Online service companies are faced with a unique dilemma. They need to find ways to connect with prospective clients without having a physical location to meet with them or attending local events to network. Some online service companies try to find clients the same way that local brick-and-mortar companies do, only to find that they are not the most effective ways to successfully get new customers.
Content marketing is a highly effective way for online companies to reach new customers. It costs less than many other advertising channels and can create a lasting stream of new business opportunities for your company. If you are looking to create a content marketing strategy for your online service company, use this content marketing blueprint as your guide.
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