professional freelancers

Why Professionalism, not Creativity, is Prized in Freelancers

There’s a pervasive myth in our society about writers. They’re highly creative, disorganized, and impoverished as they work on their next novel. However, these writers are not the ones most likely to get steady and lucrative freelance writing assignments. Instead, writers who display a high degree of professionalism, even if they’re less creative overall, get …

authoritative articles

Authoritative Articles Separate Newbies from Veteran Marketers

Every content marketer should be thinking about writing an authoritative article on a topic in his/her area of expertise. It’s true that smaller blog posts are quicker and easier for people to read, but Google aims to prioritize authoritative articles in search. Why? Because authoritative articles are through, comprehensive, and helpful. People tend to spend …

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