skip social media

Should You Skip Social Media?

With today’s technological and online marketing advances, businesses are feeling the pressure to be active on social media more than ever. But before you sign up for every social media platform out there, you need to determine if social media marketing is right for your business. You may be shocked to hear that some businesses …

syndicate content

How to Syndicate Content on Medium

If you’re a content marketer, you’ve likely already thought about syndication – or re-publishing your content on other websites. But syndication can tough. You might want to syndicate your content to grow your new brand or increase page views, but reputable websites are often willing to syndicate content only from well-established businesses. It’s a bit …

Buffer: The Social Media Scheduling Tool That Built a Thriving Online Community

Professionals working in the online marketing world know exactly who and what Buffer is. As a driving force in the social media industry, Buffer is a tool that allows users to schedule their social media posts ahead of time. The tool also boasts additional benefits including analytics, tailored posts, and multi-user settings. While Buffer’s product …

5 Effective Ways to Use Snapchat for Your Marketing Needs

When you think of social media marketing, what comes to mind? If you’re like most people, you’re probably having visions of Facebook and Twitter posts right now. Or maybe you’re thinking of how amazing a visually-based campaign can be on Pinterest or Instagram. But what about Snapchat? Okay, maybe you’re thinking something along the lines …

Instagram Posts

Why Long Instagram Posts are Becoming Popular

Social media posts have become an effective method of promoting your company to a wider audience. There are a lot of successful social media platforms, including Facebook, Instagram, and Twitter. Each has its own advantages and disadvantages. Facebook offers a robust interface where you can provide large amounts of information and an immersive experience. However, …

Whataburger

Whataburger Uses Social Media Savvy to Build a Fast Food Cult

It’s the usual post-landing ritual for most of my friends who visit Texas. The plane empties, you grab your bags, and you pile into a friend’s car. You say, “Take me to Whataburger.” But your friends are probably already on it, letting their ids and their appetites guide them to the incandescent orange and white …

influencer interviews

Influencer Interviews Should Be Used to Expand Your Audience

Regardless of the industry, most companies, start-ups, and entrepreneurs are using blog content to draw attention and traffic to their brand. So how are you going to reel in the readers? One effective way to spark an interest in your following is to conduct periodic influencer interviews in your industry. Whether the experts are journalists, …

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