How Your Content Marketing Needs to Change in 2019
Content marketing trends are hard to keep up with. At the very core of digital content is the need for continuous …
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Videos: The 4 Best Places to Publish and How to Get More Exposure
If digital marketing is what propels your brand into 2019, video will be the fuel that takes it to new …
The Elements of a Sales Funnel and How You Should Use It
Is it just us, or has the focus on developing your sales funnel turned into a battle of marketing jargon? …
[Infographic] Content Marketing for 2019: What 2018 Trends Tell Us
In so many ways, content marketing is changing by the minute. But in many other ways, it’s not changing at …
Mastering Story-Based Content Marketing
Once upon a time, content marketing was a new frontier with many brands cautious to invest. As word of great …
The Role of UX Design in Content Writing
User experience (UX) design focuses on the user above everything else. It asks questions such as, “How can this website …
Online Marketing Strategies that Brick-and-Mortar Can Use, Too
Many articles profess the latest online marketing strategy that all businesses should use to increase sales and brand awareness. However, …
Qualify Potential Writing Clients by Asking these Questions
As you prospect for writing clients, it’s easy to focus 100 percent of your time and effort on landing new …
Memes: The Unexpected Way to Market Your Content
The internet is filled with memes from a talking dog to former Vice President Joe Biden, and it seems we …
Creating an Employee Advocacy Program
It’s not difficult to figure out by its title what an employee advocacy program is – the promotion of an …
4 Branding Mistakes to Avoid on Social Media
Facebook remains the top social media outlet for startups and small businesses to find new customers despite its major algorithm …
What Makes Subscribers Flag Email Newsletters as Spam
Sometimes companies come up with creative email subject lines and content in an effort to get customers to just open …