{"id":8391,"date":"2020-08-11T09:30:00","date_gmt":"2020-08-11T13:30:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=8391"},"modified":"2023-10-23T11:00:05","modified_gmt":"2023-10-23T15:00:05","slug":"lean-on-sales-to-create-fresh-blog-posts","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/lean-on-sales-to-create-fresh-blog-posts\/","title":{"rendered":"Lean on Sales to Create Fresh Blog Posts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you responsible for creating fresh blog posts on behalf of your employer or client? Do you often struggle to <a href=\"https:\/\/contentwriters.com\/blog\/blog-post-examples-to-inspire-you-to-write-more\/\">come up with enough ideas for high-quality blog posts<\/a>? Is this hindering your ability to make progress?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There may come a point when you\u2019re at a dead end. You\u2019re ready to write, but unable to come up with any solid ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than hope for the best (or give up entirely), here\u2019s a trick: contact a few co-workers in the sales department to ask for guidance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By leaning on sales professionals, you\u2019ll soon find yourself with more blog post ideas than you can handle \u2013 and that\u2019s a good problem to have. It can be overwhelming at first, but you will have a garden of fresh ideas to choose from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your goal is to make it as simple as possible for your sales team to help you. Tell them what you need and why you\u2019re stuck and provide guidance on where you want to go from there.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/02\/writing-graphic-2.png\" alt=\"ContentWriters Writing Graphic\" class=\"wp-image-7772\" width=\"626\" height=\"417\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Here are five questions you can ask to get things started:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. What features or benefits do prospects and customers talk about the most?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you know what prospects are most interested in, it\u2019s easier to create content that speaks to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, prospects may love the fact that your company provides world-class customer service. That\u2019s&nbsp;something you can play up when creating blog posts. For example, you could begin work on a piece entitled \u201cWhy SaaS Customer Service is Critical to Your Success.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your sales contacts to provide you with a list of five or so benefits and\/or features that prospects always touch on. This should be more than enough for you to formulate a few high-quality blog posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> You can even ask this person to contribute to the piece if they have the bandwidth to do so.&nbsp;Professional level quotes can help take your blog post to the next level.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. What are the primary reasons a prospect chooses another provider?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In a perfect world, every prospect would turn into a customer. However, this isn\u2019t the real world. It\u2019s not possible to convert every lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, if you know why prospects choose another provider, you can create content to help put their mind at ease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no shortage of objections. For example,&nbsp;<a href=\"https:\/\/www.saleshacker.com\/overcome-common-sales-objection\/\">SalesHacker shares<\/a>&nbsp;the most common sales objections. Take a look at this passage regarding a lack of trust:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cBuyers feel uncertain about you, your solution, or your company. In this case, buyers may have a need and want to address it, but they don\u2019t believe that you can achieve or deliver what you say you will.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What can you do about this as a content writer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, you want your content to instill trust in the prospect. There are many ways to do this, such as adding quotes from current customers or linking out to case studies (check out&nbsp;<a href=\"https:\/\/www.opinionstage.com\/blog\/zulily-case-study\/\">this blog post<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get the point. When you know why prospects are going another direction, it\u2019s easier to create content that changes their mind. Your sales department will thank you for this!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"854\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/03\/authenticity-brand-building.png\" alt=\"Authenticity works as a brand-building strategy because it:\n\n1. Builds trust\n2. Positions the company as influential\n3. Differentiates a business from it's competition\n4. Makes a brand relatable\n5. Associates a company with quality\n6. Gives a sense of being reliable and trustworthy\n7. Encourages engagement\n8. Turns audiences into advocates\n\nContentWriters\" class=\"wp-image-7921\"\/><figcaption><a href=\"https:\/\/contentwriters.com\/blog\/why-major-brands-prioritize-authenticity\/\">Why Major Brands Prioritize Authenticity<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. What are some of the most common questions you receive?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since you\u2019re not in on the sales cycle, you may have no clue about the types of questions these people receive almost every day of the week. This information is the key to your blog creation ideas box. You should ask, as the information is invaluable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the many types of questions that a salesperson will hear:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What makes your solution better than the competitors?