Make Your Mama Proud This Mother’s Day with These Content Marketing Ideas

Mother’s Day is just around the corner and, if you’re like most brands, you’ll want to post about it. There’s nothing wrong with that, but with content marketing growing in popularity, it’s becoming more difficult to stand out from competitors when it comes to certain holidays. Mother’s Day is one of the biggest holidays for …

2 Times Content Marketing Impacted Government Policy

You probably think of content marketing as something playful like what Target did at Christmas time with story videos that pointed children towards a wish list and parents toward online purchasing options. Or maybe a book about the differences between wills and living trusts distributed by an estate law firm. Those are examples of content …

Understanding the Role of an Editor

Freelance writers often talk about editors as their enemies, but editors play a vital role. It’s important to understand what editors do to facilitate a good working relationship with them. Editors aren’t bullies or overcritical. They’re just protective. The more you learn to edit your own writing with both editor and reader in mind, the …

How to Inflect a Formal Tone in Writing (And Why!)

Although a relatable, conversational tone is favored in a lot of companies’ messaging today, there’s still a large need for formal writing. Say your brand wants to target the highly acclaimed professional audience. If so, a formal tone will be most fitting. However, don’t just jump into formal writing without first knowing what that means. …

Business Writing: What it Means Today

Business writing is changing drastically, thanks to the up-shift in content marketing initiatives online. Today, more businesses use a higher concentration of content than ever before. When it comes to business writing, do the same rules still apply? Let’s take a look at what business writing looks like today: 1. Internal Communication When it comes …

Three Content Marketing Stats You Need to Know

Are you thinking about starting to establish a social media presence for your business? Or maybe you’re in the market for a refresher course and some useful info? Either way, you’ve come to the right place! This five-part social series will give you the scoop on what you need to know—no matter what level you’re …

2016 New Year’s Resolutions for Your Blog

Blogging matters. If you have any doubt, you need only look at HubSpot’s Marketing Benchmarks from 7000+ Businesses. The report includes a lot of useful information for marketers, but the blogging data is perhaps the most significant. Here are just a few statistics you should keep in mind when deciding how to prioritize your blog: …

123456789

Pin It on Pinterest