Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

transparency in content marketing

Transparency in Content Marketing: Trend or the New Normal?

Have you noticed your favorite brands and businesses starting to share more about their business? Are you seeing more behind-the-scenes content on their Instagram accounts? If so, get used to it! Being transparent is the latest marketing tactic used by top brands across industries and the globe. But is transparency in content marketing just another …

3 Ways Musicians Can Use Content Marketing to Advance Their Careers

Breaking into the music industry is challenging, regardless of genre. With such a saturated market, musicians not only need to have the talent and drive to succeed in the music world, they also need a working knowledge of marketing concepts. Musicians can use content marketing tactics to position themselves in the market and advance their …

Buffer: The Social Media Scheduling Tool That Built a Thriving Online Community

Professionals working in the online marketing world know exactly who and what Buffer is. As a driving force in the social media industry, Buffer is a tool that allows users to schedule their social media posts ahead of time. The tool also boasts additional benefits including analytics, tailored posts, and multi-user settings. While Buffer’s product …

How to Find the Ideal Influencer for Your Brand

Just as customers trust online reviews, they also trust influencers. In fact, Nielsen reported that 92 percent of people trust recommendations from individuals (even if they don’t personally know them) over brands. Influencers are individuals with a significant following on social media and/or online. These social media accounts regularly create written content, visual posts, and …

The Importance of Fact-Checking in Fitness and Wellness Content

When you want to know the answer to something, what do you do? You Google it. Upon searching, you’re presented with a world of content to answer your question. Considering the ease with which people create content these days, we’ve all started taking information with a grain of salt. This concept rings true in the …

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