trader joes

The Branding Language of Trader Joe’s

Trader Joe’s is a popular, privately owned grocery store chain with a cult-like following of customers who are more than willing to drive out of their way to frequent the store. Trader Joe’s doesn’t participate in some of the traditional advertising campaigns that other grocery stores use. Instead, the company has developed a unique branding …


Learning the Difference Between B2B and B2C from Lenovo’s Written Copy

As a major electronic and personal computing company, Lenovo sells products to target business users and consumers directly. To be successful, Lenovo runs different marketing campaigns that attract these unique groups. Business owners and writers can learn a lot about tailoring written copy to business to business (B2B) or business to consumer (B2C) groups by …

content marketing strategies

5 Healthcare Brands Killing It with Effective Content Marketing Strategies

Surveys of healthcare professionals suggest medical practitioners are embracing technology by doing things like regularly using mobile devices within their practices. Unfortunately, this willingness to adapt to preferred methods of engagement doesn’t always extend to effective content marketing strategies. Cost is often cited as one of the reasons why some healthcare brands are reluctant to …


Marketing Takeaways from Disney Movies

Collectively, Disney movies have hauled in nearly $40 billion at the box office in the United States alone since the release of “Snow White” in 1937, and this doesn’t even include DVD sales and related promotional products. Of course, anybody who has children, or has fond memories of Disney movies seen during childhood, knows firsthand …

Starbucks content marketing

Uncovering the Content Marketing of Starbucks

Starbucks is one of the most recognizable American brands with locations around the world. It has redefined the coffee shop space with its unique yet streamlined offerings. Despite remaining an industry leader, Starbucks invests heavily in its own marketing strategies to attract and retain customers through email marketing campaigns, social media ads, and content on …


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