Brand activism as a content marketing strategy is gaining momentum. A study conducted by Cone Communications on corporate social responsibility (CSR) reveals …
Whether you are new to a career as a copywriter or a seasoned professional, there are several skills necessary for …
To compete in the online marketplace, a store needs to look great, respond at lightning speed, and offer the customer …
Working remotely may seem great at first. You can wake up when you’re fully rested. No one cares about what …
Building authority is where it’s at when it comes to ranking well on Google in 2020. Currently, Google has an …
Goldfish are more attentive than humans. This is the big takeaway from estimates of where the average human attention span currently stands …
Recent headlines have proclaimed that content marketing is dead! Furthermore, companies shouldn’t spend any more money or time on content marketing. …
Content marketing is necessary for any modern brand. Audiences resist and mistrust traditional advertising. They have come to expect high-quality …
There are vital brand and content marketing lessons to be learned from superheroes. The Phantom was the first superhero. Created …
A marketer’s worst nightmare come true: Your budget has been cut. As marketers, we dread the day we find out …
Engagement is one of the most important metrics that you can measure the success of your website or blog, as …
Are you responsible for creating fresh blog posts on behalf of your employer or client? Do you often struggle to …
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