Imagine you talk to a small business owner at a local event. They mention what their
company does and you’re interested in learning more. You ask for a business card and
they tell you they don’t have any yet. You still want to give this business a chance, so
you take out a pen and paper to write down its website address only to be told by the
business owner that they don’t have a website. You’d likely thank them for their time
and move on since you perceive this business is either not yet fully established or
would be difficult to trust with your time.
Instead, if the business owner in the same scenario handed you a professional-
looking business card with a phone number and a website address, along with
brochures that answered common questions, and a product catalog, the interaction
would come across differently. There’s a better chance you’d make a purchase with
this business. It’s a business that clearly deals with customers on a regular basis,
has the profits to invest in its marketing materials, and is likely vetted by other
customers. Essentially, having professional marketing documents to give to you
changed your perception about the business and helped you to develop trust.
Download the Free White Paper
Ready to work with ContentWriters? Contact us for more information
More White Papers
How to Write an Effective Video Script
Creating an excellent video begins with a high-quality script. Uncover everything you need to know about writing a video script that engages and achieves your goals.
Learn More →How to Create a Successful Content Partnership Strategy
The key to successfully outsourcing content lies in a clear content partnership strategy. For thorough step-by-step guidance on creating an effective content partnership strategy, read here.
Learn More →SEO Strategy 2022: Core Web Vitals and Their Impact on Rank
As SEO evolves, your strategy around it should too. Marketers who stay up-to-date on Google’s continuous algorithm updates can get ahead of the competition, secure top rankings, and generate more web traffic. Learn about the Page Experience Update, what it affects, and how to optimize your site accordingly.
Learn More →Let’s Discuss Your Content Goals
Scale content with a dedicated account manager
Managed Account Benefits
- — Custom writer vetting and management
- — High volume, high quality content
- — Consistent publishing schedules
- — Premium customer support
