Social Media Communications 101: How NOT to Handle a Crisis
Every social media professional dreads it: the day your brand faces a crisis. The minute you receive word of bad …
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How to Choose the Best Strategy to Drive More Sales on Instagram
Over the last several years, Instagram has cemented itself as a phenomenal platform for companies and brands in search of …
LinkedIn Features You’re Not Using (But Should!)
Launched in 2003—before phones were “smart” and twerking was a word—LinkedIn is now the go-to social platform for business-related interactions. …
How (and Why) You Should Be Incorporating Social Listening Into Your Content Strategy
Digital content continues to grow as a preferred way for consumers to discover brands, but not all digital content is …
Selling on Instagram: 7 Strategies for Sales Success
Every day more than 500 million people scroll through Instagram, and with just over one billion people logging in at …
4 Characteristics of a Great Social Media Campaign
Organizations that are planning to expand are always searching for the next great place to reach new contacts for growth. …
What Type of Content Is Best for Your Blog or Social Media Platforms
When it comes to developing online marketing content, it can all seem the same to the casual observer. Whether you …
How to Sell On Social Media (Without Seeming Like a Sellout)
It’s official: everyone loves social media. In fact, recent studies show that people spend over 25 percent of their time …
6 Twitter Rules to Maximize Your Reach
There’s a reason why Twitter is popular with marketers. It’s a space where you can catch up on the latest …
Does it Make Sense to Keep Inactive Business Social Media Accounts Open?
There are so many different social media platforms available, with more launching each year. For businesses, it can be overwhelming …
How to Write Content for LinkedIn
Professionals, B2B clients, and customers connecting socially on LinkedIn have very different content expectations than Facebook, Twitter, or Instagram users. …
3 Social Media Marketing Strategies that Will Strengthen Your Brand Identity
With the advent of social media, businesses of all sizes are now presented with the opportunity to revolutionize the way …