Content Marketing

Blog topics and other content ideas often stem from buyer personas. Buyer personas describe your target audience, or the people …

Brand activism as a content marketing strategy is gaining momentum. A study conducted by Cone Communications on corporate social responsibility (CSR) reveals …

Recent headlines have proclaimed that content marketing is dead! Furthermore, companies shouldn’t spend any more money or time on content marketing. …

Content marketing is necessary for any modern brand. Audiences resist and mistrust traditional advertising. They have come to expect high-quality …

There are vital brand and content marketing lessons to be learned from superheroes. The Phantom was the first superhero. Created …

In the past 100 years, we have seen the rise of marketing through the invention of the Radio, TV, and …

From websites and emails to blog and social media posts and in-app messaging, content is practically everywhere these days. This variety is …

If you’re not tailoring your SEO content to rank for voice, you could be missing more than 25% of your …

That memorable line from the movie Field of Dreams, “If you build it they will come,” is pure fiction when …

B2C companies have different needs in their content marketing than B2B businesses. Consumers and businesses expect to see content that …

It’s frustrating, isn’t it? You work endlessly on your website and content only for it to rank poorly or not …

Delivering quality content in the form of short blog posts — around 500 words — has been a content marketing and …