social media customer complaints

Handling the Haters: Embracing Social Media Customer Complaints

Customer dissatisfaction is an eternal issue for brands. One big difference between today’s unhappy customer and yesteryear’s is the advent of social media. Social media gives customers the ability to voice their dissatisfaction publicly and globally. So while social media exposure and praise have the ability to help brands soar to great heights, social media …

skip social media

Should You Skip Social Media?

With today’s technological and online marketing advances, businesses are feeling the pressure to be active on social media more than ever. But before you sign up for every social media platform out there, you need to determine if social media marketing is right for your business. You may be shocked to hear that some businesses …

syndicate content

How to Syndicate Content on Medium

If you’re a content marketer, you’ve likely already thought about syndication – or re-publishing your content on other websites. But syndication can tough. You might want to syndicate your content to grow your new brand or increase page views, but reputable websites are often willing to syndicate content only from well-established businesses. It’s a bit …

Buffer: The Social Media Scheduling Tool That Built a Thriving Online Community

Professionals working in the online marketing world know exactly who and what Buffer is. As a driving force in the social media industry, Buffer is a tool that allows users to schedule their social media posts ahead of time. The tool also boasts additional benefits including analytics, tailored posts, and multi-user settings. While Buffer’s product …

5 Effective Ways to Use Snapchat for Your Marketing Needs

When you think of social media marketing, what comes to mind? If you’re like most people, you’re probably having visions of Facebook and Twitter posts right now. Or maybe you’re thinking of how amazing a visually-based campaign can be on Pinterest or Instagram. But what about Snapchat? Okay, maybe you’re thinking something along the lines …

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