{"id":9078,"date":"2021-09-15T09:30:00","date_gmt":"2021-09-15T13:30:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=9078"},"modified":"2024-04-24T19:21:08","modified_gmt":"2024-04-24T23:21:08","slug":"how-to-determine-your-target-audience","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-to-determine-your-target-audience\/","title":{"rendered":"How To Determine Your Target Audience"},"content":{"rendered":"\n

We\u2019ve all received a piece of junk mail before. This letter or flyer has nothing to do with your interests, lifestyle, or career path. Instead, you received it solely because you lived in a certain zip code.<\/p>\n\n\n\n

So, you toss the mail and move on with your day.<\/p>\n\n\n\n

If you don\u2019t know who your target audience is, that\u2019s exactly what people will do with your content and campaigns.<\/p>\n\n\n\n

Rather than wasting valuable time and resources by shouting to the masses<\/u><\/a>, focus your efforts on attracting the attention of a specific audience.<\/p>\n\n\n\n

Identifying the right target audience is the key to long-term success for all aspects of a marketing and\u00a0brand strategy. Otherwise, you\u2019ll fall into the trap of creating vague content\u2014all in an attempt to captivate an audience that\u2019s just not that into you!<\/p>\n\n\n\n

Target Market vs. Target Audience: What\u2019s the Difference?<\/strong><\/h2>\n\n\n\n

Those in the marketing and advertising industry have heard the terms \u201ctarget market\u201d and \u201ctarget audience\u201d tossed around interchangeably. In reality, these two phrases refer to different groups.<\/p>\n\n\n\n

A target market<\/strong> is the group of consumers you plan to sell your products\/services to.<\/p>\n\n\n\n

A target audience<\/strong> is a subset of this market, or the group being served specific promotions and campaigns.<\/p>\n\n\n\n

Let\u2019s look at a clothing line as an example. The clothing brand\u2019s target market may be young adults interested in business casual attire for the office. However, the brand\u2019s target audience for a particular campaign may be women ages 25+ located in Nashville, TN searching for office attire online.<\/p>\n\n\n\n

This is why it\u2019s critical to define both your target market and your target audience.<\/em><\/p>\n\n\n\n

Research from Hubspot<\/u><\/a> has found that marketers create content for multiple audience segments at a time, with three segments being the most common.<\/p>\n\n\n\n

\"Target<\/figure>\n\n\n\n

6 Ways to Find Your Target Audience<\/strong><\/h2>\n\n\n\n

As a business, you should already have an understanding of your target market. These are the individuals most likely to buy your products and services based on their interests, demographic information, and lifestyles.<\/p>\n\n\n\n

However, understanding which audiences within the market to target can be a little trickier to determine.<\/p>\n\n\n\n

Use these quick steps for identifying your ideal target audience.<\/p>\n\n\n\n

1. Think About Your Marketing Goals<\/strong><\/h3>\n\n\n\n

Why are you searching for an audience to target? For most marketers, it\u2019s because they\u2019re running a new campaign or launching a new company initiative.<\/p>\n\n\n\n

These campaigns and initiatives have specific goals attached to them, from increased social media followers to a specific number of units sold.<\/p>\n\n\n\n

Before going down the audience research rabbit hole, look at your specific goals. These objectives will help you determine the audience that\u2019ll help you reach them.<\/p>\n\n\n\n

2. Look at Existing Customers<\/strong><\/h3>\n\n\n\n

The best way to define a target audience is to look at your existing customers.<\/p>\n\n\n\n

*If you\u2019re a new company, skip to the next step!<\/em><\/p>\n\n\n\n

While reviewing their information, ask yourself:<\/p>\n\n\n\n