More Than a Thousand Words: Why Video & Images Must be Part of Your Content Strategy in 2019
The old saying “a picture is worth a thousand words” is actually rooted in scientific truth. Research from 3M shows that people …
Read Article
If You’re Not Already Using Influencer Marketing, You Should. Here’s Why.
According to Linqia’s State of Influencer Marketing 2019 survey, 74 percent of marketers are using influencer content, and 57 percent …
Can’t Ignore Content Marketing Trends for 2019
By now, it’s well understood that content and content marketing is central to any successful marketing strategy. Content marketing has …
Listicles: Love Them or Leave Them
Effective content marketing strategy should contain four types of content: attraction, authority, affinity, and action. Over time, these four types …
The Visual Appeal of Infographics
Travel 10 years back in time and you’ll find that most people don’t know about infographics. Fast forward to now …
Why a Content Marketing Plan is More Important Than Ever in 2019
The overarching goal of making great content is to bring in new leads and convert them into customers. A content …
Writing Website Copy: Five Ways to Write Engaging Copy That Drives Conversions
High quality, engaging website copy has the potential to drive conversions, boosting sales and revenue. Conversely, poorly written website copy …
10 Ways to Create Content That Will Engage with Your Readers
The internet is a vast landscape that grows bigger every day. According to MarketingProfs.com, an astounding two million blog posts are …
How to Write a Marketing Script
With the increased prevalence of YouTube and online videos, more businesses are faced with the challenge of writing an engaging …
The Benefits of Written Content Over Video and Audio Content
It’s undeniable that people love to watch videos online and listen to audio content, such as podcasts. Recognizing the popularity …
The Psychology of Color in Content Marketing
Humans have always been visual creatures. Since the beginning of humankind, visual forms were used to record history and share …
Learning From the Best: Brands That Are Dominating Content Marketing
With each passing year, content marketing becomes more vital to every brand’s marketing strategy. With evolving technologies and changing audience …