replying to comments

Getting Comments on Your Content and Why You Need to Nurture Them

Few things are as demoralizing for a content creator than taking the time to publish well-crafted content to get zero engagement. The search algorithms are complex and it can be tough to know exactly how comments affect your search results, as explained by Neil Patel. Regardless, building a community of readers requires engagement. Comments are a …

negative review

Going Negative: How Negative Content Marketing Can Pay Positive Dividends

No one likes negativity – especially in content marketing. Right? Wrong. Let’s be real: Negativity plays a major part in the persuasive messages we absorb every day. We remember stories about carcinogens, car wrecks, and corruption. We forget stories suggesting everything just might be okay, or just to be ignored because it’s beyond our control, …

What is Native Advertising?

As content marketers, we struggle daily with the public’s ever growing ability to ignore our brilliant creations. With the average CTR now at a teeny tiny 0.1%, according to DoubleClick research, the impetus to come up with something new is dire. Then up pops native advertising and suddenly response to content is improving. The chances …

what are you saying to your customers?

How to Master Your Brand Message and Use it in Everything You Write

You’ve likely come across the term “brand message” when doing some marketing research. But what exactly does it mean? A brand message is the message, or narrative, that your business puts out there. It is the message that directly appeals to your ideal audience.  Basically, it is what your business is trying to say to the world. Let’s …

content marketing is like teaching

Lessons Content Marketers Can Learn from Teachers

Teachers and content marketers have many similar traits. They both break down complex information into bite-sized parts, and both know how to engage their audience to keep them learning. Since there are so many similarities, techniques from the classroom can prove effective for content marketers. Here’s a look at four classroom strategies that’ll make your …

process definition

Best Practices For Process For A Small Content Writing Team

Process is everything. Consider an automobile factory – various stages of the car’s manufacturing must occur before others, and to know that steps are, processes must be put in place. So, what does that mean for content writing teams? Business of all types regularly hire talented and experienced writers – copywriters, technical writers, editors, and …

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