{"id":8556,"date":"2020-10-21T09:00:00","date_gmt":"2020-10-21T13:00:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=8556"},"modified":"2023-10-23T10:59:52","modified_gmt":"2023-10-23T14:59:52","slug":"9-signs-that-its-time-to-outsource-your-blog-content","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/9-signs-that-its-time-to-outsource-your-blog-content\/","title":{"rendered":"9 Signs That It&#8217;s Time To Outsource Your Blog Content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Writing blog content is hard work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s blog content requires strategy, research, marketing tactics, in-depth analytics, and promotion for a good reason. Blogging has never been&nbsp;<a href=\"https:\/\/quoracreative.com\/article\/blogging-statistics-and-trends\">more competitive than it is now<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are currently more than&nbsp;<a href=\"https:\/\/growthbadger.com\/blog-stats\/\">600 million active blogs online in 2020<\/a>. With everyone vying for a piece of the blogging pie,&nbsp;<a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\">86% of marketers<\/a>&nbsp;report using blog posts as part of their content marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But does all this blog content work need to be done in-house?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are nine vital signs that it\u2019s time to outsource your blog content efforts, especially if you want to drive significant results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Writing Isn\u2019t Your Strongest Skill<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Great blog content requires great writing skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some marketers aren\u2019t the best writers, but we can\u2019t all be fantastic at everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of us are analytics aficionados while others are social media geniuses. We all have a set of marketing skills to bring to the table. If writing isn\u2019t your strong suit, it\u2019s best to outsource it to someone who rocks at it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blog content needs to accomplish a myriad of goals, from lead conversions to information sharing. If the content isn\u2019t written in a way that resonates with readers and convinces them to take the desired action, your results will suffer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/contentwriters.com\/\">Outsource your content writing<\/a>&nbsp;needs to professional writers who know how to accomplish your goals and are proficient in writing in a way that truly connects with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Your Team Lacks the Necessary Blogging Skills<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">DemandMetric<\/a>&nbsp;reported that companies with blogs produce an average of 67% more leads monthly than companies that don&#8217;t blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But lead generation success doesn\u2019t magically happen once you press \u201cpublish.\u201d It\u2019s the result of a culmination of marketing tactics including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Search engine optimization<\/li><li>Social media distribution<\/li><li>Email marketing<\/li><li>Pay-per-click advertising<\/li><li>Content marketing<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you are reading this list and realizing that your marketing team lacks some or all of these skills, on top of writing prowess, it\u2019s a good time to find an external blogging partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This professional or team of&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/how-blogging-improves-seo\/\">blogging experts<\/a>&nbsp;will work with you to develop a blog strategy that actively works to reach your marketing goals, while also working around the skills your team does possess.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2312\" height=\"1520\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/12\/Do-people-still-read-blogs-ContentWriters-1.png\" alt=\"Do people still read blogs?\n\nMore than three-fourths (77%) of online users read blogs.\n\nMore than 68% of users believe blogs add credibility to a site.\n\nContentWriters\" class=\"wp-image-7466\"\/><figcaption>Read more: <a href=\"https:\/\/contentwriters.com\/blog\/how-blogging-will-change-in-2020\/\">How Blogging Will Change in 2020<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. You\u2019re Drowning in Content Marketing Work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers are responsible for not only creating the content but distributing it, promoting it, and making sure it achieves company goals. Within each of those larger tasks are numerous, seemingly never-ending subtasks like editing, optimizing, and scheduling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re overwhelmed with your current&nbsp;<a href=\"https:\/\/contentmarketinginstitute.com\/2019\/01\/best-content-marketing-examples\/\">content marketing<\/a>&nbsp;workload, it\u2019s time to outsource your content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. You Don\u2019t Have Time to Write<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to&nbsp;<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media\u2019s 2020 Blogging Survey<\/a>, one in five writers spends 6+ hours writing each article. Considering the typical workday is around 8 hours, we\u2019d go out on a limb to say that unless you are a writer for a living, you don\u2019t have 6+ hours to spend on a blog post each day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same survey reported that in 2020, writers spend an average of 3 hours and 55 minutes to write a blog post. With all of the other content marketing tasks we\u2019ve mentioned, even four hours out of a workday is a large chunk to spend on a single task.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot states that companies that&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-frequency-benchmarks\">publish 16 or more blog posts in a month<\/a>&nbsp;generate 4.5 times more leads than those that publish 4 posts (or less). But not many people have time to write 16 blog posts a month ranging from 1,000-2,000 words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than frantically typing out a blog post for the sake of getting something published under a time crunch, trust a designated, outsourced content writer to get the job done! Their job is to focus on creating top-notch content for their clients day-in and day-out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Your Blog Content Isn\u2019t Generating Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lackluster content won\u2019t drive the results you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re trying to create content for the top of your inbound marketing funnel strategy or write blog posts to promote a new service, your blog content must serve a purpose and execute on that goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orbit Media also reported that 47% of bloggers say it&#8217;s increasingly difficult to attract readers through their content. And, OptInMonster found that 60% of&nbsp;<a href=\"https:\/\/optinmonster.com\/blogging-statistics\/\">B2B marketers<\/a>&nbsp;struggle with creating engaging content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers with average blogging skills find it challenging to generate real results through their blog content. They need that time to focus on other marketing tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outsourcing your blog content writing tasks to experts who know how to perfectly craft content that accomplishes a goal will be one of the best decisions your team has ever made. Content writers know how to tailor their words to resonate with an audience and encourage them to take the desired action.