Content Analytics Tools: How to Measure the Power of Your Content
“Measurement began our might,” wrote William Butler Yeats. At least when it comes to content analytics, he was right. No …
Author: Ellen F.
Ellen F.
5 articles
Ellen F. has eight years of experience writing and editing B2B and B2C content for a range of industries, including medicine, education, digital marketing, law, sports/outdoors, and management consulting. She has a particular knack for captivating SMB business owners with B2B content and marketing copy.
5 articles published by Ellen F.
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Anatomy of a Powerful Content Strategy
Not so long ago, you could post two 400-word articles per week and be a leader in content strategy. Those …
How (and Why) to Write a Unique Selling Proposition
“Competition is for losers,” says billionaire investor Peter Thiel. Thiel is pointing out one of the world’s most common business mistakes: …
The Quick ’n’ Dirty Guide to Great Word Choice
Do you wish your words commanded more attention? Are you concerned that your words aren’t understood the way you intend? …
Flesch Reading Ease: What It Is and Why it Matters
When people come to me for writing help, “stuffiness” is one of the most common complaints. “My writing sounds boring,” …