ContentWriters NEWS

Mother’s Day is just around the corner and, if you’re like most brands, you’ll want to post about it. There’s nothing wrong with that, but with content marketing growing in popularity, it’s becoming more difficult to stand out from competitors when it comes to certain holidays. Mother’s Day is one of the biggest holidays for …

You probably think of content marketing as something playful like what Target did at Christmas time with story videos that pointed children towards a wish list and parents toward online purchasing options. Or maybe a book about the differences between wills and living trusts distributed by an estate law firm. Those are examples of content …

Freelance writers often talk about editors as their enemies, but editors play a vital role. It’s important to understand what editors do to facilitate a good working relationship with them. Editors aren’t bullies or overcritical. They’re just protective. The more you learn to edit your own writing with both editor and reader in mind, the …

Thanks to the Internet, an increased ability to travel, and amazing places like Indian grocery stores, humans have gained a new appreciation for the variety of flavors that spices have to offer. But unlimited access to recipes and the popularity of food photos found on social media platforms and blogs may lead you to assume …

Although a relatable, conversational tone is favored in a lot of companies’ messaging today, there’s still a large need for formal writing. Say your brand wants to target the highly acclaimed professional audience. If so, a formal tone will be most fitting. However, don’t just jump into formal writing without first knowing what that means. …

Business writing is changing drastically, thanks to the up-shift in content marketing initiatives online. Today, more businesses use a higher concentration of content than ever before. When it comes to business writing, do the same rules still apply? Let’s take a look at what business writing looks like today: 1. Internal Communication When it comes …

By now you’re far better versed in the social sphere, but managing your channels can still be an overwhelming time commitment. With all of the platforms and calendars you may be juggling, schedulers make life so much easier. Instead of chaining yourself to your computer all day updating feeds, let some of these helpers do …

Are you thinking about starting to establish a social media presence for your business? Or maybe you’re in the market for a refresher course and some useful info? Either way, you’ve come to the right place! This five-part social series will give you the scoop on what you need to know—no matter what level you’re …

Blogging matters. If you have any doubt, you need only look at HubSpot’s Marketing Benchmarks from 7000+ Businesses. The report includes a lot of useful information for marketers, but the blogging data is perhaps the most significant. Here are just a few statistics you should keep in mind when deciding how to prioritize your blog: …

When you’re trying to make a living as a writer, there’s no shortage of advice. Some veteran writers want to tell you that it’s critical for you to write on a schedule; they think it’s unprofessional to binge write when inspiration strikes. Some want to be sure you realize how outlining in advance is the …