Fintech Marketing: Best Practices
As more companies enter the fintech space, competition is on the rise. It’s not enough to have an outstanding fintech …
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How to Write a Press Release for a New Business
A well-written press release is a powerful tool to inform potential customers as you prepare to launch your new business. …
The Importance of Product-Agnostic Content for Thought Leadership in B2B Businesses
Building a loyal following in the B2B sector takes time, patience, and a lot of hard work. There are several …
5 Things You Can Do to Support Your Local Restaurants While Coronavirus Concerns Are High
In the United States, restaurant industry sales reached a record high of nearly $900 billion in 2019. This was up almost 4 …
Avoid Common Mistakes Businesses Make in Writing
In every business, writing can be used to help create a professional company presence online, market its products and services, …
How to Successfully Find Professionals To Help Your Business
Everyone understands that the most successful businesses must collaborate with professionals around the world. However, the question is how to …
The Art of Writing the Perfect Customer Thank You Card
Keeping your customers longer is a surefire way to increase profitability. Every repeat customer is one that you don’t have …
How Highspot Became a Top Startup
Every successful business begins with successful sales. Unfortunately, it can be difficult for even the very best sales people to …
5 Things Great Business Writers Understand
Business writers play an important role in generating content for clients that they can use to market specific products and …
American Express: Embracing Content Marketing for More Than a Hundred Years
American Express has garnered a lot of attention in the content marketing world since the 2007 debut of its OPEN …
Behind the Business – Southwest Airlines
Southwest Airlines has established itself as a leader in aviation, company culture, and business integrity. Throughout the country’s economic ups …
Four Reasons Why Accountants Shouldn’t Write Web Content
Tax season begins in three months, so if you’re a CPA who hasn’t started content marketing yet, you may be …