White Papers

In June 2021, Google began to release its Page Experience Update. The update underscores the importance of user experience as a ranking factor for mobile and desktop searches. To calculate the page experience ranking, Google combines Core Web Vitals metrics with mobile-friendliness, HTTPS adoption, and absence of interstitial content.

Staying up-to-date on Google’s search algorithm updates helps you keep your site ahead of the competition. Learn what Core Web Vitals are, how you can measure & improve them, and what else you need for a sound SEO strategy.

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The Ultimate Guide For An Effective Content Strategy in 2020

If your content marketing strategy still hasn't been performing after all the work you've put in, now is the time to reflect, refine, and recreate to finish off the rest of the year with success.

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How to Write Product Descriptions that Drive Ecommerce Traffic

Product descriptions heavily impact your conversion rates. Learn how to craft your product descriptions and engage potential buyers to click "add to cart."

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How to Get Backlinks without Begging: 11 Strategies

Getting sites to link to your content shouldn't have to feel like a sales exercise. Here are 11 strategies to get backlinks to your site without begging.

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