September 21st, 2017
If you’ve visited a website in the past few years, the odds are good that you’ve encountered a PopUp offer that was created to entice you to make a purchase or surrender your email address for a deal. While you might think that PopUp offers are annoying as a website visitor, companies continue to use …
September 19th, 2017
The playing field in content marketing is getting crowded. There’s significant competition from all over the internet in every industry imaginable. The reason is simple—content marketing is powerful. When customers could be just a search term away from discovering your content or your competitions’ content, how do you tip the scale in your direction? The …
September 5th, 2017
Those in the digital marketing and social media industries have heard the acronym, “UGC,” tossed around quite a bit in recent years. UGC, which stands for user generated content, is a refreshing marketing tactic that focuses on sharing the best content created exclusively by fans and customers. Why Should I Leverage User Generated Content? As …
September 1st, 2017
Location, location, location has become the mantra of the day for 21st-century business owners and marketers looking to attract the attention of local consumers. And why not? After all, more than half of all Google searches have local intent, and most customers today have easy access to a mobile device they routinely use to search …
August 24th, 2017
If you’re a content writer or creator, you know you need to have a portfolio of your work. But how do you create a portfolio when all of your work is hosted online? You can’t just copy and paste work that you’ve sold, and simply linking to a bunch of different articles from your website …
August 23rd, 2017
How many hours did you spend on your last blog post? Ten? Maybe more? You got all the details right, found the perfect anecdote that wasn’t about your dog, and even surveyed the content with your inner circle. With fabulous feedback, you post and wait to see the rave reviews. And wait… and wait… and …
August 16th, 2017
Repeat after me: My company will be successful. My website will be overrun with visitors. My wildest dreams of success will come true. It’s going to happen. When you’re starting a business, you need to say this to yourself all day, every day. Success will be yours. It’s going to happen. One day, big customers …
August 15th, 2017
Did you know an active blog helps improve your SEO rankings? It’s true! Fresh, original content that provides information that’s helpful to readers boosts your site’s ranking. If it’s time to shake the dust off your website and get some Google love, article writing services from a content writing service can help. You’ll have a …
August 14th, 2017
Most content marketing advice is targeted at B2C companies who are looking to generate more sales from customers, not B2B marketers. Experts encourage all marketers to use the same tactics to attract business clients as they would for regular consumers. This may include social media campaigns and television commercials. Unfortunately, what works for B2C marketers …
July 31st, 2017
Have you noticed your favorite brands and businesses starting to share more about their business? Are you seeing more behind-the-scenes content on their Instagram accounts? If so, get used to it! Being transparent is the latest marketing tactic used by top brands across industries and the globe. But is transparency in content marketing just another …
