Topic Clusters – The New SEO Strategy
There aren’t many things content creators and content marketers despise more than vying for the same keywords as their competitors. …
Author: Deborah K.
Deborah K.
21 articles
Deborah was the kid who would rather write book reports and essays than play ball during recess. Although she didn’t score many points with her peers, it did lead to her career creating content for TV, radio, print and new media for companies as varied as Dooney& Bourke, Panera Breads, Visa, SUNY Ulster and Hudson Valley Federal Savings Bank. She is also a principal of small packages – a digital design company, and past partner/marketing director of whatis.com, the world’s foremost reference on information technology. And, her love of food enabled her to become a contributing editor of both Gourmet Retailer and Food Distribution Magazines. Deborah has a bachelor degree in fine art from the Hartford Art School, University of Hartford and a masters in higher education administration from Stony Brook University. When she’s not writing, her love of quilting, furry animals, friends, and family sustains her.
21 articles published by Deborah K.
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Switching from Volume Metrics to Value Metrics for Measuring Content Marketing Success
We know how important it is for content marketers to tie their results to marketing and business goals. It’s not …
How to Supplement Your Copywriting Team
Badly written or simply ineffective copy is a silent killer of online sales and lead generation. Managers who have even …
How To Accurately Determine Your Market Size And Boost Your Potential
Knowing your market size is one of the most important components of any strategic marketing plan. Determining the size of …
Social Media + PR = Social PR: A Winning Combination
Once upon a time, marketing and public relations were two distinct functions. Marketing was primarily concerned with selling products and …
Understanding The Difference Between SEO and SEM
Among the slew of acronyms that populate the digital and social media worlds, SEO and SEM are two of the …
Can’t Ignore Content Marketing Trends for 2019
By now, it’s well understood that content and content marketing is central to any successful marketing strategy. Content marketing has …
Listicles: Love Them or Leave Them
Effective content marketing strategy should contain four types of content: attraction, authority, affinity, and action. Over time, these four types …
The Visual Appeal of Infographics
Travel 10 years back in time and you’ll find that most people don’t know about infographics. Fast forward to now …
The Psychology of Color in Content Marketing
Humans have always been visual creatures. Since the beginning of humankind, visual forms were used to record history and share …
Learning From the Best: Brands That Are Dominating Content Marketing
With each passing year, content marketing becomes more vital to every brand’s marketing strategy. With evolving technologies and changing audience …
Mastering Story-Based Content Marketing
Once upon a time, content marketing was a new frontier with many brands cautious to invest. As word of great …