5 Backlinking Strategies That Work
You already know backlinks are an important part of every search engine optimization strategy. But did you know that 55.24% of pages online don’t have a single backlink?
Studies have proven time and time again that the more backlinks a page has, the greater traffic it receives from Google overall.
Backlinks signal to Google that your content:
- Answers a user’s question or satisfies a need
- Contains valuable information relative to the search query
- Is trusted by others in your industry or vertical
So why do more than half of all the pages online fail to have a single backlink? Because they’re not actively engaging in a backlinking strategy.
While some backlinks to your content will happen organically, others must be sourced, claimed, or earned.
Don’t sit around and hope that high-quality backlinks come your way. Go out and get them with these five proven backlinking strategies.
1. Claim Your Company Listings
Many of these profiles are free to claim and use. And, with websites like Facebook, your company likely already uses them anyway!
Among some of the top listing sites are:
- Better Business Bureau
- Angie’s List
Be sure to look for industry-specific listing sites as well.
When filling out each profile, make sure that all your business information is accurate and consistent across platforms. And, of course, always include a link back to your website!
While this backlink tactic is repeatable, it should not be your only strategy. Claiming your listing profiles is only the first step. And, far too many businesses make the mistake of stopping here and hoping the backlinks will come rolling in.
Gaining a backlink from a listing platform is easy. Other backlinking tactics, while successful, require a bit more effort.
2. Ask for Links from Existing Clients and Partners
Another effective backlinking tactic is to reach out to your current clients, collaborators, and business partners. If they mention your company on their website in any way, ask for a backlink.
Depending on your relationship with the company or individual and the nature of your industry, this may be easier said than done.
If this is the case, work with your clients to create a backlinking opportunity that benefits both parties. This can take the form of a link exchange, a collaborative content project, joint research, and so much more.
3. Look for Brand Mentions
Chances are, you already have Google Alerts set up for mentions of your brand, products, and services online. Use these alerts as part of your backlinking strategy too.
If you notice your brand mentioned in an article or news story that doesn’t include a link back to your website or relevant piece of content, reach out and ask for one.
If possible, reach out to the journalist or author of the article directly. This increases the likelihood of them agreeing to add your link to their content.
4. Create and Distribute Shareable Content
The backbone of every solid backlinking and SEO strategy is high-quality content.
This type of content is always:
Other brands, content creators, and partners are more likely to link to external content when it provides additional value to their piece. By focusing on creating high-quality content, you demonstrate your expertise on the topic and prove to others that you are an authority in your industry.
To accomplish this, develop a content strategy with an emphasis on:
- Answering pertinent customer questions
- Educating customers at all stages of the buying cycle
- Creating content that garners genuine customer engagement such as shares and comments
- Keeping users engaged through in-depth content vs. clickbait titles
A great example of this strategy in action is “How To” guides or “The Ultimate Guide to…” content. These evergreen pieces need minimal updates throughout the years and attract readers from all points in the sales journey.
And, they attract backlinks from other content creators and brands too!
5. Use Backlink Tools and Services to Your Advantage
Another common mistake marketers make is attempting to have a fully manual backlinking strategy. There are far too many backlink tools and services available today so you don’t need to spend valuable hours of time sourcing links.
Among the top tools and services are:
- HARO (Help a Reporter Out) – Receive calls for quotes, products, and advice from journalists searching for expert sources.
- Moz Link Explorer – A quick tool to give you a comprehensive look at your existing backlink profile.
- SEMRush – A comprehensive SEO platform with tools for building and maintaining high-quality backlinks.
- Google Alerts – Monitor brand mentions across the web and scour for backlink opportunities.
Streamline your backlink strategy by relying on tools built to do the job for you! Of course, you put in the effort and the tools will do the heavy lifting.
Don’t Let Your Content Struggle to Rank
Without a proper backlink strategy, your content won’t rank. It’s as simple as that. Use these strategies and tactics and develop a robust backlink portfolio that improves your website’s rank.
Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.
Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.
When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.