Why You Need Press Release Writers
Do press releases still matter today? Yes, and they are particularly useful in the rapidly evolving age of AI search.
In the past, press releases were used to distribute information via traditional outlets, mainly newspapers. While this may be the first thing you think of when hearing the term “press release,” the strategy has evolved to meet the needs of the digital world and marketers.
The importance of the press release makes press release writers invaluable. Professional writers know the ins and outs of press release structuring and can bring a level of creativity and appeal to your brand.
Let’s discuss the press release and what it could add to your business’s marketing strategy today.
What Is a Press Release?
A press release is an official document containing a story about your business sent to news outlets and media publishers. The hope is that journalists will pick up your story and share it with their audience, providing you with greater reach.
There are multiple types of press releases that address specific use cases.
Types of Press Releases
The most popular types of press releases are:
- Product
- Event
- Partnership
- Award Announcement
- Crisis Management
- Staff Announcement
Writers leverage these types of press releases for businesses to share important information with the media. Having a central topic in mind is important to avoid jumbling events and products together, making your messaging clear.
Marketers can create a general news press release if the information doesn’t fall under one of the above categories.
Why Press Releases Are Still Important Today
Press releases offer more value today because of the race to perform well on AI search. AI search indexes content to quickly provide information to users using natural language, processing more complex queries than traditional search.
While AI search does offer targeted marketing potential, well-written press releases are often placed among the top results of AI tools.
In addition to exposure on AI tools, press releases can build credibility, increase SEO traffic, and impact omnichannel marketing. The combination of these benefits makes press releases a powerful marketing strategy in 2025.
Build a Credible Brand
Working with established writers who understand the intricacies of press releases and your brand allows you to build trust.
When consistently producing press releases that showcase your authority, you start building credibility with customers and journalists over time.
An example press release could share details about a new service offering that is in demand and addresses your customers’ challenges. A future press release can showcase a customer success story that leveraged the new service.
While press releases are important for building credibility in today’s marketing environment, they can also increase SEO traffic to grow visibility.
Increase SEO Traffic
A press release writer using SEO best practices can increase traffic to your domain. They act as a form of content marketing and can help increase website traffic by up to 220%.
Marketers understand that Google indexes your website content and blog posts to determine your business’s authority. The more informative you are, the higher your chances of ranking above your competitors. The same concept applies to press releases.
Fresh content across various marketing channels will benefit your SEO strategy and your omnichannel marketing strategy.
Impact Omnichannel Marketing
A call-to-action is essential to most press releases, but it depends on the type. It may urge readers to buy a product, visit your website, etc. Adding links to your content can help boost traffic and conversions.
Repurposing your press release content will help you build omnichannel campaigns. For example, you can expand on a press release’s product announcement in a blog post with details about the development process and features. Promoting the press release and blog post on social media will further expand your reach.
With these tips, press releases can support your omnichannel marketing strategy quickly and efficiently.
Press Release Best Practices
Before investing time and money in launching press releases for your business, it’s worth understanding the fundamentals of effective press releases. This information will help you when briefing expert press release writers and reviewing drafts.
Press Release Format
Press releases typically follow a similar format: a headline, introduction, body, contact information, and call to action.
Once one-dimensional, press releases all looked the same and contained one full page of text. As media evolved, the focus changed to keep people engaged with more information, especially if the press release targets new and existing customers.
Because press releases are often distributed on online news sites, marketers have much more freedom to make press releases exciting. Newsrooms may have their requirements, but generally, marketers support the content with images, links, and other digital assets.
Press Release Distribution
The most effective way to set up distribution channels for your press releases is to connect with journalists and news sites personally.
Journalists get as many as 50 press releases a week and are more inclined to look through yours if they have a relationship with you.
You can always utilize a press release distribution service like Newswire or a media list if you are still making connections.
A distribution service will distribute your press release to journalists and media audiences in its network. These services have pre-built relationships that you can benefit from.
When Should You Issue a Press Release?
You should issue your press release when your target audience is most active.
Use what you know about your audience to determine media consumption patterns. For example, learn about your audience’s email habits. Is there a peak time of day when they open emails?
Understanding consumer patterns goes a long way in press release distribution and other forms of marketing.
Disadvantages of Press Releases
Press releases have numerous benefits, but like anything, there are some considerations if you plan to use them as part of your marketing strategy.
You should not rely solely on press releases to perform well on AI or traditional search. Instead, they should complement investments in other content marketing and paid advertising strategies.
For instance, B2C brands may invest more in social media since 77% of consumers prefer shopping with brands they follow. This means those brands will likely see the best ROI from those channels as opposed to press releases.
Press Release Writers When You Need Them
Understanding the value of press releases in today’s world can benefit your overall marketing strategy. Press releases can be a cost-effective and creative way to get valuable news to your audience, but you need the talent to ensure you’re creating high-quality content.
ContentWriters offers professional press release writing services for businesses across industries. Order press releases here to receive a first draft in 3-5 business days.
An earlier version of this post was published in January, 2015.
Kearin specializes in crafting high-quality, optimized content across diverse industries including tech, lifestyle, legal, entertainment, sports, and real estate. She bridges the gap between informative, SEO-driven content and an authentic, engaging narrative.
