Video marketing is increasingly becoming a prominent form of content marketing and is not showing signs of slowing down.
According to the 2023 Video Marketing Trends report by HubSpot, video is becoming an essential form of content marketing, with 91% of businesses using video as a marketing tool and 9 out of 10 consumers wanting to see more videos from brands.
What makes video such an appealing marketing tool? For starters, video content is engaging, memorable, and effective at driving conversions. According to the same report, 92% of marketers who used video in their marketing campaigns claimed that it yielded a positive return on investment (ROI).
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