If your company has a constant need for new content, you may consider hiring an in-house copywriter to fulfill each task. Others may choose to outsource their projects to professional content writers.
Both options come with pros and cons; understanding how the writing process works allows you to make the best hire for your team.
If you’re constantly tasked with creating content and it’s interfering with your other responsibilities, now’s the time to outsource it.
However, if you really need a hands-on approach with a specific product you’re creating, a website page, or you need to rewrite your LinkedIn profile, hiring a copywriter on a full-time or part-time basis might be the way to go.
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