Author: Joan Weisman

In the early days of content marketing, simply having a blog could set you apart and drive results. As more …

The easier it is for shoppers to find a product, the more likely they are to buy. Usability and having …

As you implement your business’s content strategy, it’s exciting to see blogs and articles moving up the search engine ranks. …

Poorly written content is easy to spot. It’s frustrating or confusing to read, dreary, incomplete, or full of errors. What …

eLearning content has something for everyone. It allows students, clients, or employees to access key information when and where convenient. …

An article is a piece of instructive, persuasive, or explanatory content that is typically non-fiction. The demand for article writers …

Creating and optimizing a blog post takes time. If your content doesn’t earn the traffic you expected, it can mean …

Repurposing content can save valuable time and help reach a wider audience, so why aren’t more companies doing it? Many …

The optimal meta description length is between 150 and 160 characters. Keeping it under 160 characters ensures consumers will see …

A white paper is an influential form of business collateral designed to perform essential marketing functions. Different from a blog …

Backlinks lead people and search bots to your website from other places on the web. They are key to building …

Content marketing is necessary for any modern brand. Audiences resist and mistrust traditional advertising. They have come to expect high-quality …