{"id":8326,"date":"2020-07-07T09:30:00","date_gmt":"2020-07-07T13:30:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=8326"},"modified":"2023-10-30T14:03:23","modified_gmt":"2023-10-30T18:03:23","slug":"googles-new-may-2020-core-algorithm-update-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/googles-new-may-2020-core-algorithm-update-what-you-need-to-know\/","title":{"rendered":"Google\u2019s New May 2020 Core Algorithm Update: What You Need to Know"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"position:absolute;visibility:collapse;\">\u0411\u044b\u0441\u0442\u0440\u044b\u0435 \u0437\u0430\u0439\u043c\u044b \u043d\u0430 \u043a\u0430\u0440\u0442\u0443 \u0431\u0435\u0437 \u043e\u0442\u043a\u0430\u0437\u0430. \u0413\u0434\u0435 \u043e\u0444\u043e\u0440\u043c\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0431\u0435\u0437 \u043f\u0440\u043e\u0432\u0435\u0440\u043e\u043a? \u0412\u044b\u0431\u043e\u0440 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e <a href=\"http:\/\/mirziamov.ru\">\u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/a> \u043c\u0438\u043a\u0440\u043e\u0437\u0430\u0439\u043c\u0430 \u2013 \u0434\u0435\u043b\u043e \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e\u0435, \u0432\u0435\u0434\u044c \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432. \u041e\u0434\u043d\u043e \u0438\u0437 \u043d\u0438\u0445 \u2013 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432. \u0412 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0445, \u043a\u043e\u0433\u0434\u0430 \u0443\u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u043d\u0443\u0436\u043d\u043e \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u043b\u0443\u0447\u0448\u0438\u0439 \u0432\u044b\u0445\u043e\u0434 \u2014 \u0432\u0437\u044f\u0442\u044c \u0437\u0430\u0439\u043c \u043d\u0430 \u043a\u0430\u0440\u0442\u0443 \u0447\u0435\u0440\u0435\u0437 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u041f\u043e \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0433 \u043e\u043d\u043b\u0430\u0439\u043d \u0437\u0430\u0439\u043c\u044b \u043d\u0430 \u043a\u0430\u0440\u0442\u0443 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u0435\u0437\u0430\u043c\u0435\u043d\u0438\u043c\u044b\u043c\u0438. \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u044c. \u041f\u0435\u0440\u0432\u044b\u0439 \u0437\u0430\u0439\u043c &#8211; 0%*.<\/span>\n<p>Amidst a global pandemic, Google released its latest core algorithm update. For SEO masters, content writers, business owners, and anyone who relies on search, Google core updates are kind of a big deal.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether your site stands to win or lose after any given update depends on several factors, including the quality of your content, your site\u2019s performance, and authoritative backlinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the History of Google Core Algorithm Updates?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Past Google updates, including Panda, the first core algorithm update in 2011, have influenced the way sites are designed and how writers create content. Since the Panda update, Google has rewarded sites that produce high-quality, in-depth content and offer a positive user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Penguin update in 2012 influenced the emergence of high-quality backlinks, penalizing sites that tried to buy or trade links. Google introduced it as an update to the core algorithm in 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other updates changed elements of search engine optimization such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Using semantically related keywords and natural language<\/li><li>Local search&nbsp;<\/li><li>Website security<\/li><li>Mobile optimization<\/li><li>Page-load speed<\/li><li>User intent<\/li><li>Expertise-Authority-Trust<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-A-T Update Corrects for Passed E-A-T Algorithm Changes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The latest update is primarily an Expertise-Authority-Trust update, focusing on:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Writer expertise<\/li><li>Website and brand authority<\/li><li>Trustworthiness of content<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What do Google E-A-T updates mean? Google rewards websites featuring:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content by writers who are experts on their topic, whether that means people like actual doctors, lawyers, or finance experts, or writers who specialize in these fields<\/li><li>Brand authority &#8211; that is, they are a well-known name and have high-quality backlinks<\/li><li>Content readers can trust because it is well-sourced and in-depth<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Websites that publish content written by experts in the field, use statistics and quote peer-reviewed studies, and include links to other high authority websites typically do well when Google\u2019s algorithm focuses heavily on E-A-T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this latest update seeks to give smaller websites, who may not have established as much brand authority merely because of their size, a chance at achieving page one rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During a pandemic and nationwide quarantine that brought many small businesses to their collective knees, the Google May 2020 Core update may have given those same businesses a helping hand with online visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The May 2020 Core update seems to have re-evaluated its definition of \u201cauthority,\u201d by giving smaller sites with less well-known names a higher ranking for publishing high-quality, informative content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"6068\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Demonstrate-EAT-in-your-website.png\" alt=\"How to Demonstrate EAT in your website\n\nDo everything you can to demonstrate E-A-T on your website. This may involve including more thorough author bios, making updates to content, and sharing more information about your company.