How to Get Others to Trust Your Brand
Success in business means you have to get others to trust you and your brand. When people meet you or …
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Use Storytelling to Create a Brand They Can’t Live Without
Whether huddled around a campfire, listening to ghost stories that chill us, or drifting off to sleep while imagining the …
5 Lessons Marketers Can Learn from Rihanna’s Fenty Beauty
Launched in early September, Rihanna’s Fenty Beauty makeup line is easily one of the highlights of 2017. In fact, the …
How Dove Uses Storytelling to Relate to Customers and Push Product
Stories matter. They’re far easier to remember than data. They provide a sense of meaning and allow us to understand …
Uncovering the Content Marketing of Starbucks
Starbucks is one of the most recognizable American brands with locations around the world. It has redefined the coffee shop …
Patagonia: Tried and True, How Patagonia Championed Content Marketing
Patagonia is a leading outdoor clothing company in the United States that is focused on creating sustainable clothing. Additionally, the …