{"id":9571,"date":"2022-02-09T09:00:00","date_gmt":"2022-02-09T14:00:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=9571"},"modified":"2024-04-24T19:26:53","modified_gmt":"2024-04-24T23:26:53","slug":"what-is-user-intent-and-how-to-use-it-in-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/what-is-user-intent-and-how-to-use-it-in-your-seo-strategy\/","title":{"rendered":"What is User Intent and How to Use it In Your SEO Strategy"},"content":{"rendered":"\n

You\u2019ve conquered keywords. You know the right percentage to use to not overstuff your content. You know how to write an SEO-friendly blog post<\/u><\/a>.

And just when you thought you had it all figured out, here comes user intent.<\/p>\n\n\n\n

User intent takes your SEO strategy to a whole new level. It\u2019s not just about the most searched keywords. It incorporates the mindset of the target customer<\/u><\/a> and exactly what their intent is when they\u2019re doing an online search.<\/p>\n\n\n\n

Let’s take a look at what user intent is, the different types of user intent, how to determine what your audience is looking for, and how to incorporate intent in your SEO strategy.<\/p>\n\n\n\n

What is User Intent in SEO?<\/strong><\/h2>\n\n\n\n

User intent is the intent or the goal someone has when they\u2019re searching for something online. It\u2019s the WHY<\/strong> behind the WHAT<\/strong> they\u2019re searching for.<\/p>\n\n\n\n

Why is this important for your business to know? Because knowing their goal<\/u><\/a> and what they\u2019re after will help you understand how to use your keywords and ensure that your content matches their queries.<\/p>\n\n\n\n

Have you ever searched for something online, found something that looked promising but after clicking on it decided that it didn\u2019t really help at all?

Well, if the business had looked more at user intent, there\u2019s a greater chance that the content you found would have provided the answers you were seeking. User intent is about taking into account what the user\u2019s end goal is and satisfying it.<\/p>\n\n\n\n

Types of User Intent<\/strong><\/h2>\n\n\n\n

There are 5 different types of user intent that are important for your business to pay attention to:<\/p>\n\n\n

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\"Types<\/figure>\n<\/div>\n\n\n
    \n
  1. Informational user intent<\/strong>: This is all about what information people are looking for. It helps create things like articles, blog posts<\/u><\/a>, and even frequently asked questions on a website. It\u2019s knowing what your intended audience is looking for and then giving the info to them.<\/li>\n\n\n\n
  2. Transactional intent<\/strong>: This type of search is conducted when a person is ready to buy something. It\u2019s the terms plugged into the search bar to find where they can buy it, and whether online or in-store.<\/li>\n\n\n\n
  3. Navigational intent<\/strong>: This comprises mostly brand names. It\u2019s when people are looking to find the website of a particular brand or a specific product.<\/li>\n\n\n\n
  4. Local intent<\/strong><\/u><\/a>: This type of search is for the user who is trying to find out where to locate something. It most often includes the name of a town, city, or state. It also may include the words \u201cnear me,\u201d if they\u2019re trying to find something in their geographical location.<\/li>\n\n\n\n
  5. Comparative intent<\/strong>: These searches include multiple items, products, or brands. The user\u2019s goal is to compare and determine which one is better.<\/li>\n<\/ol>\n\n\n\n

    How to Know if Your Content Assists User Intent<\/strong><\/h2>\n\n\n\n

    With countless people coming to your website, how can you be sure your content is giving them what they want? Luckily, there\u2019s an easy way to determine what your audience wants and needs, and if your content matches that.<\/p>\n\n\n\n

    Head over to\u00a0Google Analytics\u00a0and look at your most popular keywords and also find out which pages your audience visits the most by them. Do the keywords match the intent?<\/p>\n\n\n\n

    For example, if people are searching for how to buy something but they aren’t being taken to a product, there’s a disconnect. And vice versa. If they’re looking for information but are going straight to a checkout page, you’re missing the chance to give people the essential information they need to decide to buy.<\/p>\n\n\n\n

    How to Incorporate User Intent in Your SEO Strategy<\/strong><\/h2>\n\n\n\n

    Now that you understand what user intent is and why it’s essential, it’s time to apply it in your SEO strategy.<\/p>\n\n\n\n

    Before doing keyword research, start by mapping out your customer journey.<\/p>\n\n\n\n