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Retail eCommerce sales are expected to increase to $4.058 trillion by 2020, making up 14.6 percent of the retail sales for that year.

With this influx of competition, it is imperative for your eCommerce company to stand out from the competition with a solid inbound marketing strategy.

Long gone are the days of offering quick online discounts with the goal of skyrocketing sales. Today, eCommerce companies must rely on inbound marketing to educate, convince, and convert leads into paying customers.

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