What’s the Right Content Type for Your Marketing Strategy?
A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content …
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The Dos and Don’ts of Holiday Marketing Etiquette
Holiday marketing campaigns can be fun yet stressful. The biggest shopping season comes with constant deadlines making it easy to …
A/B Testing Best Practices: 7 Tips to Follow
If you’re a business owner and are not A/B testing, you could be missing out on a huge opportunity to …
How Content Marketing Drives Sales and Can Be Your New Secret Weapon
Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. …
What is the Difference between Paid Search and Organic SEO?
Your business has a professional website with a clear call to action, but how do you get customers to visit? …
4 Reasons Why You Should Refresh Your Content and Effective Ways to Do It
There are several ways to approach a content marketing strategy. Some approaches will generate qualified leads for your business. Others …
A Freelance Writer’s Guide to Research
Many freelance writers develop niches in specific industries or types of content in which they gain a significant amount of …
Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry
Billy Joel’s classic, chart-topping ‘80s hit “We Didn’t Start the Fire” refers to the “rock and roller cola wars,” a …
How to Measure Content Marketing ROI
Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing …
Fintech Marketing: Best Practices
As more companies enter the fintech space, competition is on the rise. It’s not enough to have an outstanding fintech …
What Is Interactive Marketing and Why Does It Matter for Your Business?
As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around …
6 of the Best Drug Rehab Marketing Tactics for Addiction Treatment Centers
Addiction treatment marketing comes with unique challenges, requiring a deep level of empathy and sensitivity towards the target audience. People …