Why a Content Marketing Plan is More Important Than Ever in 2019
The overarching goal of making great content is to bring in new leads and convert them into customers. A content …
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Writing Website Copy: Five Ways to Write Engaging Copy That Drives Conversions
High quality, engaging website copy has the potential to drive conversions, boosting sales and revenue. Conversely, poorly written website copy …
10 Ways to Create Content That Will Engage with Your Readers
The internet is a vast landscape that grows bigger every day. According to MarketingProfs.com, an astounding two million blog posts are …
How to Write a Marketing Script
With the increased prevalence of YouTube and online videos, more businesses are faced with the challenge of writing an engaging …
The Benefits of Written Content Over Video and Audio Content
It’s undeniable that people love to watch videos online and listen to audio content, such as podcasts. Recognizing the popularity …
The Psychology of Color in Content Marketing
Humans have always been visual creatures. Since the beginning of humankind, visual forms were used to record history and share …
Learning From the Best: Brands That Are Dominating Content Marketing
With each passing year, content marketing becomes more vital to every brand’s marketing strategy. With evolving technologies and changing audience …
The Effectiveness of Personalized Content
Making your customers feel like one in a million doesn’t happen by accident. It takes dedicated research, excellent marketing, and …
How to Develop Content for All Stages of the Buyer’s Journey
If your company website has a blog, you likely already know that regular content development is important for search engine optimization (SEO). …
Content Managers: What They Do, Where They Work & How Much They Earn
As more companies come to understand the importance of devoting resources to content creation and distribution, the number of open …
Quantity vs. Quality in Content Marketing: The Final Verdict
According to eMarketer, 84 percent of U.S. companies with at least 100 employees will utilize digital content marketing in 2019. And this …
What Does A Content Strategist Do?
A growing number of companies have come to realize the importance of hiring a content strategist. The exact responsibilities and …