Author: Anne M.

It’s no secret that brands across the globe are heavily investing in influencer marketing. Considering that influencer marketing content delivers ROI that’s 11 times higher than traditional forms of digital marketing, it’s easy to see why businesses are interested in working with influencers. However, influencer marketing is not a quick operation. It takes time, a …

Marketers want to derive value from their efforts. From the return on investment (ROI) of a social media campaign to meticulously tracking how long it takes to write a blog post, every aspect of a marketing strategy has a dollar sign attached. Imagine putting all of this effort only to find out you were actually …

Wouldn’t we all like to have endless amounts of content at our disposal? Just think about all the marketing objectives you could accomplish with an abundance of well-written content. Unfortunately for most companies and organizations, the resources and manpower necessary to create a wealth of content isn’t an option. With this limitation in mind, marketing …

Did you know that 74% of people turn to social networks for guidance on purchase decisions? Plus, 49% of people say they rely on recommendations from influencers when making purchase decisions. With these statistics in mind, it’s no wonder marketers are turning to social media and blogging influencers when looking to promote a product, service, …

Did you know content marketing generates over three times as many leads as outbound marketing and costs 62 percent less? Or, perhaps you heard that small businesses with blogs get 126 percent more lead growth than small businesses without. No matter what statistic you look at, one thing is clear. Content marketing is here to …

If you haven’t heard by now, the Facebook algorithm is going through a major overhaul. Mark Zuckerberg announced that Facebook’s new algorithm would show users less branded content and more personal interactions between friends and family. Naturally, this decision has publishers worried. Companies, bloggers, celebrities, and others rely on their Facebook page to drive traffic …

Facebook, Twitter, Instagram, and other social media networks allow users to stream live videos to their followers and the public. If your business or brand is considering going live on social media as part of a larger marketing strategy, keep these tips in mind. Have a Plan While candid live videos work well for personal …

Launched in early September, Rihanna’s Fenty Beauty makeup line is easily one of the highlights of 2017. In fact, the product line was such a success, Time Magazine named it one of the best inventions of the year. With such a triumphant launch, Rihanna paved the way for marketers for years to come. Let’s take …

So you’ve decided to join the ranks and become a freelancer. Congratulations! Whether you’ve chosen to pursue your passion full-time or part-time, you’ll need a freelance website before you can start generating steady work. Before you launch your freelance website, make sure it has these 11 crucial components. 1. Your Own Domain Name If you …

As a local or regional veterinarian, your first priority is to care for the critters coming through your door. Of course, making money needs to be your second priority to ensure that your furry patients are receiving the best care. Veterinarians can use content marketing to improve awareness of their services and identify potential new …