The ContentWriters Team

We work with exceptional people who do extraordinary things.

ContentWriters puts quality written content at the heart of your company's growth strategy.

Our mission is to connect businesses with diverse audiences through powerful content crafted by specialized writers, managed by a team that puts people first.

Our Values

People First

We work with steadfast transparency, integrity, and respect.


We champion a culture of growth, support, and development for our clients, writers, and one another.


We take pride in the work we do, the people we work with, and the way we get sh*t done.


We provide dynamic solutions that simplify and scale workflows.


We never settle — Our idea of what’s possible is always evolving.

Our Story

ContentWriters started in 2013 in a tiny WeWork office, motivated by a simple problem: Why is it so hard to find and hire good writers with the right expertise?

Years later, we’re still providing solutions to publishers, eCommerce companies, agencies, and any brand that needs specialized writers. Our team, New York City home office, and monthly snack bills continue to grow and expand.

What hasn’t changed is our approach to content marketing. We pair businesses with writers who have an intimate understanding of their industry. That means doing all the heavy lifting: Vetting writers and editors, onboarding them, and managing them through constant, personalized communication.

And that’s what we’ll always do, because we know the power of content marketing lies within the relationships we’ve built with our writers and what they can do for you.

We’re here to prove that you can scale a people-first approach to content success.

The ContentWriters Team

Emily O’Connor Kefs


Emily is ContentWriters’ CEO. She works with the team & writer network to maximize results for CW's valued clients. Emily always keeps her ears open to feedback, building our roadmap & strategy around customer & writer needs. Outside of work, you can find Emily on the yoga mat or in the garden (weather permitting).

Alex Sirotovich

Director of People Operations

As Director of People Operations, Alex works with the CW team and our network of freelance writers and editors. She’s focused on employee and contractor engagement, L&D, and people-first policies and programs. You can find Alex wandering around a bookstore or park — or watching Parks and Rec for the 35th time.

Wes Broadway

Director of Technology

As Director of Technology, Wes leads the development team and uses his skills in Linux, Python, and Django to manage the systems that power our platform, and to deliver exciting features for our users. When he’s not resolving merge conflicts or writing unit tests, he’s probably playing guitar or perusing r/lawncare on Reddit.

Derek Johnson

Director of Content Strategy

As the Director of Content Strategy, Derek builds long-term relationships with businesses looking to improve SEO, conversions, and content creation efficiency. He enjoys developing and executing goal-oriented content strategies alongside our partners. Derek loves an opportunity to see a concert or comedy show on the weekend.

Julia McRae

Director of Content Operations

As Director of Content Operations, Julia works closely with writers and clients to ensure customer success. This role allows Julia to use her marketing and editorial skills collaboratively. In her free time, Julia can be found binge watching Netflix originals or listening to music far older than she is.

Andrew Meisel

Director of Growth

Andrew is the Director of Growth, where he focuses on lead generation, business development, outbound marketing, content creation, and analytics. Outside of the office, Andrew loves to play soccer downtown, get in on an occasional pickup basketball game, or paint in his “studio.”

Arabia Sampson

Content Success Manager

As a content success manager, Arabia connects clients' needs with writers' ingenuity to deliver engaging content that brings results. The role blends her skills in digital editing, content creation, and client relations. Off the clock, she's either enjoying live music and great food or keeping up with pop culture.

Joe Bergantine

Senior UX Engineer

Joe is a senior UX engineer at ContentWriters, responsible for keeping our platform running, designing, and creating new features to make it more enjoyable and easy to use for writers and buyers alike. When he’s not working, you can find him on a bike, skis, or in the kitchen.

Katy Wong

Senior Content Creation Specialist

As a senior content creation specialist, Katy combines her editorial and project management skills to work closely with writers and clients and ensure content is top-quality. In her free time, you can find her browsing bookstores around the city or walking her pup in Central Park.

Sarah Stafiej

Content Success Specialist

As Content Success Specialist, Sarah works closely with our creative writers to help deliver carefully crafted content to clients. In her free time, you can find her practicing/teaching yoga, hiking trails she sometimes gets lost on, or creating Spotify playlists while hammocking.

Cody Engelhardt

Content Strategist

As a content strategist, Cody helps businesses master their content marketing needs. He brings a diverse sales background with 4+ years of experience from logistics to healthcare. In his free time, you can find Cody climbing to the top of a mountain, camping out of his car, or snowboarding on the slopes.

Rovena Guisard

Senior Sales Development Representative

As Senior Sales Development Representative, Rovena leverages her marketing, sales, and research skills to generate new leads and find innovative ways to connect with clients. In her free time, you can find Rovena out on a hike, deep in a book, or chasing live music somewhere in the City.

June Celo


As a developer, June is responsible for making planned features and improvements a reality, bringing them into the platform for our users. When she's not working, you'll find her binge watching Netflix shows/anime, online gaming with friends, or spending some time with her 9 dogs.

Jasmine Thompson

Content Success Specialist

As a Content Success Specialist, Jasmine works with CW’s amazing writers to seamlessly deliver high-quality content to clients. She utilizes her background in digital writing and editing to maximize success. Outside of work, you can find her listening to kpop, watching romantic comedies, or going to museums.