How to Syndicate Content on Medium
If you’re a content marketer, you’ve likely already thought about syndication – or re-publishing your content on other websites. But syndication can tough. You might want to syndicate your content to grow your new brand or increase page views, but reputable websites are often willing to syndicate content only from well-established businesses. It’s a bit of a catch-22. So what do you do? You could syndicate content on Medium. This is a simple way to find more readers, create more content, and get a greater reach.
Why syndicate content on Medium
These days, there are quite a few places to syndicate your content. For example, LinkedIn, Huffington Post, and Blogger are all popular websites when it comes to creating and distributing content. But there is one key problem with these websites. If you syndicate (i.e., duplicate) your content on these websites, the original content on your website has a good chance of falling out of favor with Google. You can read more about the complicated reasons why this happens in this article. For our purposes, just know that broad and wide syndication across all accessible platforms can actually hurt rather than help your personal website ranking and searchability.
Luckily, one place where you can syndicate your content without this penalty is Medium. Medium tells Google, “Hey, this is syndicated content and the original version exists elsewhere.” So if you’re thinking of syndication on one of the popular platforms, give Medium a try.
How to syndicate content on Medium
To syndicate your content on Medium, start by making an account. Click on your profile picture, and then navigate down to “Stories.” To syndicate your own content, click on “Import a Story.” Remember, you can syndicate only content that you own. Be sure not to import other people’s content. And be sure to choose content that is easily sharable.
Next, just paste in the URL of the article or blog post that you want to syndicate.
Like magic, Medium uploads and formats your content. Be sure to take a quick look over your new Medium article to ensure everything is formatted correctly.
And at the bottom of the article, you’ll even see “Originally published at” and your website name. Remember, this is what Google needs so that your original content remains the “master copy.” As an added bonus, people who read your article on Medium might decide to follow this link back to your website.
Before posting, be sure to include relevant tags so that Medium readers can find your article.
Make a publication from your syndicated content on Medium
After syndicating a few articles on Medium, which each take a few minutes, you might want to consider creating your own publication. On Medium, publications are just collections of articles, usually all related to some theme. Creating a publication on a theme related to your business gives you more authority on the subject. In addition, readers will then be able to find you when they search publications. At the moment, there are still plenty of topics not covered by Medium publications, so there is lots of opportunity here for young businesses.
In sum…
Using Medium is an easy, fast way to syndicate different types of content and help new readers discover you.
T.S. Davis, M.A., Ph.D., is founder and lead consultant at The Berkeley Well-Being Institute. Dr. Davis helps entrepreneurs build businesses that promote human thriving. Whether an entrepreneur aims to increase employee wellness, or help customers give the perfect gift, or teach companies how to reduce hiring biases, Dr. Davis’s mission is that these entrepreneurs have the support they need to make the world a better place.
