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Why Every Entrepreneur Should Make Content a Priority
Whether you’re a solopreneur or a lean entrepreneur, you have to get the word out about your startup in order …
5 Top Things to Consider When Developing Original Research as Content
As an inbound strategy, creating original research as content can be a rewarding yet complex process. Original research is gaining …
How MailChimp Can Create a Sales Funnel for Your Online Store
If you’ve been in business for more than 24 hours, your e-commerce store has a sales funnel. A sales funnel …
3 Reasons Why Content Updates Help Your Medical Practice
A fresh online presence is key for the long-term viability of just about every company in every industry – and …
5 Ways To Market Your Business at Local Events
If you can get new start-ups to use your company’s products and services, you may be able to cultivate a …
7 Online Portfolio Builders for Writers
Some of us remember a time when content writers used physical portfolios to showcase their work. They’d assemble hard copies of published …
How a CRM Can Narrow Your Demographic
Though CRM has been around for over 25 years, some businesses are still skeptical about it. And managers often wonder, …
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5 Awesome Ways to Re-purpose Webinar Content
Let’s say you just hosted a truly spectacular webinar. You had great speakers who nailed their topics, excellent supporting graphics, …
Resume Tips for Freelance Writers
As a freelance writer, your resume is your most powerful tool for gathering new clients or applying to new remote …
Old School New Again: Why SMS Marketing Is Back
Let’s be honest: SMS marketing feels pretty old school. However, retro is making a comeback, and it turns out SMS …
Common Writing Mistakes Hindering Your Success
When the basis of almost all content marketing is writing, making common writing mistakes or employing styles that don’t resonate …
How Writing in the Active Voice Transforms Your Writing Style
The world of web content writing is quirky at best. Like most niches, it has its own set of best practices and …