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"778\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/12\/BEST-BLOG-ELEMENTS-IN-2020-2.png\" alt=\"BEST BLOG ELEMENTS IN 2020 \n\nThe blogging process won't experience a complete makeover, but there are distinct elements of blog writing that you'll want to incorporate in your 2020 content.\n\nWith more than 31.7 million bloggers in the US, understanding the factors that make your content stand out to Google and your audience will make your writing more valuable.\n\n- Authenticity and engagement\n- Quality influencer interaction\n- Posting consistently \n- Keywords placed naturally\n- Understanding the audience' sintent\" class=\"wp-image-7507\"\/><figcaption>Learn more: <a href=\"https:\/\/contentwriters.com\/blog\/social-media-posts-vs-blog-posts-which-is-better-for-you\/\">Social Media Posts vs. Blog Posts: Which is Better for You?<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. The Company Blog Isn\u2019t a Priority<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When your company blog is low on the priority list, the respective results are going to be less than desirable. Your team isn\u2019t going to put effort into writing content for a blog that isn\u2019t a top concern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, put the responsibility of creating content on the shoulders of someone who does it for a living! They\u2019ll create the expert content and your team can take charge of implementing the content into the overall marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, your blog should still be a large priority for your marketing team. Consider that&nbsp;<a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">60% of people<\/a>&nbsp;cite purchasing a product after originally reading a blog post about it. Furthermore,&nbsp;<a href=\"https:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\">content marketing produces three times more leads than paid search<\/a>. A fully optimized company blog with expertly written content is a major asset to any organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Hubspot,&nbsp;<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">55% of marketers<\/a>&nbsp;state that blog content creation is their primary inbound marketing priority. But not all marketers have the ability or time to write it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Blogging Is Becoming Increasingly Frustrating<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">See if this scenario sounds familiar:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve put a significant amount of time and energy into creating a blog post and you\u2019ve finally published it online. You sit back and wait for the results to roll in\u2026 except they never do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You research a few new tips and tactics to try, implement them, and once again wait for the results to magically appear. Again, they never do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You head back to the drawing board to try again\u2026 and again\u2026 and again. No matter what you do, you\u2019re frustrated with your writing, your blogging techniques, and your&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/brand-building-blogging-strategy\/\">blog strategy.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This frustration is a clear sign that it\u2019s time to outsource your blog content. By eliminating one piece of the puzzle from your daily task load, you have more time and energy to focus on the others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of worrying about creating the actual content, you can look into why your content isn\u2019t ranking or how to better distribute the blog posts once published.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Your Motivation to Write is Long Gone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re fed up with the lack of results or&nbsp;<a href=\"https:\/\/goinswriter.com\/how-to-overcome-writers-block\/\">writer\u2019s block<\/a>&nbsp;has hit you hard, it\u2019s practically impossible to randomly summon the motivation to write.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is unless you\u2019re a seasoned blog writing veteran. Even when writer\u2019s block comes barreling down, content writers know tactics to leverage and get out of their slump and create results-driven blog content for their clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you begin to regain your motivation to write or work on blogging related tasks, you can supplement the content writer\u2019s blog posts with your own and develop an even larger collection of content to leverage!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/02\/writing-graphic-2-540x405.png\" alt=\"ContentWriters Writing Graphic\" class=\"wp-image-7772\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">9. You Have the Budget to Hire a Freelance Writer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have funds in your&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-manage-marketing-budget-free-budget-templates\">marketing budget<\/a>&nbsp;that aren\u2019t allocated to pay-per-click ads or social media promotions? If so, dedicate that part of the budget to outsourcing a blog writer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content creation isn\u2019t a cheap resource for many reasons but it also won\u2019t break the bank. It takes time and energy to write undeniably captivating and effective blog posts for a company blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2017, HubSpot found that companies spend approximately 46% of their budget on content creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve got even a small bit of your marketing budget to spare, invest in your blog content. Find an external content writer that can adapt to your brand\u2019s voice, achieve your blogging goals, and help grow your company blog. This writer will quickly become one of your company\u2019s greatest marketing assets!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outsource Your Blog Content Today<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When your company\u2019s blog is failing to generate real results or connect with readers and is becoming cumbersome for your staff, it\u2019s time to outsource your blog content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expert content writers can meet and exceed your blogging expectations- every time. Try it out today and see how outsourcing content benefits your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing blog content is hard work. Today\u2019s blog content requires strategy, research, marketing tactics, in-depth analytics, and promotion for a &#8230;<\/p>\n","protected":false},"author":8,"featured_media":8586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Signs That It&#039;s Time To Outsource Your Blog Content<\/title>\n<meta name=\"description\" content=\"If you find yourself exhibiting these nine critical signs, it\u2019s time to outsource your blog content to an experienced writer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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