<\/li><li>Does it really make sense for me to switch from my current provider?<\/li><li>Is there anything you can do to offer me a better price?<\/li><li>What features make your product unique?<\/li><li>What happens if I don\u2019t like the product or service?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s just five questions. There are many others that will come to light.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have a list of these questions, it\u2019s time to brainstorm. For instance, the question of \u201cwhat makes your solution better\u201d is one of the most common. This can lead you to write a blog post such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Why XYZ is a Market Leader<\/em><\/li><li><em>XYZ Outshines the Competition in Recent Study<\/em><\/li><li><em>New Feature: How XXX is Making Life Easier on Our Customers<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can turn any question into a variety of topics. It starts with gathering the necessary information, and from there you simply need to find an angle and start writing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Is there anything I can do to help move prospects through the pipeline?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not only does this help you, but it does the same for the company as a whole. When your <a href=\"https:\/\/contentwriters.com\/blog\/are-blogs-still-necessary-for-businesses-in-2020\/\">content helps move prospects through the sales pipeline<\/a>, it will result in more revenue for the company. Not to mention the fact that it can save the sales team a lot of time and energy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps a large number of prospects are getting caught up after sales talks pricing. In other words, they have concerns about spending so much for the solution offered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could create a blog post that compares your company\u2019s product or service to those of the competitors. Even if it\u2019s not cheaper, it gives you the opportunity to control the narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the approach of \u201cyes, we\u2019re more expensive, but here\u2019s what you get in return.\u201d This is a valuable blog post, along with one that your sales team can use to their advantage. &nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Do prospects ever mention the content on the company blog? What do they say?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re familiar with the benefits of blogging, but your sales department may not know the first thing about it. When a prospect mentions something about the company blog, they more or less skip over it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many benefits of&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/the-benefits-of-business-blogging-ht\">business blogging<\/a>, it would be in your best interest to educate your sales contacts. Tell them why the blog is important to the company, as well as the ways in which it can help them (see #4 above).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If prospects continually make note of specific blog posts, such as those dealing with an important feature, it\u2019s something your audience is interested in. So, it makes sense to revisit these past posts and create more content on the subject in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn\u2019t matter if it\u2019s good or bad, let the sales department know that you want to hear about anything prospects say about your content. It\u2019ll help shape your future strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/08\/Handshake.png\" alt=\"Handshake\" class=\"wp-image-6704\" width=\"900\" height=\"896\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Valuable Partnership<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, it\u2019s your job to create blog content, but that doesn\u2019t mean you should do it alone. Think outside the box. Think about the partnerships you can form, both within and outside of your company These partnerships will help you create higher-quality content that drives traffic and conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can speak with anyone in your company, but few are as valuable as those in the sales department. They spend the most time talking to prospects, so they have a clear idea of what they\u2019re thinking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a valuable partnership that can benefit everyone involved. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, do you see the power of staying in touch with the sales professionals within your company? Can you think of a few people who can answer these questions, among others, to help you create better content?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may be responsible for creating blog content, but it\u2019s not a one-person job. Lean on others, such as sales professionals, to help you formulate better ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you do this, you\u2019ll no longer hurt for fresh topic ideas. You\u2019ll have everything you need to create high-quality content that moves the needle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are your thoughts on this approach? Have you tried it in the past? Will you give it a go in the future?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you responsible for creating fresh blog posts on behalf of your employer or client? Do you often struggle to &#8230;<\/p>\n","protected":false},"author":52,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lean on Sales to Create Fresh Blog Posts | ContentWriters<\/title>\n<meta name=\"description\" content=\"Do you often struggle to come up with enough ideas for high-quality blog posts? Your company&#039;s sales team can help you come up with fresh ideas. 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