In the modern digital world, people have become accustomed to making purchases — big and small — without having used or touched a product before clicking the buy button. As a result, customers are heavily reliant on product descriptions.
Product descriptions are not only a fundamental element in a marketing strategy focused on creating conversions — they can also be used for SEO.
Not many customers will access your eCommerce shop via direct visit. Most of them will be directed to your product pages via search engines. By creating SEO-rich product descriptions, you’ll have product pages that drive traffic while also creating sales.
On the consumer side of the equation, the need for quality product descriptions is pretty straight forward. As it turns out, 87% of consumers rate product content as extremely important when deciding to make a purchase.
Case in point:
Overstock.com increased traffic by 84% after a month by optimizing product descriptions on their top performing 10% of pages.
All of that said, product descriptions don't have to be over-the-top. They can be very effective as simple, accurate descriptions of your products.
When writing your product descriptions, there is a lot of room to share your brand's unique voice: the descriptions can be serious or witty, long or short.
The bottom line is that you need to provide the necessary information to move buyers from thinking it's a product they might like to knowing it's a product they want — now.
Let’s dig into how to write product descriptions that drive eCommerce traffic:Download the Free White Paper
Ready to work with ContentWriters? Contact us for more information
More White Papers
The Ultimate Guide For An Effective Content Strategy in 2020
If your content marketing strategy still hasn't been performing after all the work you've put in, now is the time to reflect, refine, and recreate to finish off the rest of the year with success.Learn More →
How to Get Backlinks without Begging: 11 Strategies
Getting sites to link to your content shouldn't have to feel like a sales exercise. Here are 11 strategies to get backlinks to your site without begging.Learn More →
How to Draft A Guest Post Pitch
Here's everything you need to know about successfully convincing other websites to publish your content through a guest post.Learn More →
Let’s Discuss Your Content Goals
Scale content with a dedicated account manager
Managed Account Benefits
- — Custom writer vetting and management
- — High volume, high quality content
- — Consistent publishing schedules
- — Premium customer support