Author: Joan W.

Creating and optimizing a blog post takes time. If your content doesn’t earn the traffic you expected, it can mean …

Repurposing content can save valuable time and help reach a wider audience, so why aren’t more companies doing it? Many …

The optimal meta description length is between 150 and 160 characters. Keeping it under 160 characters ensures consumers will see …

A white paper is an influential form of business collateral designed to perform essential marketing functions. Different from a blog …

Backlinks lead people and search bots to your website from other places on the web. They are key to building …

To compete in the online marketplace, a store needs to look great, respond at lightning speed, and offer the customer …

Content marketing is necessary for any modern brand. Audiences resist and mistrust traditional advertising. They have come to expect high-quality …

Your business has a professional website with a clear call-to-action, but how do you get customers to visit? To drive …

Driving traffic to your website can be expensive and challenging, especially if you’re not ranking in search engine results. Two …

If you interviewed a dozen professional content writers on how they got started, you would probably hear twelve different stories. …

An e-commerce platform is a software application that frames the look, speed, and functionality of your online store. It manages …

Marketing writing provides real value, drives traffic, and improves search engine rankings. Quality content and effective copywriting builds authority and …