Why a Content Marketing Plan is More Important Than Ever in 2019
The overarching goal of making great content is to bring in new leads and convert them into customers. A content …
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How To Become a Real Medical Writer or Editor Without Jumping Through Hoops
Are you interested in medical writing or editing? Becoming a medical writer or editor can be an excellent way to …
Writing Website Copy: Five Ways to Write Engaging Copy That Drives Conversions
High quality, engaging website copy has the potential to drive conversions, boosting sales and revenue. Conversely, poorly written website copy …
10 Ways to Create Content That Will Engage with Your Readers
The internet is a vast landscape that grows bigger every day. According to MarketingProfs.com, an astounding two million blog posts are …
The Benefits of Written Content Over Video and Audio Content
It’s undeniable that people love to watch videos online and listen to audio content, such as podcasts. Recognizing the popularity …
B2B Copywriters: Who They Work for & How They Write Lead-Generating Content
Business-to-business (B2B) copywriting is when you hire a content writer to create written copy for a business that works with …
Learning From the Best: Brands That Are Dominating Content Marketing
With each passing year, content marketing becomes more vital to every brand’s marketing strategy. With evolving technologies and changing audience …
The Effectiveness of Personalized Content
Making your customers feel like one in a million doesn’t happen by accident. It takes dedicated research, excellent marketing, and …
Content Managers: What They Do, Where They Work & How Much They Earn
As more companies come to understand the importance of devoting resources to content creation and distribution, the number of open …
Avoid Common Mistakes Businesses Make in Writing
In every business, writing can be used to help create a professional company presence online, market its products and services, …
Quantity vs. Quality in Content Marketing: The Final Verdict
According to eMarketer, 84 percent of U.S. companies with at least 100 employees will utilize digital content marketing in 2019. And this …
How to Optimize Your Highest-Ranking Blog Posts for Conversion
We recently looked at how to optimize your blog content to attract more organic traffic. Increased web traffic is clearly an …