\n\nAdd author bios\n\nEvery author on your website should have a thorough bio that explains why they are qualified to write about their subject(s). Include any relevant education, awards they have won, professional memberships, or other places they have been featured or mentioned online.\n\nIf your current writers aren't subject matter experts, this may require a shift in how you approach your content development. Recruit and hire authors who are demonstrated experts in their fields. Google your authors to see if they are recognized as experts in their fields. If not, encourage them to take steps to increase their online authority.\n\nBe trustworthy,\n\nIf you operate a YMYL (Your Money Your Life) site, make sure your website is trustworthy. Review your content regularly to make sure that it's accurate and reliable, especially if you're in an industry where content can quickly become outdated.\n\nFor example, if you're publishing medical content, the content may need to be updated periodically to reflect the most current research on the topic. Medical claims should be supported by reliable scientific references. Consider having a medical review conducted by a physician or other medical expert and note this in the article. Add a &quot;last updated&quot; date to all content and establish a regular content review process.\n\nDon't bombard your site with annoying, aggressive ads. This can erode trust.\n\nAdd customer testimonials to your website. Make it part of your standard operating procedure to ask satisfied customers for testimonials so these can be updated often.\n\nBe transparent\n\nMake it clear to users exactly who owns and operates your website, and also who contributes content. Make this information easy to find: include it on the homepage, and add additional information on your About page\n\nClean up thin content:\n\nWhile thin content may not directly relate to E-A-T, if Google sees that most of the content on your site is of little value, it can lower the perceived quality of your site.\n\nConduct a thorough content audit, and expand on or consolidate thin pages to make your content more authoritative.\" class=\"wp-image-7270\"\/><figcaption><a href=\"https:\/\/contentwriters.com\/blog\/top-seo-trends-you-have-to-know-for-2020\/\">Top SEO Trends You Have to Know for 2020<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Did the Google May 2020 Core Update Affect Websites?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some Google core updates can shake up entire industries. Panda turned content writing upside down, by forcing companies to embrace high-quality reported content. Later updates penalized sites that weren\u2019t mobile-friendly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The May 2020 core update wasn\u2019t as earth-shattering as these, but it did significantly shake up page rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO platform RankRanger&nbsp;<a href=\"https:\/\/www.rankranger.com\/blog\/may-2020-core-update\">analyzed the volatility of websites<\/a>&nbsp;across four different industries as a result of the update:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Travel<\/li><li>Retail<\/li><li>Finance<\/li><li>Health<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The top three positions in each of these categories got shaken up considerably, with double-digit changes for all but the travel niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was even more volatility in the top 10 results, with a shake-up of:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>91% for travel sites<\/li><li>88% for retail sites<\/li><li>97% for finance sites<\/li><li>94% for health sites&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With an E-A-T algorithm change, it\u2019s not surprising to see finance and health sites affected heavily. After all, E-A-T was introduced to ensure people are getting relevant, factual, accurate information on topics regarding health and finance. Google calls these sites \u201cYour Money, Your Life\u201d (YMYL) niches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was, however, surprising to see travel and retail sites affected nearly as heavily by an E-A-T update. Another analysis found the most highly affected categories to be a bit different, with travel leading the pack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An SEMRush analysis showed the \u201cmost influenced categories\u201d to be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Travel<\/li><li>Real Estate<\/li><li>Health<\/li><li>Pets &amp; Animals<\/li><li>People &amp; Society<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Of those, only \u201cHealth,\u201d and some real estate sites, fall into a YMYL classification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, changes in travel sites could also be due to a drop in traffic during quarantine. Once people canceled their trips in early April, fewer people may have been visiting travel sites to make plans.