Author: Joan W.

Marketers frequently ask, “How long should blog posts be?” It’s a great question because the length of your content impacts …

Customers and prospects who subscribe to your newsletter are high-value contacts because they’re interested enough in your brand to give …

What is technical writing, and how does it fit into your content marketing strategy? Businesses with specialized products and services …

In the early days of content marketing, simply having a blog could set you apart and drive results. As more …

Authoritative, bylined articles give your company a credible voice. They provide researched, verifiable information and expertise, developing customer relationships and …

The easier it is for shoppers to find a product, the more likely they are to buy. Usability and having …

As you implement your business’s content strategy, it’s exciting to see blogs and articles moving up the search engine ranks. …

Content helps your business establish authority and trust, demonstrate expertise, and boost your website’s search ranking. The challenge for many …

Poorly written content is easy to spot. It’s frustrating or confusing to read, dreary, incomplete, or full of errors. What …

eLearning content has something for everyone. It allows students, clients, or employees to access key information when and where convenient. …

An article is a piece of instructive, persuasive, or explanatory content that is typically non-fiction. The demand for article writers …

Creating and optimizing a blog post takes time. If your content doesn’t earn the traffic you expected, it can mean …