How to Avoid Publishing Spammy Content

Google has been hot on the trail of people trying to publish low quality articles online. They know these people are just trying to get their site ranked on search engine results pages. Some people though end up publishing spammy content without even meaning to because they don’t realize they are overusing keywords. Knowing when you’re using them too much will help you avoid being punished by Google for spammy content.

Let’s say you have a keyword phrase such as, “weight loss tricks for new mothers.” You write an article and you used the keyword in the title, first paragraph, and in a header. You may have sprinkled in some alternative wording for the phrase such as “weight loss tips for mother” or “weight loss strategies for moms.”

The article’s length is 300 words. This is an example of spammy content. You have the keyword used too many times for the length of the article. If the article was 1000 words, using these keyword phrases may not be a problem. However, when you only have 300 words, you need to use that limited amount of words to explain the topic.

Does that mean you should only publish long pieces of content? No, it doesn’t. You can publish short blog posts on your website and get the quality Google wants. You have to make sure you only use the keyword phrase sparingly though. For 300 words, you should only use the phrase about two times. The rest of the content has to answer the readers’ questions.

Using keyword phrases a certain number of times isn’t a rule. Google actually doesn’t want you to spend so much time trying to find keywords. They want you to write articles that have to do with your niche, and then they will do the work of deciphering where it should be ranked on search engine results pages. It’s hard to let go, which is why people still research keyword phrases and use them naturally in their content. There’s nothing necessarily wrong with that, as long as you make sure the articles you publish are high quality ones.

Avoiding a Spammy Website

Spammy content is low quality because it doesn’t provide the reader any value. It simply throws keyword phrases at the person. Spammy websites have the same qualities. These websites have content published repeatedly with the same keyword phrases. If it’s a LED bulb site, it may have 50 articles about how much money LED bulbs save people. You only need one article that lists how much money people save using LED bulbs. What the site needs is a variety of content that covers many different topics having to do with LED bulbs.

Think about your website. Do you have high quality content on it that doesn’t overuse the keywords you’re trying to rank for on search engines? If not, you may want to hire Content Writers. We have a team of writers who know how to optimize content in a way that is effective for ranking, but isn’t spammy. Contact us today for more information on how you can order our premium content.

Image courtesy of Stuart Miles from

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