In late 2022 and early 2023, the launch of tools like ChatGPT, Google Bard, Perplexity AI, and Claude sparked an explosion of interest in AI.
Hailed as game-changers by some and the beginning of the end by others, generative AI (gen AI) tools were poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries.
Gen AI raised many questions for content marketing:
- Would it sideline traditional methods of content generation?
- How would Google react to AI-generated content?
- Would SEO be reshaped and redefined?
In this white paper, we dive into the burst of generative AI technology, shedding light on how it is impacting content creation and SEO, including how marketers are harnessing AI’s potential while navigating its limitations.
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