A Freelance Writer’s Guide to Research
Many freelance writers develop niches in specific industries or types of content in which they gain a significant amount of …
Author: Deborah K.
Deborah K.
37 articles
Deborah was the kid who would rather write book reports and essays than play ball during recess. Although she didn’t score many points with her peers, it did lead to her career creating content for TV, radio, print and new media for companies as varied as Dooney& Bourke, Panera Breads, Visa, SUNY Ulster and Hudson Valley Federal Savings Bank. She is also a principal of small packages – a digital design company, and past partner/marketing director of whatis.com, the world’s foremost reference on information technology. And, her love of food enabled her to become a contributing editor of both Gourmet Retailer and Food Distribution Magazines. Deborah has a bachelor degree in fine art from the Hartford Art School, University of Hartford and a masters in higher education administration from Stony Brook University. When she’s not writing, her love of quilting, furry animals, friends, and family sustains her.
37 articles published by Deborah K.
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Content Marketing vs. Social Media Marketing: Which Works Better?
As marketing professionals, we are always looking for greater performance from our strategies and campaigns, so it’s not unusual to …
Why Style and Tone in Writing Matter (and How To Nail Them for Your Client)
Creating content has become the lynchpin of an effective marketing strategy. Most creators are drowning under the weight of how …
10 Mobile Marketing Campaigns That Changed The Game
As people increasingly depend on their smartphones for information, entertainment, and connecting with one another, mobile marketing campaigns have become …
Are You Ready For Conversational Marketing?
In content marketing, engagement and conversion are critical goals. One emerging trend in 2021 to help brands meet these goals …
Making Lemonade: Finding Opportunities to Advance Your Brand
It’s been a lemon of a year for almost every brand except Amazon. In the wake of the COVID 19 …
Educate, Entertain, & Engage With Interactive Content
Interactive content is gaining strength with today’s consumers. There is a constant battle to win the attention, hearts, and minds of those …
10 Steps To Take To Build Trust With Blog Readers
Trust is one of the most important traits brands must possess to achieve long-term success, especially in today’s erratic economic …
D2C Marketing and Why Consumers Love It
Direct-to-Consumer or D2C marketing has become wildly successful for many manufacturers of consumer goods in the last decade. Though it …
How To Create An eBook In 13 Steps
Generating ongoing leads is a key marketing goal for any business. Of the various ways to accomplish this, business news …
Will AI Writing Replace Professional Content Writers?
The idea that artificial intelligence (AI) or robots will take over our jobs is taking shape in some fields. As …
Working with Blog Writing Services: 10 Best Practices
Most marketing professionals agree that a blog is a powerful tool. Social media enthusiasts, online shoppers, and professionals in all fields rely …