shutterstock 672069292

What Are Important Research Skills for Top Notch Articles?

How many times have your read an article only to walk away thinking it didn’t give you any more information than you already knew?

How many times have you read an article that didn’t convince you enough to stick around the website it was on to read more?

Man, Reading, Touchscreen, Blog, Digital, Tablet

The Internet is full of articles written by people who think they are sharing good information with you. These authors believe writing thoughts on a blog will help you make a decision. It’s not that easy though.

Top notch articles have statistics, facts, and expert testimony that make you believe what you’re reading is true.

For example, which one of these statements seems more convincing?

  • If you exercise regularly, you will protect yourself from many life threatening health conditions.
  • Exercising keeps “bad” cholesterol down, also referred to as triglycerides, and increases “good” cholesterol or high-density lipoprotein, according to MayoClinic. This helps prevent high cholesterol and heart disease.

It’s likely you find the second statement convincing because it references a reliable source – MayoClinic.

How to Find Reputable Sources Online

It’s quite easy to find good sources of information online. It’s also quite easy to find very bad ones. Knowing the difference between them will ensure you choose the right ones to use on your website.

Webdesign, Design, Web, Website, Template, Layout

Website URL Extensions

There are a few extensions you should pay particular attention to when researching articles. They are .edu and .gov. The first one (.edu) is for education sites. Universities, colleges, and other educational institutions often own these. The second one is for government websites. Local, state, and federal governments usually own them. Since they are owned by reputable organizations, they are safe to use for research. You know the information presented on those sites is accurate.

There are two other extensions you can use, but you’ll have to look into the source. They are .com and .org. There are millions of .com websites, and just about anyone can create one. There are some really great ones that are .coms such as When you decide to use a .com website for research, always look to see who is writing the articles and where the information is coming from.

The other extension, .org, is one that many people can create, but it’s mostly for organizations. Depending on the organization, you can use the information on the site knowing that it is correct. Again, check to see where the information is coming from before you use it.

Books, Door, Entrance, Culture, Library, Knowledge

How to Use the Sources in an Article

As you write articles, use the statistics, facts, and expert testimony to back up anything you’re claiming. So if you are trying to say your product will help people look younger, discuss one of the ingredients and then attribute that ingredient to a study that found that it does help people reduce the appearance of fine lines and wrinkles. The study will back up what you are saying about your product.

When you use quotes, facts, statistics, etc., always hyperlink to where you retrieved the information. This will increase the authority of your website for search engines, and show your readers that you’re not just making up information to prove your point.

Do You Need Help?

It can be difficult and time consuming to find the research you need to write an authoritative article for your website. That is why we have the best research writers in the industry as part of our team.

You can order a number of articles, and when you receive them, you’ll see how convincing they are to readers. Our writers back up all of the claims you want to make about your products or services with powerful data that will make skeptical consumers believers about the effectiveness of what you sell.

Click here for more information on how we can help you cultivate content for your website that will deliver results.

Catch up on the rest of your content marketing news and strategy

Pin It on Pinterest

Share This