What Does A Content Strategist Do?
A growing number of companies have come to realize the importance of hiring a content strategist. The exact responsibilities and …
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10 Ways to Fail at Content Marketing in 2019
Content marketing practices and strategies have been around for decades, but not necessarily in the way that we understand them …
The Benefits of Outsourcing Your Content Marketing
If you’re reading this article you’ve likely already heard the phrase “content is king” and thus have incorporated content into …
Be the Best Content Creator
Becoming known as “the best content creator around” requires more than baseline knowledge of a given topic. Part of building …
Should Your Company Publish an Amazon e-Book?
Publishing an e-Book on Amazon can be a beneficial marketing strategy. This is particularly true for companies that want to …
How to Get Others to Trust Your Brand
Success in business means you have to get others to trust you and your brand. When people meet you or …
5 Marketing Tips for Home Service Professionals
For many home service professionals, customers call only when they need services. This means that customers may not call until …
10 Questions to Answer Before Embarking on a Freelance Writing Career
Are you interested in starting a career as a freelance writer? Are you ready to hit the ground running, but …
How Often Should Businesses Update Their Website Content?
It is common for businesses to create a website and keep it up for years without updating it. The design …
3 Steps to Improve Lead Generation
People often ask me the best ways to improve lead generation, and regardless of their industry, I find myself repeating …
Write For Your Audience: How to Tailor Your Content to Reader Profiles
Before you add any content to your website, it makes sense to know your audience. What are your readers’ goals, …
2019 Writer Conference Roundup
Many writers think of their craft as a lonely one: plenty of long days and late nights with only a …