Are Semicolons Still Used or Dying Out?
Punctuation has always been a battleground for style and clarity, and few marks spark as much debate as the semicolon. …
Author: Sallie Blackmon
Sallie Blackmon
10 articles
Sallie's natural attraction to things with high impact led to a career in SEO and content marketing. She has worked on many projects in the digital space, working across industries to help brands create meaningful content.
10 articles published by Sallie Blackmon
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The Importance of Technical Writing in Marketing
Technical writing transforms complexity into clarity. It takes intricate topics—like how an API works or the results of a software …
How to Boost Local SEO with Location Pages
Driving local traffic with organic marketing is essential for companies that conduct business in person. With strong local digital visibility, …
When Should You Update Old Content? Best Practices for Updating Website Content for Businesses
In this guide, we’re breaking down our best practices for updating website content — an essential task for any business …
How to Complete a Successful Content Refresh – A Guide for Writers
In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can …
How to Repurpose Content for Multiple Marketing Channels
Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking …
How to Establish a B2B Content Marketing Strategy
A solid content strategy enables you to deliver your message in a consistent way while maximizing resources and business outcomes. …
AI Content for SEO: How Does AI Content Impact Site Performance?
The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public …
Content Marketing Trends From the Start of 2023
Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, …
Why Keyword Research Is Important to Your Marketing Success
As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did …
