How to Construct a Powerful and Compelling Call to Action
Imagine for a second that you are sitting across from a salesperson who is leading you through a masterfully-crafted sales …
Read Article
Post Tax Season Content: Content Creation After Tax Season is Over
Now that another tax season has passed, it’s a time of year that many tax professionals breathe a sigh of …
Is Content Worth it if it Doesn’t Go Viral?
In short, yes! In comparison to other types of marketing like social media and ad campaigns, content marketing is ultimately …
How to Scale Your Content
Have you ever started a business venture without having a definite plan for advertising – yet you feel a sense …
The Power of the Podcast
Whether your business is small or large, one thing is true: content channel marketing can be a bit dizzying. There …
How to Create Content That Is Actually Seen by Your Target Audience
A few years ago, you could write a blog and it would rank on the first page of Google. What …
The Truth About Webinars
Webinars can be an effective way for coaches, business owners, and consultants to generate new leads and cultivate stronger relationships …
How to Avoid Wasting Content
Marketers want to derive value from their efforts. From the return on investment (ROI) of a social media campaign to …
Emotions in Content: How to Use Them and Why They Matter
Did you know that using emotions in your content can significantly increase its chances of becoming viral, as well as …
Content Marketers and the Creative Job Market
If you ask anyone who has held a job for more than a decade, you’ll find out just how much …
Repurposing Content: Should You Do It?
Wouldn’t we all like to have endless amounts of content at our disposal? Just think about all the marketing objectives …
What You Can Learn from Your Competitors’ Content
No matter how seasoned you may be as an entrepreneur or marketer, there are always lessons to be learned. A …