ContentWriters puts quality written content at the heart of your company's growth strategy.
Our mission is to connect businesses with diverse audiences through powerful content crafted by specialized writers, managed by a team that puts people first.
Our Values
People First
We work with steadfast transparency, integrity, and respect.
Cultivation
We champion a culture of growth, support, and development for our clients, writers, and one another.
Passion
We take pride in the work we do, the people we work with, and the way we get sh*t done.
Efficiency
We provide dynamic solutions that simplify and scale workflows.
Commitment
We never settle — Our idea of what’s possible is always evolving.
Our Story
ContentWriters started in 2013 in a tiny WeWork office, motivated by a simple problem: Why is it so hard to find and hire good writers with the right expertise?
Years later, we’re still providing solutions to publishers, eCommerce companies, agencies, and any brand that needs specialized writers. Our team, New York City home office, and monthly snack bills continue to grow and expand.
What hasn’t changed is our approach to content marketing. We pair businesses with writers who have an intimate understanding of their industry. That means doing all the heavy lifting: Vetting writers and editors, onboarding them, and managing them through constant, personalized communication.
And that’s what we’ll always do, because we know the power of content marketing lies within the relationships we’ve built with our writers and what they can do for you.
We’re here to prove that you can scale a people-first approach to content success.
The ContentWriters Team
Emily O’Connor Kefs
CEO
Emily is ContentWriters’ CEO. She works with the team & writer network to maximize results for CW's valued clients. Emily always keeps her ears open to feedback, building our roadmap & strategy around customer & writer needs. Outside of work, you can find Emily on the yoga mat or in the garden (weather permitting).
Alex Sirotovich
Director of People Operations
As Director of People Operations, Alex works with the CW team and our network of freelance writers and editors. She’s focused on employee and contractor engagement, L&D, and people-first policies and programs. You can find Alex wandering around a bookstore or park — or watching Parks and Rec for the 35th time.
Wes Broadway
Director of Technology
As Director of Technology, Wes leads the development team and uses his skills in Linux, Python, and Django to manage the systems that power our platform, and to deliver exciting features for our users. When he’s not resolving merge conflicts or writing unit tests, he’s probably playing guitar or perusing r/lawncare on Reddit.
Derek Johnson
Director of Content Strategy
As the Director of Content Strategy, Derek builds long-term relationships with businesses looking to improve SEO, conversions, and content creation efficiency. He enjoys developing and executing goal-oriented content strategies alongside our partners. Derek loves an opportunity to see a concert or comedy show on the weekend.
Julia McRae
Director of Content Operations
As Director of Content Operations, Julia works closely with writers and clients to ensure customer success. This role allows Julia to use her marketing and editorial skills collaboratively. In her free time, Julia can be found binge watching Netflix originals or listening to music far older than she is.
Andrew Meisel
Director of Growth
Andrew is the Director of Growth, where he focuses on lead generation, business development, outbound marketing, content creation, and analytics. Outside of the office, Andrew loves to play soccer downtown, get in on an occasional pickup basketball game, or paint in his “studio.”
Arabia Sampson
Content Success Manager
As a content success manager, Arabia connects clients' needs with writers' ingenuity to deliver engaging content that brings results. The role blends her skills in digital editing, content creation, and client relations. Off the clock, she's either enjoying live music and great food or keeping up with pop culture.
Joe Bergantine
Senior UX Engineer
Joe is a senior UX engineer at ContentWriters, responsible for keeping our platform running, designing, and creating new features to make it more enjoyable and easy to use for writers and buyers alike. When he’s not working, you can find him on a bike, skis, or in the kitchen.
Katy Wong
Senior Content Creation Specialist
As a senior content creation specialist, Katy combines her editorial and project management skills to work closely with writers and clients and ensure content is top-quality. In her free time, you can find her browsing bookstores around the city or walking her pup in Central Park.
Sarah Stafiej
Content Success Specialist
As Content Success Specialist, Sarah works closely with our creative writers to help deliver carefully crafted content to clients. In her free time, you can find her practicing/teaching yoga, hiking trails she sometimes gets lost on, or creating Spotify playlists while hammocking.
Cody Engelhardt
Content Strategist
As a content strategist, Cody helps businesses master their content marketing needs. He brings a diverse sales background with 4+ years of experience from logistics to healthcare. In his free time, you can find Cody climbing to the top of a mountain, camping out of his car, or snowboarding on the slopes.
Rovena Guisard
Senior Sales Development Representative
As Senior Sales Development Representative, Rovena leverages her marketing, sales, and research skills to generate new leads and find innovative ways to connect with clients. In her free time, you can find Rovena out on a hike, deep in a book, or chasing live music somewhere in the City.
June Celo
Developer
As a developer, June is responsible for making planned features and improvements a reality, bringing them into the platform for our users. When she's not working, you'll find her binge watching Netflix shows/anime, online gaming with friends, or spending some time with her 9 dogs.
Jasmine Thompson
Content Success Specialist
As a Content Success Specialist, Jasmine works with CW’s amazing writers to seamlessly deliver high-quality content to clients. She utilizes her background in digital writing and editing to maximize success. Outside of work, you can find her listening to kpop, watching romantic comedies, or going to museums.