The Power of Social Proof in Digital Marketing & 18 Ways to Use It
Imagine you’re interested in finding a new coffee shop to try. You search “Coffee shops near me” on Google and …
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The Rise of Conversational Marketing
In the past 100 years, we have seen the rise of marketing through the invention of the Radio, TV, and …
What is the Difference between Paid Search and Organic SEO?
Your business has a professional website with a clear call-to-action, but how do you get customers to visit? To drive …
A Beginner’s Guide to Content Curation
From websites and emails to blog and social media posts and in-app messaging, content is practically everywhere these days. This variety is …
How to Tailor Your Content to Rank in Voice Searches
If you’re not tailoring your SEO content to rank for voice, you could be missing more than 25% of your …
Understanding the Grammar Rules for Placing a Comma Before But
It can be difficult to know when you should put a comma before the word “but” in a sentence. After …
Google’s New May 2020 Core Algorithm Update: What You Need to Know
Amidst a global pandemic, Google released its latest core algorithm update. For SEO masters, content writers, business owners, and anyone …
8 SEO Tips for Your E-commerce Website
Driving traffic to your website can be expensive and challenging, especially if you’re not ranking in search engine results. Two …
What Is Technical Writing?
The last decade has seen an explosion in the number and the types of products and services that people use …
Anytime vs. Any time: What You Should Know
When it comes to grammar, the correct way to use a word or phrase can depend heavily on how it …
Article Writing Basics: How to Become an Article Writer
If you interviewed a dozen professional content writers on how they got started, you would probably hear twelve different stories. …
What We Learned After Editing Hundreds of Resumes During COVID-19
In April of 2020, we decided to launch a charity initiative to provide free resume-editing services for anyone affected by …