Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For
Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question …
Author: Deborah K.
Deborah K.
16 articles
Deborah was the kid who would rather write book reports and essays than play ball during recess. Although she didn’t score many points with her peers, it did lead to her career creating content for TV, radio, print and new media for companies as varied as Dooney& Bourke, Panera Breads, Visa, SUNY Ulster and Hudson Valley Federal Savings Bank. She is also a principal of small packages – a digital design company, and past partner/marketing director of whatis.com, the world’s foremost reference on information technology. And, her love of food enabled her to become a contributing editor of both Gourmet Retailer and Food Distribution Magazines. Deborah has a bachelor degree in fine art from the Hartford Art School, University of Hartford and a masters in higher education administration from Stony Brook University. When she’s not writing, her love of quilting, furry animals, friends, and family sustains her.
16 articles published by Deborah K.
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Editorial Policy: What Is It and Where Should It Live on My Blog?
In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to …
How an Author Bio Page Can Boost Your Blog’s Performance
There are 1.9 billion websites worldwide, and more than 600 million are blogs. That’s a lot of content vying for attention. …
A Freelance Writer’s Guide to Research
Many freelance writers develop niches in specific industries or types of content in which they gain a significant amount of …
Content Marketing vs. Social Media Marketing: Which Works Better?
As marketing professionals, we are always looking for greater performance from our strategies and campaigns, so it’s not unusual to …
Why Style and Tone in Writing Matter (and How To Nail Them for Your Client)
Creating content has become the lynchpin of an effective marketing strategy. Most creators are drowning under the weight of how …
10 Steps To Take To Build Trust With Blog Readers
Trust is one of the most important traits brands must possess to achieve long-term success, especially in today’s erratic economic …
Will AI Writing Replace Professional Content Writers?
The idea that artificial intelligence (AI) or robots will take over our jobs is taking shape in some fields. As …
Working with Blog Writing Services: 10 Best Practices
Most marketing professionals agree that a blog is a powerful tool. Social media enthusiasts, online shoppers, and professionals in all fields rely …
Brand Activism and Content Marketing
Brand activism as a content marketing strategy is gaining momentum. A study conducted by Cone Communications on corporate social responsibility (CSR) reveals …
20 Tools to Power Up Your Blogging in 2020
For large brands and solopreneurs alike, blogging can be a great opportunity to keep current customers engaged while you attract …
Switching from Volume Metrics to Value Metrics for Measuring Content Marketing Success
We know how important it is for content marketers to tie their results to marketing and business goals. It’s not …
