Write For Your Audience: How to Tailor Your Content to Reader Profiles
Before you add any content to your website, it makes sense to know your audience. What are your readers’ goals, …
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The Art of Writing the Perfect Customer Thank You Card
Keeping your customers longer is a surefire way to increase profitability. Every repeat customer is one that you don’t have …
2019 Writer Conference Roundup
Many writers think of their craft as a lonely one: plenty of long days and late nights with only a …
How Highspot Became a Top Startup
Every successful business begins with successful sales. Unfortunately, it can be difficult for even the very best sales people to …
Five Elements of a Download-Worthy Lead Magnet
If you want more people to see your content and buy your products, you need more contacts. It’s a simple …
How to Build Thought Leadership
Having a clearly-defined thought leadership strategy is one of the most effective things you can do to help grow your …
Three Ways to Use Content to Become Your Industry’s Go-To Resource
When it comes to building authority, it feels like every time you turn around someone is claiming to be an …
How to Recycle Old Marketing Content in 2019
It is true that you should use original marketing content whenever possible, but posting the same content over and over …
Robinhood
In the world of fiction, Robin Hood was famous for stealing from the rich and giving to the poor. And …
How to Develop an End-to-End Content Strategy
How can you best reach your customer? Is it through blog posts, white papers, social media? Which topics will resonate? …
How to Make Just About Anything Shareable Online
When you consider the millions of shareable pieces of content that are published online daily, it’s not surprising that only …
Content Marketing ROI: Measuring the Impact of Your Blog Posts in 2019
When the concept for measuring content marketing ROI was relatively new, I suggested to a colleague that we publish a blog post …