Author: Anne M.

As a freelance writer, you’ve likely looked at ways to expand your business and increase revenue. While upping the amount of writing you complete each month for clients is always an option, you could also add new services to your business. Your freelance clients have other marketing needs and predicaments that you could remedy. Expanding …

Have you noticed your favorite brands and businesses starting to share more about their business? Are you seeing more behind-the-scenes content on their Instagram accounts? If so, get used to it! Being transparent is the latest marketing tactic used by top brands across industries and the globe. But is transparency in content marketing just another …

Although I am dedicated to my love of coffee, I also prefer another beverage: whiskey. But not just any whiskey: Jack Daniel’s Tennessee Whiskey. I could drone on about why I love this particular brand and type of whiskey, but instead, I’ll do what Jack Daniel’s does: I’ll focus on the stories. Jack Daniel’s is …

Every generation has owned a pair of Converse shoes at some point in their lifetime. I’ve been wearing Converse shoes since middle school. I even wore a pair at my wedding (who wants to deal with heels?) Whether your parents flaunted Converse back in the day or your favorite celebrity dons a pair today, the …

Breaking into the music industry is challenging, regardless of genre. With such a saturated market, musicians not only need to have the talent and drive to succeed in the music world, they also need a working knowledge of marketing concepts. Musicians can use content marketing tactics to position themselves in the market and advance their …

Professionals working in the online marketing world know exactly who and what Buffer is. As a driving force in the social media industry, Buffer is a tool that allows users to schedule their social media posts ahead of time. The tool also boasts additional benefits including analytics, tailored posts, and multi-user settings. While Buffer’s product …

Just as customers trust online reviews, they also trust influencers. In fact, Nielsen reported that 92 percent of people trust recommendations from individuals (even if they don’t personally know them) over brands. Influencers are individuals with a significant following on social media and/or online. These social media accounts regularly create written content, visual posts, and …

When you want to know the answer to something, what do you do? You Google it. Upon searching, you’re presented with a world of content to answer your question. Considering the ease with which people create content these days, we’ve all started taking information with a grain of salt. This concept rings true in the …

Ask any freelance writer how they procure the majority of their clients and their answer will be a mixture of online marketing tactics. Social media, search engine optimization, email marketing, and more all help to get the word out about your freelance writing services. While these tactics are effective, they are not the only way …

When you think of content marketing, what comes to mind? For a lot of small business owners, big campaigns with lengthy blog posts and state-of-the-art production quality videos are what they imagine. Local business owners are often weary of content marketing. While budget tends to be the primary concern, others believe their small scale operation …