Finance, Business & Real Estate

Business writers play an important role in generating content for clients that they can use to market specific products and services, grow brand awareness, and cultivate a sense of professionalism. Unlike creative writers, who may prioritize novels or prose, business writers must put aside their individual creative writing ambitions to benefit the brand. Here are …

Many local brick and mortar stores feel that maintaining an active online presence isn’t as important for them as it is for other companies. Small business owners feel that since their customer base is local, they do not need to invest heavily in online marketing campaigns and their website. Skipping it, though, hinders your business’s …

To be an industry leader in today’s competitive atmosphere, you have no other choice than to be visible across all digital channels and social spaces. Nowhere is the concept of visibility better understood than within the real estate industry, where land brokers and property slingers are a surprising new force in content marketing, Real estate …

Flash back to your childhood classroom. Your mind is wandering. The teacher’s monotone can’t engage you, nor can the blocks of text on the page. You’re not disinterested; there’s simply nothing there grabbing you, begging for your attention. Enter visual aids like the popular Venn diagram. The learning process is instantly heightened when you can …

For businesses within the industry, finance testimonials can make a huge difference in how new customers perceive your services and credibility. Most businesses fail to showcase the proper testimonials to attract new customers. When you ask happy customers to write business testimonials, the finance segments must feature the type of information that potential leads seek. To …

American Express has garnered a lot of attention in the content marketing world since the 2007 debut of its OPEN forum for small business owners. But you may be surprised by the company’s long history of embracing content marketing. Founded in 1850, AmEx began as an express courier before offering traveler’s checks in the late …

Creating finance industry content isn’t easy for banks, credit unions, mortgage and loan companies, and payday lenders. You have to educate and convert readers without putting them to sleep. Here are a few examples of financial institutions that are doing it right. Bank of America For its “Tips, Facts, and Cash Back” series of 15- to …

If you manage content marketing for accountants, banks, credit card companies, credit unions, or anyone else in the finance industry, you’ve got your work cut out for you. Unless you’re telling people they’ve won a million dollars, it’s difficult to write about money without putting readers to sleep. But you can do it. Here’s how. …

  Not-for-profit credit unions offer many advantages over for-profit banks, including higher savings rates and lower loan rates. But they are not always the better option. The credit-union news and opinion site cuinsight.com reviewed credit union content initiatives and discussed content marketing with hundreds of financial services professionals over the past year, and it discovered that …

Tax season begins in three months, so if you’re a CPA who hasn’t started content marketing yet, you may be tempted to try to attract new business with a blog. We think you should leave content writing to the pros, but we’re a little biased, so here are four reasons that accountants should never write …