sustainable business practices

Brands Doing Green Marketing Right

More than a century ago, Ralph Waldo Emerson stressed the need to protect the world around us. In today’s digital world, the importance of doing good things for the planet is still front-and-center, especially for businesses looking to tap into growing consumer awareness that extends beyond just finding a good deal. In fact, it’s now …

balanced voice

Creating a Brand Voice that Balances Sales and Customer Relationships

Today’s customers are bombarded with spam emails, robocalls, and social media ads that target them based on websites they visit. It has created an environment where customers don’t want to be sold to. They would rather purchase from brands that they love. This makes it imperative that your company cultivate a brand voice that builds long-lasting customer …

tiki

The Genius Writing Tactic TIKI Used

On August 11th, 2017, white supremacists carried TIKI Brand torches at a rally in Charlottesville, Virginia. This put the TIKI Brand company in a strange position. The company had nothing to do with the choice for these individuals to use TIKI’s products in a violent rally where white supremacists touted the Nazi slogan, “Blood and …

social media customer complaints

Handling the Haters: Embracing Social Media Customer Complaints

Customer dissatisfaction is an eternal issue for brands. One big difference between today’s unhappy customer and yesteryear’s is the advent of social media. Social media gives customers the ability to voice their dissatisfaction publicly and globally. So while social media exposure and praise have the ability to help brands soar to great heights, social media …

trader joes

The Branding Language of Trader Joe’s

Trader Joe’s is a popular, privately owned grocery store chain with a cult-like following of customers who are more than willing to drive out of their way to frequent the store. Trader Joe’s doesn’t participate in some of the traditional advertising campaigns that other grocery stores use. Instead, the company has developed a unique branding …

lenovo

Learning the Difference Between B2B and B2C from Lenovo’s Written Copy

As a major electronic and personal computing company, Lenovo sells products to target business users and consumers directly. To be successful, Lenovo runs different marketing campaigns that attract these unique groups. Business owners and writers can learn a lot about tailoring written copy to business to business (B2B) or business to consumer (B2C) groups by …

content marketing strategies

5 Healthcare Brands Killing It with Effective Content Marketing Strategies

Surveys of healthcare professionals suggest medical practitioners are embracing technology by doing things like regularly using mobile devices within their practices. Unfortunately, this willingness to adapt to preferred methods of engagement doesn’t always extend to effective content marketing strategies. Cost is often cited as one of the reasons why some healthcare brands are reluctant to …

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