Press Releases

If you’re tasked with writing a press release, you’ll want to craft a top-quality document that does the job effectively. Welcome to Press Release Boot Camp, where you’ll learn some tricks of the trade that will separate you, the professional, from the amateur. First, some basics. What are press releases and why do we need …

When brands began flocking to social media, companies began to ask if there was still a need for a public relations department or outside agency. Overwhelmingly, the answer was always yes. As defined by the PRSA, public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Sounds a …

Social media is one of the most important platforms a business should focus on today in order to maximize its marketing potential. But what components of social media are the most important? How can a business optimize the content they provide to social media platforms in a way that will engage customers and target their …

Good content sells, but writing good content alone is often not enough to inspire your readers to act. Advertorial content is content that has a single purpose in mind: to incite your reader to action. Usually, that action is to purchase your product. But it can also be to join your mailing list, sign up …

After launching your website for the world to see, wouldn’t it be nice if it could automatically rise to the top of the search engines? Search engine optimization, or SEO, is the practice of implementing a variety of site tactics with the intent of increasing your ranking on popular search engines such as Google, Yahoo!, …

A press release is an announcement about your business. You may have a new product, service, or even a new hire. Whatever you want to announce, a press release is a great way to let thousands of people know about it. How Press Releases Go Viral When you publish a press release and use a …

If you write it, they will not come. As much as you think all you have to do is publish a press release on your site or have a press release distribution site publish it on theirs, it will not be enough to deliver the desired results you want. The purpose of a press release …

When you’re interested in buying something, who are more likely to believe – the business owner selling the services and products, or customers who have experience with them? It’s likely you would trust customers over the business owners. Customers don’t gain anything from sharing their experience. Business owners will often just tell you what will …

Many business owners are still not using press releases to share their news. Many of them do not believe they have anything to report to their consumers, but they actually have a lot to tell people. There’s no business that doesn’t have something new happening. There are always new services or products, and there are …

Press releases have been around for a long time. Many business owners have been writing them or having them written by professional press release writers for decades. It’s what promotes a business and lets people know what is new to entice them to come and experience the difference or additions. Press releases have changed over …