privacy
The balance between the data needed to market effectively and the consumer’s right to privacy is a delicate one. If …
20 Tools to Power Up Your Blogging in 2020
For large brands and solopreneurs alike, blogging can be a great opportunity to keep current customers engaged while you attract …
Topic Clusters – The New SEO Strategy
There aren’t many things content creators and content marketers despise more than vying for the same keywords as their competitors. …
Switching from Volume Metrics to Value Metrics for Measuring Content Marketing Success
We know how important it is for content marketers to tie their results to marketing and business goals. It’s not …
How to Supplement Your Copywriting Team
Badly written or simply ineffective copy is a silent killer of online sales and lead generation. Managers who have even …
How To Accurately Determine Your Market Size And Boost Your Potential
Knowing your market size is one of the most important components of any strategic marketing plan. Determining the size of …