9 Things You Need to Know Before Writing Seasonal Content
A successful content strategy leverages a mix of content types to achieve the documented goals. The best strategies implement everything …
Author: Anne M.
Anne M.
62 articles
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe. Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district. When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.
62 articles published by Anne M.
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Why Brand Personality Matters
Disney. McDonald’s. Apple. Ford. TikTok. All of the world’s major brands have distinct personalities. Disney’s personality is wholesome, warm, and …
5 Backlinking Strategies That Work
You already know backlinks are an important part of every search engine optimization strategy. But did you know that 55.24% of …
How To Determine Your Target Audience
We’ve all received a piece of junk mail before. This letter or flyer has nothing to do with your interests, …
How To Make Your Content Stand Out In A Crowded Niche
Every industry benefits from content marketing. A 2020 study by Hubspot found that 70% of marketers are actively investing in content marketing …
How To Do Market Research In 2021
Have you ever thought of a brilliant idea, only for it to completely flop? Companies who fail to engage in …
Content Marketing 101 for Lawyers and Law Firms
Are you a lawyer interested in driving leads to your law firm’s website while also increasing the number of clients …
Follow These Best Practices When Transitioning from In-House Writers to Outsourcing Content
Customers are consuming more content than ever and internal marketing departments are struggling to keep up. And, with 76% of content …
Content Marketplaces vs. Managed Writing Services: Which is Best?
Content marketing strategies have many moving pieces. From content distribution to scheduling posts, analyzing key performance indicators to refreshing old content, the work …
The Importance of Product-Agnostic Content for Thought Leadership in B2B Businesses
Building a loyal following in the B2B sector takes time, patience, and a lot of hard work. There are several …
7 Companies Using eLearning Courses for Lead Generation (And How You Can Too)
The eLearning industry is booming and is expected to be worth $325 billion by 2025. With a growing remote workforce and …
6 Home Office Must-Haves for Marketers
For remote workers and those required to work from home as a result of the global pandemic, the home office is a …