SEO

Is an SEO expert nothing more than a snake oil salesman trying to convince you that his placebo will save your company’s online life? Since its inception in 1997, SEO has been the key buzzword for any online marketing effort. Why? Because utilizing it has been the key component for search engine success. But is …

Google provides a variety of helpful tools to help you start, grow, and market your business. One of the tools that doesn’t seem to get quite as much attention is Google Trends. But by using Google Trends, you can get a better idea of what’s going on in your industry – a key step in …

When it comes to achieving top search engine rankings, it is important to achieve a healthy balance of SEO techniques and high quality content. There was a time when it was enough to write a blog post with repeated keywords. The blog did not require any degree of quality or readability, and you could still …

In a way, content marketing and SEO have made the Internet one big high school popularity contest. Everyone wants to write content that gets them noticed and ranked higher in the search engines, but everyone doesn’t have what it takes to be Regina George. In fact, most companies routinely make SEO mistakes that cost them …

Just over a year ago, the EPA blew the lid wide open on the Volkswagen scandal when they discovered that the German automaker was programming diesel engines to alter auto emissions when being tested. Once the story broke, the consequences were far-reaching. 11 million vehicles were recalled, VW’s reputation was tarnished, their sales plummeted, and …

When you want directions to the nearest coffee shop or want to know when Albert Einstein’s birthday is, you Google it! While generations past had to go all the way to the library to learn something new or find information, we have the benefit and convenience of the Internet and more importantly—search engines. As a …

You’ve set your website up to convert with strategic design, enticing information about your products and services, contact forms, multiple ways to reach you, and free content offers to encourage visitors to provide contact information. There’s just one problem: Without advertising or content marketing, your website is like a wonderful little store that no one …

As you probably know, there are multiple types of content you can incorporate into your content marketing plan. Between trending topics, lifestyle blogs, and promotional posts, there’s plenty of content to go around. But there’s one type of content that reigns supreme in the world of marketing: evergreen content. What is evergreen content? What do …

Content marketing isn’t a new form of marketing, but it certainly has become increasingly popular over the past few years. Businesses and brands of all types are embracing content marketing and running with it. This often leads to uninformed businesses attempting to create, distribute, and leverage content — without having any background or experience in …

Content marketing trends change every year. With new technology introduced, new user demands and the latest social media advancements, marketers need to adapt to the trends in order to make the most out of their yearly budget. 2016 is more than half over and we’ve already seen some exceptional trends so far this year. Will …