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2020 May Core update shows Google\u2019s desire to share real news and reduce the spread of misinformation &#8211; a trend we\u2019ve been seeing across social media platforms, too. Even before the pandemic, Facebook was attempting to reduce the spread of misinformation, and the pandemic has accelerated those efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the May 2020 core update, people can now search the web with greater confidence that the content they click is authoritative, factual, and reliable. In fact, the&nbsp;<a href=\"https:\/\/www.semrush.com\/blog\/google-may-2020-core-update\/\">News niche featured more sites who benefited from the Core update<\/a>&nbsp;than any other niche, followed by Business &amp; Industrial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smaller Sites Win Out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One thing unusual about the May 2020 Core update is that it seemed to favor smaller websites. At a time when small businesses struggled to pay rent and many relied on online sales to keep going, an algorithm update that hurt their SEO efforts could have been devastating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, half of the significant rank changes affected sites with traffic of 1 million monthly visitors or more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since past E-A-T updates favored sites with big names, the latest core update could have been a course correction to uncover valuable content on sites with less authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since Google doesn\u2019t reveal the specifics of its algorithms, it\u2019s hard to guess what changes affected smaller sites in a positive way. But it could have to do with overall traffic, domain age, and quality linkbacks being less of a factor in rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relevancy Counts with New May 2020 Core Update<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The May 2020 Core update also refined the search algorithm to deliver more relevant results to users. That means content writers should place greater emphasis on semantically related keywords and, again, useful content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions You Should Ask About Your Website After the New Google Core Update<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Experts say that it can take months for search results to stabilize after a core update. So it\u2019s important not to panic if your site has seen a drop in traffic or search engine rankings recently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it\u2019s a good time to perform an SEO analysis to see where your website stands, how it compares to competitors, and what you can do to improve your rankings in light of the update.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certain factors, like domain age, you can\u2019t control. But you can control the quality of your content, as well as the technical aspects that help your website run smoothly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After running a competitive analysis, ask yourself these questions about your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Is my site mobile-friendly?<\/li><li>Does my site load quickly?<\/li><li>Is it secure?<\/li><li>Do high-quality websites link to my content?<\/li><li>Do I publish my posts on social media to gain high-quality backlinks and more readers?<\/li><li>Is my content informative?<\/li><li>Do I link to studies and statistics?<\/li><li>Does my content answer the questions readers want to know?<\/li><li>Are my writers experts in their field?<\/li><li>Do I publish quotes from experts?<\/li><li>Do I use semantically related keywords?<\/li><li>Do I take advantage of on-page SEO tactics, like H2 and H3 headers<\/li><li>Do I optimize photos?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While long articles weighed heavily in search results based on past updates, the latest update focuses more on the quality of the content. Does your page answer the questions readers want to know? Does it achieve its purpose and intent?&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"350\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/04\/webpages2.png\" alt=\"Digital Marketing Graphic\" class=\"wp-image-8050\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Good Content Still Wins Out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO experts continue to weigh the effects of the new May 2020 Core update. But there\u2019s one thing they agree upon: Don\u2019t panic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your site took a hit after the latest update, give the SERPs time to sort themselves out. Unlike mobile optimization or page-load speed updates, you probably can\u2019t take definitive action to \u201cfix\u201d the results of this latest update.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s good news because it means you probably aren\u2019t doing anything wrong. High-quality content based on facts and delivered with authority can help your page climb the SERPs, in spite of any setbacks the May 2020 Core update may have caused.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You may also want to review <a href=\"https:\/\/contentwriters.com\/blog\/11-reasons-why-your-content-isnt-ranking\/\">11 Reasons Why Your Content Isn\u2019t Ranking<\/a> to pinpoint problems areas you can fix. It may help to bring in a professional SEO firm and professional content writers who can create content that will help your page rank on Google &#8211; no matter how many times the algorithm changes.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0411\u044b\u0441\u0442\u0440\u044b\u0435 \u0437\u0430\u0439\u043c\u044b \u043d\u0430 \u043a\u0430\u0440\u0442\u0443 \u0431\u0435\u0437 \u043e\u0442\u043a\u0430\u0437\u0430. \u0413\u0434\u0435 \u043e\u0444\u043e\u0440\u043c\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0431\u0435\u0437 \u043f\u0440\u043e\u0432\u0435\u0440\u043e\u043a? \u0412\u044b\u0431\u043e\u0440 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043c\u0438\u043a\u0440\u043e\u0437\u0430\u0439\u043c\u0430 \u2013 \u0434\u0435\u043b\u043e \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e\u0435, \u0432\u0435\u0434\u044c \u0432\u043e &#8230;<\/p>\n","protected":false},"author":63,"featured_media":8348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know About Google&#039;s May 2020 Core Algorithm Update<\/title>\n<meta name=\"description\" content=\"Google released its latest core algorithm update. 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