White Papers
How to Write Product Descriptions that Drive Ecommerce Traffic
Product descriptions heavily impact your conversion rates. Learn how to craft your product descriptions and engage potential buyers to click "add to cart."
How to Get Backlinks without Begging: 11 Strategies
Getting sites to link to your content shouldn't have to feel like a sales exercise. Here are 11 strategies to get backlinks to your site without begging.
How to Draft A Guest Post Pitch
Here's everything you need to know about successfully convincing other websites to publish your content through a guest post.
In-House vs. Outsourcing: The True Cost of Hiring Writers
Hiring a full-time writer vs. outsourcing your content project: learn the pros and cons of each and beef up your loyal customer base.
How Chatbots are Changing the Face of Customer Service
Meeting increasingly rigorous and demanding expectations for customer service is one of the biggest challenges your business currently faces, regardless of industry.
How Often Should Businesses Update Their Website Content?
Regularly publishing content to your website is one of the most important things you can do to promote relevance for search engine rankings.
Documents That Build Credibility for Your Business
Credibility is a key component in establishing trust with prospective and existing customers. It gives them confidence that your company will deliver quality products or services.
Using Psychology in Content Marketing
Understanding general principles of psychology can help many marketers, content writers, and business owners experience better results from their content marketing campaigns.
The Impact of Storytelling on Content Marketing
Storytelling is a great way to make your company stand out from your competitors and educate people on how to use a new, innovative product.
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