5 Key Benefits of Using US-Based Writing Services for Your Business
Do US-based writing services actually offer a significant advantage? The short answer is yes. This article explores the reasons why.
Your content is often the first impression a shopper has with your company. It shapes their perception of your brand and affects whether they will engage with you or click on a competitor. To help your business maximize visibility, authority, and conversion, your content must engage your readers and speak to them like a trusted friend.
Despite the allure of apparently lower-cost offshore options, the decision to outsource content creation internationally comes with hidden costs. Compromised content quality, communication challenges, and a lack of cultural insight can undermine your marketing efforts.
According to HubSpot, 83% of marketers say the quality of content is more important than your publishing frequency. High-quality, original content from US-based writing services protects your business and supports your marketing goals. Here are five ways it helps your business succeed online.
1. US-Based Writing Services Work With Native Speakers
You want clear, easy-to-read content that reflects your brand personality and drives conversions. It will be hard for any non-native speaker to consistently produce this level of precision, even if your business isn’t specialized or technical.
Non-native speakers may have a great command of English, but their understanding also may lack nuance. The result can be content that feels awkward, forced, or fails to communicate the desired point, similar in some ways to AI-generated content.
2. Stronger Cultural Understanding
If you’ve spent time in a foreign country, you’ve encountered a few cultural differences that make each society unique. Values, customs, local knowledge, and idioms are a few ways people recognize a shared background.
The foundation of a successful content strategy is forging a connection with your readers. US-based writers are better equipped to do that. They are immersed in the subtleties of local humor, values, assumptions, and trends, allowing them to create authentic and relatable content.
A US-based content writing agency is more familiar with the competitive landscape of the American market. The agency can provide insights into what works and doesn’t, helping you refine your content strategy and stay ahead of your competitors.
3. Reduced Barriers to Collaboration
There are several common barriers to communication and collaboration when businesses outsource internationally. They include:
- Time zone differences
- Language barriers
- Project management, including revisions, updates, and clarifications
Working with a US-based content writing service allows your business to build a long-term, reliable relationship. This consistency helps ensure a strong brand voice across outsourced content. It gives your writing team time to get familiar with your brand and understand what engages your audience.
4. Access to a Diverse Writing Pool
US-based writing services typically include a diverse pool of highly educated professionals from richly varied backgrounds. You can connect with subject matter experts or even individuals who moved from your industry into content writing.
Whether you need technical writing, marketing copy, white papers, or industry-specific articles, you can find US-based writers with expertise in your niche. Well-written, expert content adds credibility and value to your brand.
5. Improved SEO Performance
The most successful content is interesting, relevant to customers, and optimized for search engines. US-based writers know how to implement the latest SEO best practices and guidelines.
Effective SEO writing goes beyond placing keywords. It includes creating content that aligns with user intent and keeps your customers reading. If the goals of your content strategy are to build your company’s reputation, increase market share, or bring in more leads, US-based writing services are your best option to achieve them.
Experienced, US-Based Writers at Your Service
At ContentWriters, we have a carefully curated team of US-based subject matter experts. You gain access to writers with a wide range of backgrounds and educations, and our managed services take the stress of content creation out of your hands, simplifying and streamlining the process.
Connect with our team to discover how we can help your company’s content strategy succeed at any scale.
Joan Weisman’s strong research skills, SEO knowledge, adaptability of style and voice, and passion for staying current make her an asset for freelance web content, SEO, and copywriting.
