Arby's

With Its Clever Approach to Social Media, Arby’s Reaches Out to Gamers and Pop Culture Enthusiasts Alike

Arby’s had been in a slump. The purveyor of roast beef sandwiches—a fast-food highway-side staple that nonetheless had never penetrated the public consciousness the way major brands like Wendy’s or even Taco Bell had—was, according to brand president Rob Lynch, “hiding in plain sight.” That may be an understatement. According to a front-page article in …

newsletter content

10 Major Brands That Rely on High Quality Newsletter Content

Great email newsletter content is not restricted to smaller companies. In fact, many of the world’s most recognizable brands rely heavily on email newsletters to continually earn sales from prospective and existing customers. Here are ten major brands that use high quality newsletter content in their marketing campaigns and what you can learn from them. …

company newsletter

How to Write a Company Newsletter That People Care About

Picture this: You’re at a party when a random stranger approaches you and immediately riles off about how amazing and popular his product is. There’s no doubt you’ll be turned off by his cold approach. Chances are, you had no idea who he was, what he was selling, or why he even tried to make …

customers

Customers Are Selfish… Here’s Why That’s Okay These Days

As the late great Steve Jobs once said, “Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as …

travel content

How Travel Sites Can Use Content to Attract Clients

As a dedicated travel site, you don’t want to spend your time writing content. Or do you? While you may pride yourself on digging up the deals, finding new adventures, or sharing breathtaking photos, writing blog content is also great way to attract new clients to your travel website. Let’s look at why content works …

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