press release

Press Release Boot Camp

If you’re tasked with writing a press release, you’ll want to craft a top-quality document that does the job effectively. Welcome to Press Release Boot Camp, where you’ll learn some tricks of the trade that will separate you, the professional, from the amateur. First, some basics. What are press releases and why do we need …

Why PR and Social Media Need to Be Even More Cohesive in 2017

When brands began flocking to social media, companies began to ask if there was still a need for a public relations department or outside agency. Overwhelmingly, the answer was always yes. As defined by the PRSA, public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Sounds a …

The Basics of Writing for Social Media Platforms

Social media is one of the most important platforms a business should focus on today in order to maximize its marketing potential. But what components of social media are the most important? How can a business optimize the content they provide to social media platforms in a way that will engage customers and target their …

How Writing Advertorial Content Can Help Your Business

Good content sells, but writing good content alone is often not enough to inspire your readers to act. Advertorial content is content that has a single purpose in mind: to incite your reader to action. Usually, that action is to purchase your product. But it can also be to join your mailing list, sign up …

5 Steps to Increase Your Online Rankings With SEO

After launching your website for the world to see, wouldn’t it be nice if it could automatically rise to the top of the search engines? Search engine optimization, or SEO, is the practice of implementing a variety of site tactics with the intent of increasing your ranking on popular search engines such as Google, Yahoo!, …

write press releases

New Ways to Write Press Releases

Press releases have been around for a long time. Many business owners have been writing them or having them written by professional press release writers for decades. It’s what promotes a business and lets people know what is new to entice them to come and experience the difference or additions. Press releases have changed over …

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