The Benefits of Written Content Over Video and Audio Content
It’s undeniable that people love to watch videos online and listen to audio content, such as podcasts. Recognizing the popularity …
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Beyond Keywords: Why Topic Clusters Are Your Go-To SEO Strategy for 2019
The game has changed once again in search engine optimization (SEO). Ranking factors are constantly evolving as major search engines …
The Psychology of Color in Content Marketing
Humans have always been visual creatures. Since the beginning of humankind, visual forms were used to record history and share …
B2B Copywriters: Who They Work for & How They Write Lead-Generating Content
Business-to-business (B2B) copywriting is when you hire a content writer to create written copy for a business that works with …
Learning From the Best: Brands That Are Dominating Content Marketing
With each passing year, content marketing becomes more vital to every brand’s marketing strategy. With evolving technologies and changing audience …
The Effectiveness of Personalized Content
Making your customers feel like one in a million doesn’t happen by accident. It takes dedicated research, excellent marketing, and …
How to Develop Content for All Stages of the Buyer’s Journey
If your company website has a blog, you likely already know that regular content development is important for search engine optimization (SEO). …
Content Managers: What They Do, Where They Work & How Much They Earn
As more companies come to understand the importance of devoting resources to content creation and distribution, the number of open …
Avoid Common Mistakes Businesses Make in Writing
In every business, writing can be used to help create a professional company presence online, market its products and services, …
Quantity vs. Quality in Content Marketing: The Final Verdict
According to eMarketer, 84 percent of U.S. companies with at least 100 employees will utilize digital content marketing in 2019. And this …
How to Optimize Your Highest-Ranking Blog Posts for Conversion
We recently looked at how to optimize your blog content to attract more organic traffic. Increased web traffic is clearly an …
Google Ranking & SERP Placement: How to Move Up in 2019
It’s 2019, and the rules have changed yet again for webmasters trying to boost their Google ranking. Every search engine …