Social Media

With today’s technological and online marketing advances, businesses are feeling the pressure to be active on social media more than ever. But before you sign up for every social media platform out there, you need to determine if social media marketing is right for your business. You may be shocked to hear that some businesses …

As content marketers, we want to know where our website and content traffic came from. This helps us understand which digital strategies are working and which to improve. In traffic reports, whether on Google Analytics or another tool, you’ll often see a type of referral traffic named “Direct.” This implies that people are directly typing …

If you’re a content marketer and you haven’t heard of Hootsuite, you’re seriously missing out. Hootsuite is an online tool you can use to send your content out to all of your social networks at once. When you do it this way, you can just write your content, post it once, and send it out …

If you’re a content marketer, you’ve likely already thought about syndication – or re-publishing your content on other websites. But syndication can tough. You might want to syndicate your content to grow your new brand or increase page views, but reputable websites are often willing to syndicate content only from well-established businesses. It’s a bit …

As a small to medium sized business, you want to harness the potential marketing power of social media but you likely have a lot of other things to do when it comes to running your business. In many cases, you do not have access to a social media team like a large corporation. As a …

Professionals working in the online marketing world know exactly who and what Buffer is. As a driving force in the social media industry, Buffer is a tool that allows users to schedule their social media posts ahead of time. The tool also boasts additional benefits including analytics, tailored posts, and multi-user settings. While Buffer’s product …

When you think of social media marketing, what comes to mind? If you’re like most people, you’re probably having visions of Facebook and Twitter posts right now. Or maybe you’re thinking of how amazing a visually-based campaign can be on Pinterest or Instagram. But what about Snapchat? Okay, maybe you’re thinking something along the lines …

Social media posts have become an effective method of promoting your company to a wider audience. There are a lot of successful social media platforms, including Facebook, Instagram, and Twitter. Each has its own advantages and disadvantages. Facebook offers a robust interface where you can provide large amounts of information and an immersive experience. However, …

It’s the usual post-landing ritual for most of my friends who visit Texas. The plane empties, you grab your bags, and you pile into a friend’s car. You say, “Take me to Whataburger.” But your friends are probably already on it, letting their ids and their appetites guide them to the incandescent orange and white …

Regardless of the industry, most companies, start-ups, and entrepreneurs are using blog content to draw attention and traffic to their brand. So how are you going to reel in the readers? One effective way to spark an interest in your following is to conduct periodic influencer interviews in your industry. Whether the experts are journalists, …