Tips for Maximizing Your SEM Strategy With Written Content
While SEO is about boosting traffic through organic, low-cost means, SEM utilizes pay-per-click (PPC) ads in addition to SEO practices. Through integrated marketing, SEO and SEM can increase your business’s visibility online. The role of content in SEM strategy is important. One of the most tried and true ways of perfecting an SEM strategy is through your content.
Check out the following tips to learn how to use content to enhance your business’s SEM strategy.
Embed Relevant Landing Pages Into Your Ads
You might assume that using PPC ads will be enough to draw more potential clients. In reality, the quality of these ads matters. To maximize conversions, you need to ensure that when your ad is clicked, the user is taken to a relevant landing page. Once there, they should be served compelling content that relates to the ad copy and includes an easy way for them to move forward in your buying process.
Leverage Your Brand Voice
Your brand voice is an excellent way to stand out from the competition. Study how your competitors portray their brands in their paid search and SEO content to determine how your brand can offer something unique. Leverage that same voice in your ads and organic content to make your brand recognizable across your lead generation efforts. When done right, this can help increase brand recall and affinity, which can lead to improved click-through rates and drive results.
Uncover Opportunities With Keyword Research
Keyword research plays a major role in developing compelling content for your SEM strategy. It’s the key to uncovering opportunities for both organic and paid content. Experts recommend starting with relevant but less competitive keywords and bidding on more competitive keywords as you grow your business.
Plan Your Content
You will need to plan your content deliberately to align your SEO and paid search efforts.
The simplest way to plan what content you’ll publish is to create a content calendar. Doing this will allow you to more easily choose which topics are suited to aligned PPC and SEO campaigns, especially if different teams own those efforts. A calendar also helps you capitalize on seasonal events and holidays, where you may want to promote special offers to draw in more leads.
Let Content Performance Guide Your Strategy
Your SEM strategy should include a plan for monitoring organic and paid content performance. If you see certain content or keywords generating traffic, engagement, or other key business results, double down and promote those topics on the other side.
For example, if you have an organic blog post that’s ranking high and bringing in a lot of traffic, boost it on paid social to get even more engagement. On the other hand, if a certain keyword is bringing in a lot of paid traffic to your website, create an organic piece of content targeting that same keyword.
Optimize Your SEM Strategy With a Content Writing Service
Content underpins successful SEM and SEO strategies. However, you may not have the internal resources to create the content you need. You could always hire freelance writers, but that can get unmanageable fast. Looking for another option? Consider a content writing service.
These services employ contractors or freelancers to create engaging and optimized content. They manage the content creation process, saving you time by eliminating certain tasks from your plate. You’ll still get to review, edit, and approve the content, and it’s yours to publish where you desire.
Our team of writers is at your disposal to power up your SEM strategy. Want to learn more? Contact ContentWriters today.
