When Should You Update Old Content? Best Practices for Updating Website Content for Businesses
In this guide, we’re breaking down our best practices for updating website content — an essential task for any business …
Author: Sallie Blackmon
Sallie Blackmon
7 articles
Sallie's natural attraction to things with high impact led to a career in SEO and content marketing. She has worked on many projects in the digital space, working across industries to help brands create meaningful content.
7 articles published by Sallie Blackmon
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How to Complete a Successful Content Refresh – A Guide for Writers
In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can …
How to Repurpose Content for Multiple Marketing Channels
Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking …
How to Establish a B2B Content Marketing Strategy
A solid content strategy enables you to deliver your message in a consistent way while maximizing resources and business outcomes. …
AI Content for SEO: How Does AI Content Impact Site Performance?
The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public …
Content Marketing Trends From the Start of 2023
Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, …
Why Keyword Research Is Important to Your Marketing Success
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did …
