Hazards of Launching Your New Company’s Website Before It’s Completely Written
Once you purchase a new domain and hosting plan, it can be extremely tempting to get your new company website …
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More Than a Thousand Words: Why Video & Images Must be Part of Your Content Strategy in 2019
The old saying “a picture is worth a thousand words” is actually rooted in scientific truth. Research from 3M shows that people …
If You’re Not Already Using Influencer Marketing, You Should. Here’s Why.
According to Linqia’s State of Influencer Marketing 2019 survey, 74 percent of marketers are using influencer content, and 57 percent …
Can’t Ignore Content Marketing Trends for 2019
By now, it’s well understood that content and content marketing is central to any successful marketing strategy. Content marketing has …
Listicles: Love Them or Leave Them
Effective content marketing strategy should contain four types of content: attraction, authority, affinity, and action. Over time, these four types …
The Visual Appeal of Infographics
Travel 10 years back in time and you’ll find that most people don’t know about infographics. Fast forward to now …
Why a Content Marketing Plan is More Important Than Ever in 2019
The overarching goal of making great content is to bring in new leads and convert them into customers. A content …
Writing Website Copy: Five Ways to Write Engaging Copy That Drives Conversions
High quality, engaging website copy has the potential to drive conversions, boosting sales and revenue. Conversely, poorly written website copy …
10 Ways to Create Content That Will Engage with Your Readers
The internet is a vast landscape that grows bigger every day. According to MarketingProfs.com, an astounding two million blog posts are …
How to Write a Marketing Script
With the increased prevalence of YouTube and online videos, more businesses are faced with the challenge of writing an engaging …
The Benefits of Written Content Over Video and Audio Content
It’s undeniable that people love to watch videos online and listen to audio content, such as podcasts. Recognizing the popularity …
The Psychology of Color in Content Marketing
Humans have always been visual creatures. Since the beginning of humankind, visual forms were used to record history and share …