Anne M.

Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

NHL

How the NHL Uses Content to Pump Up Fans and Garner Engagement

Growing up in Connecticut, I was surrounded by hockey fans. Everyone you knew was either a New York Rangers fan or a Boston Bruins fan. Plus, who can forget about the diehard Hartford Whalers fans? However, my love of the sport didn’t blossom (ironically) until I moved to Nashville, Tennessee. When I first began attending …

Montauk Brewing Company: The Art of Storytelling through Beer

Image Courtesy of Kelly Laffey and Dan’s Papers A glass of beer is a magical thing. Beer has the ability to bring people from all walks of life together and exchange stories. Brewers from around the world know about beer’s power for storytelling and Montauk Brewing Company capitalized on it. Montauk Brewing Company, New York’s …

pack up and go

Pack Up + Go: Using the Element of Surprise in Content Marketing

Imagine knowing you’re going on a 3-day weekend vacation. Exciting, right? Now imagine you’re going on a 3-day vacation and have no idea where are you going. A bit nerve-wracking, but exhilarating! Pack Up + Go curates surprise 3-day vacations across the United States for curious travelers. All you have to do is provide a …

Crema.co: Using Content Marketing to Increase Coffee Subscriptions

I am a coffee addict. If you need proof, you’ll find it here and also here. As a coffee enthusiast, I love to try different brands and blends. However, with such a busy lifestyle, I don’t always have the time to research new roasters. Subscription services such as Crema.co have made it ridiculously easy to …

Freelance rejection

The Freelancer’s Guide to Rejection: Deal With It and Write On

Rejection is painful. There’s no sense in dancing around the subject. As a freelancer, you will deal with a whirlwind of rejections — it’s part of the gig. The first rejection will hurt the most, but it is a critical step in becoming a successful freelance writer. When that first agonizing rejection comes along, use …

micro-content

The Importance of Micro-Content in a Long-Form Content World

Those in the content marketing industry understand the value of long-form content. Search engines and customers love in-depth content, making it an obvious choice for content marketers. While long-form content tends to rule the content marketing domain, the true MVP is micro-content. BuzzSumo defines micro-content as “any type of public or published content delivered in …

Mobile App

Does My Business Really Need a Mobile App?

Do you remember Apple’s 2009 commercial with the tagline, “There’s an app for that?” Just under 10 years ago, businesses wouldn’t have considered the possibility of having their own app. Today, more and more business owners are contemplating creating their own branded app. But before you drop thousands of dollars, ask yourself, “Does my business …

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