Are You Ready For Conversational Marketing?
In content marketing, engagement and conversion are critical goals. One emerging trend in 2021 to help brands meet these goals …
Author: Deborah K.
Deborah K.
40 articles
Deborah was the kid who would rather write book reports and essays than play ball during recess. Although she didn’t score many points with her peers, it did lead to her career creating content for TV, radio, print and new media for companies as varied as Dooney& Bourke, Panera Breads, Visa, SUNY Ulster and Hudson Valley Federal Savings Bank. She is also a principal of small packages – a digital design company, and past partner/marketing director of whatis.com, the world’s foremost reference on information technology. And, her love of food enabled her to become a contributing editor of both Gourmet Retailer and Food Distribution Magazines. Deborah has a bachelor degree in fine art from the Hartford Art School, University of Hartford and a masters in higher education administration from Stony Brook University. When she’s not writing, her love of quilting, furry animals, friends, and family sustains her.
40 articles published by Deborah K.
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Making Lemonade: Finding Opportunities to Advance Your Brand
It’s been a lemon of a year for almost every brand except Amazon. In the wake of the COVID 19 …
Educate, Entertain, & Engage With Interactive Content
Interactive content is gaining strength with today’s consumers. There is a constant battle to win the attention, hearts, and minds of those …
10 Steps To Take To Build Trust With Blog Readers
Trust is one of the most important traits brands must possess to achieve long-term success, especially in today’s erratic economic …
D2C Marketing and Why Consumers Love It
Direct-to-Consumer or D2C marketing has become wildly successful for many manufacturers of consumer goods in the last decade. Though it …
How To Create An eBook In 13 Steps
Generating ongoing leads is a key marketing goal for any business. Of the various ways to accomplish this, business news …
Will AI Writing Replace Professional Content Writers?
The idea that artificial intelligence (AI) or robots will take over our jobs is taking shape in some fields. As …
Working with Blog Writing Services: 10 Best Practices
Most marketing professionals agree that a blog is a powerful tool. Social media enthusiasts, online shoppers, and professionals in all fields rely …
The Essential ADA Compliance Website Checklist
Accessibility for people who are disabled came to the forefront about 30 years ago when George H. W. Bush signed …
The Most Important Trends in eLearning Content Development
eLearning has been evolving at an incredible pace and the disruption of face-to-face learning due to the pandemic has pushed …
Will Covid-19 Leave a Lasting Effect on Content Marketing?
The beginning of 2020 began like most years. By spring, however, every American is scrambling to adapt to the new …
Brand Activism and Content Marketing
Brand activism as a content marketing strategy is gaining momentum. A study conducted by Cone Communications on corporate social responsibility (CSR) reveals …