How to Identify and Target Your Rehab Center Audience Online
Marketing your rehabilitation center online only works if you position your brand in front of the right people. Otherwise, you’ll waste your time, energy, and money promoting your business to an ambiguous group of people who may or may not have a need for your services
In order to elicit the best results from your marketing strategy, you need to identify your target audience.
Who is Your Target Audience?
As a rehabilitation and addiction treatment professional, you’ve worked with myriad clients and their family members before. Naturally, they each have their own unique characteristics, specific treatment needs, and specific personal backgrounds.
To find your ideal target audience, start by examining your current clientele and answering the following questions:
- Why are they seeking addiction treatment?
- What do they like to do online?
- What websites and social media platforms do they typically use?
- What geographic area do they reside in?
- What demographic information can you gather about them?
By asking these questions, you’ll start to develop different niche audiences. Each type of client will have their own wants, needs, and information, but it’s all of these micro audiences combined that creates your overall target audience.
Targeting Your Audience Online Using Social Media
Now that you understand exactly the type of person you are trying to promote your brand to, you can use the many online platforms and tools to put your content right in front of your audience.
Start by writing engaging and educational content that this audience would be particularly interested in. The more intriguing content you have that speaks directly to your audience and the many niches within it, the better your online marketing results will be.
Once you have a great arsenal of high-quality content, you can now begin distributing said content to your audience using social media networks. In your initial research, you should have determined which social media platforms your intended audience prefers to use. Typically, your audience will prefer one or more of the following social media options:
Aside from posting on these networks, many of them have robust advertising platforms for your treatment center to leverage. Facebook and Twitter each have advertising capabilities with intricate targeting abilities — meaning your ads will only be seen by the audience you choose!
Targeting Your Audience Online Using Search Engines
You know that your audience is using popular search engines such as Google, Yahoo!, and Bing to find information online. Keywords are also a great way to target a certain audience online.
Understanding what your audience is searching for is imperative to your online marketing strategy. Use Google Keyword Planner and Google Trends to determine exactly what keywords to include throughout your written content.
By including hyper-specific keywords related to the industry, your location, and the interests/needs of your audience, you can ensure that your information shows up on popular search engines used by your audience.
For instance, let’s say you create a piece of content titled, “The Top 4 Addiction Treatment Centers in Any State, USA” where you discuss the pros and cons of each facility in this geographic area. The keyword “addiction treatment centers in Any State, USA” is right in your page title!
Ready to Target Your Audience with Written Content?
ContentWriters is ready to create content that will resonate with your target audience. Start your content writing strategy today!
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.
Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.
When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.