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A Guide to Creating a Blogging Schedule and Deciding What to Write About

Blogging is a great way to share your thoughts and ideas with the world. But before you start blogging, it’s important to decide what you want to write about and how to schedule those posts so your blog doesn’t suffer from lapses. There are a number of different ways to create a blog post schedule, but this guide will focus on a common approach that many bloggers use and teach you how to decide what to write about when starting a blog.

Creating a blogging schedule, blogging tips, why blogging is important

Create a Blog Post Schedule

Blogging is a time-intensive process, so it’s important to have a plan before you start. Decide when you want to publish your posts and how often. Blogs typically post new content on a regular basis, but some choose to post more sporadically or even less frequently.

When deciding how often to publish your blog posts, consider the following:

  • What type of content do you want to share?
  • How long will each post take to create?
  • What is the total number of blog posts you want to produce per month?
  • Will you be blogging about a particular topic every day or every week?

The key is finding a balance between publishing enough content while still maintaining quality and producing enough variety in your blog posts.

Decide What to Write About

When you are deciding what to write about, think about your passions. What are some subjects that make you excited? What topics do you know a lot about? What is your goal with the blog?

Whatever your reason for blogging, it’s important to choose topics that interest you. Topics that are of interest to you will be easier to write about and more likely to resonate with readers. And if you’re blogging for business purposes, having an authentic voice will help potential clients identify with your brand.

Tailor Your Posts to the Audience

What you should talk about in your blog posts will depend on who your target audience is. When deciding what to write about, think about the type of content that will be most interesting and useful for your audience.

For example, if you’re writing a post for a health blog, it would be appropriate to share facts about hypertension or tips for healthy living. If you’re writing a parenting blog, it might be best to share stories about raising children and ways parents can get involved in their child’s life.

The point is: don’t just spew out topics without thinking about who they are useful for. Consider the needs of your audience when choosing what to write about.

Measuring Engagement

In order to make sure you’re blogging regularly, the most important thing is to measure your engagement. Engagement can be measured in a few different ways, but the best way to measure it is through a tool like Google Analytics. This will help you figure out when people are going onto your blog and what they’re reading.

Since this is a guide on how to create a blog post schedule, we’ll focus on engagement metrics for scheduling posts. The goal of your posts should be to get readers engaged so they want more content from you and keep coming back for more.

There are two main metrics that will help you determine which posts get the most engagement: bounce rate and time spent on page. Bounce rate refers to the percentage of people who visit just one page and then leave without clicking any of your links or reading another page on your site.

measuring engagement on your blog, what metrics to measure for your blog, bounce rate

A low bounce rate indicates that visitors are staying engaged with the content of your site and interested in what you have to say about it. Time spent on a page is also an important metric because it indicates how long someone spends reading on your site—a higher number means they spend more time on each post, which means they read it.

Creating a blog post schedule is an essential part of maintaining your blog. If you don’t have a system for scheduling posts, it can be difficult to know how long the process should take, when you’ll run out of new content, and whether your audience will find value in your future blog posts. The most important thing is to make sure that you’re posting regularly. When choosing what to write about, consider the needs of your audience and decide which topics will engage them best.

Melanie G. is a freelance writer and editor living in Tampa, Florida. She's freelanced full-time since she left her writing job at Nielsen in 2012.

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