4 Reasons Why You Should Refresh Your Content and Effective Ways to Do It
There are several ways to approach a content marketing strategy. Some approaches will generate qualified leads for your business. Others …
Author: Anne M.
Anne M.
22 articles
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.
22 articles published by Anne M.
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The Importance of Micro Content
Those in the content marketing industry understand the value of long-form content. Search engines and customers love in-depth content, making …
The Top 8 WordPress Plugins for Writers and Bloggers
Powering approximately 43% of all websites on the internet, WordPress is one of the most popular website and content management platforms …
9 Things You Need to Know Before Writing Seasonal Content
A successful content strategy leverages a mix of content types to achieve the documented goals. The best strategies implement everything …
How To Determine Your Target Audience
We’ve all received a piece of junk mail before. This letter or flyer has nothing to do with your interests, …
How To Make Your Content Stand Out In A Crowded Niche
Every industry benefits from content marketing. A 2020 study by Hubspot found that 70% of marketers are actively investing in content marketing …
Follow These Best Practices When Transitioning from In-House Writers to Outsourcing Content
Customers are consuming more content than ever and internal marketing departments are struggling to keep up. And, with 76% of content …
Content Marketplaces vs. Managed Writing Services: Which is Best?
Content marketing strategies have many moving pieces. From content distribution to scheduling posts, analyzing key performance indicators to refreshing old content, the work …
9 Signs That It’s Time To Outsource Your Blog Content
Writing blog content is hard work. Today’s blog content requires strategy, research, marketing tactics, in-depth analytics, and promotion for a …
11 Reasons Why Your Content Isn’t Ranking
It’s frustrating, isn’t it? You work endlessly on your website and content only for it to rank poorly or not …
Are Blogs Still Necessary for Businesses in 2020?
Personal blogging was all the rage in the early 2000s following the intro of platforms such as WordPress, LiveJournal, TypePad, and more. …
What is Pillar Content and Does My Business Need It?
Content marketing is a challenging field. Our strategies and tactics, along with the tools and platforms we use, are constantly …