White Papers

Imagine you talk to a small business owner at a local event. They mention what their
company does and you’re interested in learning more. You ask for a business card and
they tell you they don’t have any yet. You still want to give this business a chance, so
you take out a pen and paper to write down its website address only to be told by the
business owner that they don’t have a website. You’d likely thank them for their time
and move on since you perceive this business is either not yet fully established or
would be difficult to trust with your time.

Instead, if the business owner in the same scenario handed you a professional-
looking business card with a phone number and a website address, along with
brochures that answered common questions, and a product catalog, the interaction
would come across differently. There’s a better chance you’d make a purchase with
this business. It’s a business that clearly deals with customers on a regular basis,
has the profits to invest in its marketing materials, and is likely vetted by other
customers. Essentially, having professional marketing documents to give to you
changed your perception about the business and helped you to develop trust.

Download the Free White Paper

Ready to work with ContentWriters? Contact us for more information

More White Papers

The Ultimate Guide For An Effective Content Strategy in 2020

If your content marketing strategy still hasn't been performing after all the work you've put in, now is the time to reflect, refine, and recreate to finish off the rest of the year with success.

Learn More

How to Write Product Descriptions that Drive Ecommerce Traffic

Product descriptions heavily impact your conversion rates. Learn how to craft your product descriptions and engage potential buyers to click "add to cart."

Learn More

How to Get Backlinks without Begging: 11 Strategies

Getting sites to link to your content shouldn't have to feel like a sales exercise. Here are 11 strategies to get backlinks to your site without begging.

Learn More

Let’s Discuss Your Content Goals

Scale content with a dedicated account manager

Managed Account Benefits
  • — Custom writer vetting and management
  • — High volume, high quality content
  • — Consistent publishing schedules
  • — Premium customer support
Learn More
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.