Content Marketing vs. Social Media Marketing: Which Works Better?
As marketing professionals, we are always looking for greater performance from our strategies and campaigns, so it’s not unusual to …
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How to Plan Your B2B Social Media Strategy
Having a social media plan is essential for any business, but it’s especially important for B2B companies. Without a plan, …
Why TikTok Influencer Marketing is the Next “Big Break” for Your B2C Brand
The social media app TikTok is quickly becoming one of the most popular apps on the market. And with its …
Social Media & eCommerce Websites: How to Sell Your Products on Other Platforms
Shopping is so simple these days. If we need a specific product, we head to the internet, purchase it, and …
Social Media Communications 101: How NOT to Handle a Crisis
Every social media professional dreads it: the day your brand faces a crisis. The minute you receive word of bad …
How to Choose the Best Strategy to Drive More Sales on Instagram
Over the last several years, Instagram has cemented itself as a phenomenal platform for companies and brands in search of …
LinkedIn Features You’re Not Using (But Should!)
Launched in 2003—before phones were “smart” and twerking was a word—LinkedIn is now the go-to social platform for business-related interactions. …
How (and Why) You Should Be Incorporating Social Listening Into Your Content Strategy
Digital content continues to grow as a preferred way for consumers to discover brands, but not all digital content is …
Selling on Instagram: 7 Strategies for Sales Success
Every day more than 500 million people scroll through Instagram, and with just over one billion people logging in at …
4 Characteristics of a Great Social Media Campaign
Organizations that are planning to expand are always searching for the next great place to reach new contacts for growth. …
What Type of Content Is Best for Your Blog or Social Media Platforms
When it comes to developing online marketing content, it can all seem the same to the casual observer. Whether you …
How to Sell On Social Media (Without Seeming Like a Sellout)
It’s official: everyone loves social media. In fact, recent studies show that people spend over 25 percent of their time …