{"id":9096,"date":"2021-10-06T09:30:00","date_gmt":"2021-10-06T13:30:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=9096"},"modified":"2021-12-05T07:20:34","modified_gmt":"2021-12-05T12:20:34","slug":"the-power-of-storytelling-in-content-marketing","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/the-power-of-storytelling-in-content-marketing\/","title":{"rendered":"The Power Of Storytelling In Content Marketing"},"content":{"rendered":"\n

When you set out to sell a product or otherwise persuade someone to do something, your brain probably immediately turns to facts and figures. After all, once people hear that your new product is less expensive\u00a0and\u00a0more effective than your leading competitor, why wouldn\u2019t they buy it?<\/p>\n\n\n\n

The problem is, research shows that facts and figures alone aren\u2019t persuasive. What makes people more likely to take action? Emotion. And what evokes emotion? Story.<\/p>\n\n\n\n

\u201cIf I ask you to think about something, you can decide not to,\u201d writes story coach Lisa Cron in her book Wired for Story<\/u><\/em><\/a>. \u201cBut if I make you feel something? Now I have your attention.\u201d<\/p>\n\n\n\n

Humans have been telling stories for as long as we\u2019ve had a language to tell them in. Our ancestors knew that stories were a powerful way to relay important information to their audience. When the brain processes information, it translates it into a narrative. We think in stories, remember stories, and turn our experiences into stories.<\/p>\n\n\n\n

\"ContentWriters<\/figure><\/div>\n\n\n\n

What is storytelling content?<\/strong><\/h2>\n\n\n\n

Storytelling is simply the art of using \u201can account of imaginary or real people and events told for entertainment<\/u><\/a>\u201d to share a message. In content marketing, storytelling is the process of using narrative to connect with your audience.<\/p>\n\n\n\n

A good story provides useful information in the form of a narrative, is emotional and engaging, and conveys a message that is important to your customers. A good story also inspires or motivates the reader to take action.<\/p>\n\n\n\n

Storytelling is both an art and a science. It requires creativity and vision. It takes time and practice to identify the proper message for a good storytelling campaign and to execute it in a way that elicits the desired emotional response. It isn\u2019t something you can master in one sitting.<\/p>\n\n\n\n

The power of storytelling is also supported by research. Studies show that a good story can increase the brain\u2019s levels of oxytocin<\/u><\/a> — a neurotransmitter that helps motivate positive reciprocal behavior. Oxytocin can elicit empathy and cooperation, which may inspire someone to perform a beneficial action. Our brains are wired to respond to stories.<\/p>\n\n\n\n

How effective is storytelling in marketing?<\/strong><\/h2>\n\n\n\n

Stories don\u2019t just evoke emotion, they\u2019re also more memorable. Stanford Marketing Professor Jennifer Aaker reports that “Stories are remembered up to 22 times more than facts alone<\/u><\/a>.”<\/p>\n\n\n\n

Today\u2019s consumers are adept at filtering out traditional advertising strategies. But, they will still become invested in a story. Effective storytelling can boost a company\u2019s conversion rate by 30 percent, reports Search Engine Watch<\/u><\/a>.<\/p>\n\n\n\n

Still, many organizations have yet to embrace storytelling as a marketing strategy. If you haven\u2019t incorporated storytelling into your company\u2019s content marketing, you\u2019re missing out on a powerful tool that can help you build relationships and increase your conversion rate.<\/p>\n\n\n\n

Benefits of storytelling in marketing<\/strong><\/h2>\n\n\n\n

When done well, storytelling can:<\/p>\n\n\n\n