business writers

5 Things Great Business Writers Understand

Business writers play an important role in generating content for clients that they can use to market specific products and services, grow brand awareness, and cultivate a sense of professionalism. Unlike creative writers, who may prioritize novels or prose, business writers must put aside their individual creative writing ambitions to benefit the brand. Here are …

brick and mortar

Why Local Brick and Mortar Stores Need an Online Presence

Many local brick and mortar stores feel that maintaining an active online presence isn’t as important for them as it is for other companies. Small business owners feel that since their customer base is local, they do not need to invest heavily in online marketing campaigns and their website. Skipping it, though, hinders your business’s …

real estate industry

How the Real Estate Industry thrives through marketing content

To be an industry leader in today’s competitive atmosphere, you have no other choice than to be visible across all digital channels and social spaces. Nowhere is the concept of visibility better understood than within the real estate industry, where land brokers and property slingers are a surprising new force in content marketing, Real estate …

Mint

How Mint.com Grew Its Customer Base Using Handy Infographics and Blog Content

Flash back to your childhood classroom. Your mind is wandering. The teacher’s monotone can’t engage you, nor can the blocks of text on the page. You’re not disinterested; there’s simply nothing there grabbing you, begging for your attention. Enter visual aids like the popular Venn diagram. The learning process is instantly heightened when you can …

finance testimonials

What to Include in Finance Testimonials for Best Marketing Outcomes

For businesses within the industry, finance testimonials can make a huge difference in how new customers perceive your services and credibility. Most businesses fail to showcase the proper testimonials to attract new customers. When you ask happy customers to write business testimonials, the finance segments must feature the type of information that potential leads seek. To …

american express

American Express: Embracing Content Marketing for More Than a Hundred Years

American Express has garnered a lot of attention in the content marketing world since the 2007 debut of its OPEN forum for small business owners. But you may be surprised by the company’s long history of embracing content marketing. Founded in 1850, AmEx began as an express courier before offering traveler’s checks in the late …

Finance Industry Content

How to Write Finance Industry Content

Creating finance industry content isn’t easy for banks, credit unions, mortgage and loan companies, and payday lenders. You have to educate and convert readers without putting them to sleep. Here are a few examples of financial institutions that are doing it right. Bank of America For its “Tips, Facts, and Cash Back” series of 15- to …

Finance Industry Content Marketing

Finance Industry Content Marketing

If you manage content marketing for accountants, banks, credit card companies, credit unions, or anyone else in the finance industry, you’ve got your work cut out for you. Unless you’re telling people they’ve won a million dollars, it’s difficult to write about money without putting readers to sleep. But you can do it. Here’s how. …

credit union content marketing

Credit Union Content Helps to Compete with Banks – If It’s Done Right

  Not-for-profit credit unions offer many advantages over for-profit banks, including higher savings rates and lower loan rates. But they are not always the better option. The credit-union news and opinion site cuinsight.com reviewed credit union content initiatives and discussed content marketing with hundreds of financial services professionals over the past year, and it discovered that …

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