15 Best Call-To-Action Phrases To Increase Content Conversions

February 28th, 2024

No piece of quality marketing content is complete without a thoughtful call-to-action (CTA). The best call-to-action phrases inspire your audience to take the next step with your business after reading your content.

The right CTA can effortlessly convert a casual reader into a qualified lead for your business. By discovering the elements of an effective CTA and reviewing popular examples, you can create compelling CTAs for your business that maximize the impact of your marketing content.

Call-To-Action Definition

A call-to-action is a phrase that requests the audience to take action and perform a certain task. Businesses can use CTAs as standalone tools or as a part of other marketing content.

For example, an e-commerce company might have a clickable button on its homepage that says, “Click here to visit our shop.” They also might end a blog post about their products with a CTA like “Visit our shop to browse our new collection.”

Businesses can use CTAs to ask customers to perform a variety of actions, such as:

Leave a comment
Buy a product
Share a post
Download a white paper
Subscribe to an email newsletter
Complete a survey
Post a review

The call-to-action motivates a reader to engage with the company and ideally convert as a buyer or help promote the brand. The right CTA can be the difference between someone scrolling by and deciding to make a purchase. Being thoughtful about your CTAs is the key to improving your conversions and building stronger connections with your customers.

What Are the Trigger Words for a Call-To-Action?

Call-to-action trigger words are words or phrases that instruct the reader to take action. They indicate exactly what the audience should do. They’re typically short action words such as learn, download, click, register, or submit.

What Is an Example of a Great Call-To-Action?

“Submit the form to get your free quote” is an example of a great call-to-action because it prompts the reader to do something specific and explains the value of taking action. Depending on the products and services you provide, you can use this structure for almost any call-to-action for your content. For example, “Click the link to explore our products” and “Tag a friend below to enter a giveaway” both use this powerful formula.

Before writing your great call-to-action, it’s important to understand the context of the content it’s included in and the goal it’s supporting.

Choosing the Right Call-To-Action

You need to be clear about what you’re asking of your audience and where you’ll be displaying the content. Although most CTAs should be concise and to the point, a social media caption will likely be a bit longer or more creative than a simple button on a website. Ask these questions as you start brainstorming your CTA:

What is the overall goal of my content?
Who is my audience?
What am I asking of my audience?
Where will the CTA be posted?
What is the voice or tone of my content?

Consider a situation where you want your viewers to download an eBook or white paper. When writing a CTA for a button or download link, you may focus on a brief, action-oriented CTA like:

Learn more
Download here
View the eBook

If you’re advertising the eBook at the end of a newsletter or blog post, a slightly longer, more conversational CTA may be appropriate. For example:

Get started by downloading our eBook below
Learn more by exploring our in-depth research report
Reach out to our team for a copy of our industry guide

A thoughtfully phrased CTA will capture your audience’s attention while giving them the information they need to take the next step. Liberty Mutual’s insurance bundling page uses the CTA “Bundle auto and home insurance to save” followed by a “Get my price” button, effortlessly letting customers know what they need to do to secure a discount.

How To Write a Call-To-Action

To create the strongest CTAs for your content, follow these steps.

1. Choose Strong Trigger Words

Incorporate powerful trigger words into your CTA that tell your reader how to take action. Here are just a few to choose from:

Learn
Join
Subscribe
Download
Register
Buy

2. Convey Urgency

Encourage your audience to follow through with the CTA by positioning the task as urgent. Ask your readers to take action today, explore limited-time offers, or click your link now. This motivates them to stay engaged with your platform and take action right away. For example, popular brands like Fenty Beauty encourage customers to “Shop Now” with their homepage banner when promoting new products.

3. Demonstrate Value

For longer CTAs, explain how taking action can benefit your audience. You can mention what they can learn from a blog or how your product can solve their problems. For example, HR software company Paychex uses the CTA “Start Saving on Payroll” to convince prospective customers to submit their contact form.

4. Add a Creative Twist

Infuse each CTA with your brand voice. Think about idioms, metaphors, or other linguistic devices you can use to keep your CTAs fresh while still being direct. Toothbrush company Quip used the phrase “Get a Minty Fresh Deal” in a discount pop-up as a way to display their brand voice while keeping customers interested with a concise, direct CTA.

The exact structure of your CTAs can vary, but there are a few best practices you can use to ensure they have the greatest impact. Try implementing these tips:

Be concise. Capture your audience’s attention with a short, quippy CTA.
Stay focused. Hone in on one specific action you want your audience to take.
Apply feedback. Try using A/B testing with different CTAs to learn which phrasing resonates most with your audience.

Examples of the Best Call-To-Action Phrases

The best CTAs are customized to your goals, products, or business, but there are plenty of effective CTAs that you can use as inspiration. Here are 15 examples of CTAs organized by business type.

B2C Call-To-Action Examples

Having a business-to-consumer (B2C) business model involves directly connecting with individuals to sell your products or services. As a result, B2C CTAs should be relatable, conversational, and engaging. There are a few main types of B2C content that might feature CTAs:

Get Weekly Expert Tips
Explore Our FW24 Collection
Claim My Free Trial Today
Find Your Ideal Foundation Shade
Register For 10% Off First Purchase
Tag a Friend to Enter Our Giveaway
Design Your Space with Virtual Staging

B2B Call-To-Action Examples

Business-to-business (B2B) marketing often focuses on how your business can help solve challenges or achieve goals for another company. Instead of appealing to a single individual, B2B CTAs have to target multiple decision-makers within a business. They’re often more straightforward than CTAs targeted at consumers, allowing your business to quickly showcase the value of taking each action. B2B companies may write CTAs for content like:

Submit for a Free Quote
Subscribe to Our Industry Newsletter
Enter Your URL for a Free Site Assessment
Connect With Our Experts
View Our Platform Tutorials
Download the 2023 Year in Review eBook
Share Your Thoughts Below
Follow Our Socials for Future Updates

Increasing Conversions With CTAs

CTAs are a direct way to communicate with your audience and let them know how to take the next step with your business. By complementing your posts, landing pages, and content with effective CTAs, you can take an active role in improving your conversions.

If you’re looking for ways to incorporate attention-grabbing CTAs into your content, ContentWriters has experienced writers ready to help. Our writers craft compelling content with engaging CTAs that encourage your audience to connect with your brand. Reach out to the ContentWriters team to schedule a consultation today.