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Flesch Reading Ease: What It Is and Why it Matters
When people come to me for writing help, “stuffiness” is one of the most common complaints. “My writing sounds boring,” …
How Blogging Will Change In 2020
The first blog was crafted 25 years ago. In 1994, when Links.net was created by Justin Hall, the term “blog” didn’t even …
How to Choose the Best Strategy to Drive More Sales on Instagram
Over the last several years, Instagram has cemented itself as a phenomenal platform for companies and brands in search of …
What Are the Key Elements of Good Content?
Good content allows search engines to find your website and the blogs you’ve written, and that’s good news for your …
High-Quality Writing: The Key to Successful eCommerce
High-quality content writing is one of the most important tools for eCommerce businesses. The text on your website is how …
LinkedIn Features You’re Not Using (But Should!)
Launched in 2003—before phones were “smart” and twerking was a word—LinkedIn is now the go-to social platform for business-related interactions. …
5 SEO Myths Debunked (and the Helpful Truth)
Trying to master the art of Search Engine Optimization (SEO) to land your website on the first page of Google …
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Topic Clusters – The New SEO Strategy
There aren’t many things content creators and content marketers despise more than vying for the same keywords as their competitors. …
How to Write Product Descriptions that Drive eCommerce Traffic
In the modern digital world, people have become accustomed to making purchases — big and small — without having used …
What is Pillar Content and Does My Business Need It?
Content marketing is a challenging field. Our strategies and tactics, along with the tools and platforms we use, are constantly …
What Is Mobile-First Indexing And How Will It Affect Your SEO Ranking
Google has shifted gears yet again by doing their very best to keep business owners on their toes. If you …
What Is E-A-T and How Does It Affect Your SEO?
Does your website demonstrate E-A-T? The concept of E-A-T — expertise, authoritativeness, and trustworthiness — is discussed thoroughly in Google’s …