Long-Form Written Content: How to Create It and Why It’s Important
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written …
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How To Create a Content Style Guide (With Examples From Brands You Know)
Creating a content style guide can be daunting, especially when starting from scratch. But it doesn’t have to be overwhelming. …
How to Improve Sales with a Centralized Data Hub & Quality Product Content: Part 2
For Part 1 of this blog series, visit the Pimberly blog. From videos to blog posts, whitepapers, educational material, and …
15 Content Marketing Tactics For Your Business To Test
In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, …
Four Steps to Build an Effective Thought Leadership Strategy
For any brand to succeed, your audience must trust you. Companies that establish themselves as leading experts in the eyes …
7 eLearning Content Types and How to Create Them
eLearning content has something for everyone. It allows students, clients, or employees to access key information when and where convenient. …
What’s the Right Content Type for Your Marketing Strategy?
A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content …
The Dos and Don’ts of Holiday Marketing Etiquette
Holiday marketing campaigns can be fun yet stressful. The biggest shopping season comes with constant deadlines making it easy to …
How Content Marketing Drives Sales and Can Be Your New Secret Weapon
Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. …
4 Reasons Why You Should Refresh Your Content and Effective Ways to Do It
There are several ways to approach a content marketing strategy. Some approaches will generate qualified leads for your business. Others …
How to Measure Content Marketing ROI
Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing …
How to Create a Successful Content Partnership Strategy
The best content marketing strategies rely on the consistent creation and publication of high-quality content. As your business grows and …