Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

Facebook

Boosting Posts vs. Creating a Facebook Ad: Which Generates Better Results?

Since Facebook has become a “pay to play” environment for brands, it’s difficult to escape the need for promoted posts and creating a Facebook ad (or two) for your marketing campaign. However, when faced with the choice between boosting a post from your feed or using Facebook advertising, which generates better results for business owners? …

viral content

The Anatomy of Viral Content

Viral videos, articles, gifs, and images don’t spread like wildfire around the Internet randomly. There’s always a reason behind its virality. To become a viral sensation, your content must accomplish a series of goals. Otherwise, it’ll only be seen by your audience (if that). If you want your content to be seen by millions of …

fake news

When They Go Low, We Go Viral: Adding Value in the Age of Fake News

From satire accounts to blatantly false accounts, fake news is an ever-growing concern among publishers and audiences alike. Everything, from presidential campaigns to local businesses and professionals, has become the victim of fake news stories. This has created an epidemic in the content marketing world. With everyone having the ability to create, distribute, and promote …

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