{"id":7719,"date":"2020-02-24T09:00:00","date_gmt":"2020-02-24T14:00:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=7719"},"modified":"2024-04-24T19:14:53","modified_gmt":"2024-04-24T23:14:53","slug":"considerations-when-using-geographic-keywords-on-website-pages","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/considerations-when-using-geographic-keywords-on-website-pages\/","title":{"rendered":"Considerations When Using Geographic Keywords On Website Pages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Using geographic keywords on your company&#8217;s website pages\nand blog posts can help match your content with the most relevant search\nqueries. Whether you already utilize geographic keywords or plan to do so in\nthe future, adding words for the sake of SEO can be complicated. You want to\nmake sure that you do it correctly. Here are some considerations when using\ngeographic keywords on website pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>What Are Geographic Keywords?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Geographic keywords, sometimes referred to as geo targeting keywords, focus on a location. This can be the location of your business, customers, or delivery area. Some SEO guides even refer to these simply as <a href=\"https:\/\/www.searchenginejournal.com\/rank-higher-local-keywords\/262899\/\">local keywords<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Examples of Geographic Keywords<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It can be difficult to know what a geographic keyword is if you haven\u2019t thought about it before. Here are some examples of <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/07\/11\/15-simple-tips-for-improving-local-seo\/\">geographic keywords<\/a> for various types of businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chinese food delivery in Boynton Beach, Florida<\/li>\n\n\n\n<li>Nail salon in Atlanta, GA<\/li>\n\n\n\n<li>Auto repair Brooklyn<\/li>\n\n\n\n<li>Tax services Huntington Beach<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/02\/Influencer-Marketing-2.png\" alt=\"Influencer Marketing 2\" class=\"wp-image-7755\" style=\"width:746px;height:496px\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a>Benefits of Geographic Keywords<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many reasons to use geographic keywords on your\nbusiness&#8217;s website. While the exact results will depend on your location and\nbusiness sector, it is an inexpensive and helpful strategy to try. Here are\nsome of the benefits of including geographic keywords on website pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Targeted Audience<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Geographic keywords enable businesses to create content for\na more targeted audience. If your business has a physical location for services\nor retail sales, or a specific delivery area, using geographic keywords and\nphrases ensures that you are creating a target audience that could be searching\nfor your services. For example, if you operate an auto repair shop in Roanoke,\nVirginia, it\u2019s a waste of time to create content for people living in Utah.\nThese visitors will not convert into customers for your business. Having\ncontent that ranks well in Utah could negatively impact your conversion rate,\nas these people won&#8217;t be able to continue down the sales funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Easier to Rank<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is easier to achieve higher search engine rankings for geographic keywords and phrases than more generic phrases. There are simply fewer websites that will try to create website content about these geographic phrases. You won\u2019t need to stress about having a more effective and search-friendly ad than millions of other websites for the keywords specific to your business and its location. For most businesses, this is the most important reason to start implementing geographic keywords. Take advantage of any opportunity to easily improve your business\u2019s search engine rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Cheaper for Ads<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cost for PPC ads, such as those you can purchase from\nGoogle Ads, depends on the competition. The more people or businesses that want\nto rank for a specific keyword, the more expensive it is to run a campaign for\nthat keyword. The more narrow you can make the campaign in terms of the\naudience, the better for your bottom line. Since e-commerce businesses target\nlarger areas than a single geographic place, there are fewer people trying to\nrank for your specific city or neighborhood. This is good news for the cost of\nyour ad campaigns.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/Never-Ending-Cycle-of-Growth-1.png\" alt=\"Never Ending Cycle of Growth 1\" class=\"wp-image-7091\" style=\"width:739px;height:490px\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a>Businesses That Benefit\nFrom Geographic Keywords<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses can benefit from using geographic keywords\nwithin an SEO strategy. Some examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto dealerships<\/li>\n\n\n\n<li>Restaurants<\/li>\n\n\n\n<li>Salons<\/li>\n\n\n\n<li>Schools<\/li>\n\n\n\n<li>Financial advisors<\/li>\n\n\n\n<li>Plumbers<\/li>\n\n\n\n<li>Electricians<\/li>\n\n\n\n<li>Contractors<\/li>\n\n\n\n<li>House cleaners<\/li>\n\n\n\n<li>Doctors and specialists<\/li>\n\n\n\n<li>Dentists<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Neighborhood vs. City or Town<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on where your business operates, you may have\nseveral different geographic keywords to target. For instance, the Carrollwood\nneighborhood is located in the city of Tampa. If your business is located in\nCarrollwood, what area should you target?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer depends on where your customers are and how they\nwould find you. For most businesses, it makes sense to create content for both\ngeographies. However, if your business only delivers to residences in a\nspecific neighborhood, there is an argument that can be made about only putting\nneighborhood-specific, geo-targeting keywords on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, companies that employ this strategy use not only\nthe neighborhood or city that their business is located in, but all of the\nneighboring towns. This way, any relevant location-specific search query could\nturn up the company&#8217;s webpage. This strategy is worth implementing slowly to\nsee how it impacts search engine results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another consideration is the competition for search engine rankings. Using the example above, there are hundreds of cleaning companies that service the large city of Tampa. Only a few are local to Carrollwood. Using Carrollwood, the neighborhood, as a search term can help to differentiate your business from the hundreds of competitors who might also be using Tampa, the city, as their geographic target. To see how many websites currently use geographic keywords in your area, try conducting your own search to see what shows up.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/02\/Volume-Metrics-Value-Metrics-Demographic-Metrics-Google-Analytics-SERP-SEO-ContentWriters-1.png\" alt=\"Volume Metrics Value Metrics Demographic Metrics Google Analytics SERP SEO ContentWriters 1\" class=\"wp-image-7788\" style=\"width:760px;height:507px\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a>How Customers Find Your Business<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In one way, geographic keywords capture the realistic search\nterms that customers use to find your business. If customers want to find a\ncompany like yours locally, they will search for geographic phrases relevant to\nyour products or services. For example, if a customer wants to eat Chinese food\nin Tampa, Florida, they may simply search the phrase &#8220;Chinese restaurants\nTampa.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, what customers actually search for may not be\nfull sentence phrases. This can make it more difficult to incorporate such\ngeographic keywords into your website pages and blog posts. By having the\nsearch terms on your website, however, you have a better chance of connecting\nwith customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In less densely populated markets with few competitors, implementing geographic keywords can make a significant difference in the performance of your website on the search engines. Even in markets with many competitors, you can still realize benefits by implementing geographic keywords into at least some of the website pages on your site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/11\/long-form-content-graphic.png\" alt=\"long form content graphic\" class=\"wp-image-7398\" style=\"width:775px;height:516px\"\/><figcaption class=\"wp-element-caption\">\\<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You may be asking yourself, \u201cWhat about national or\ne-commerce brands? Can these types of companies benefit from geographic\nkeywords?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly, using geographic keywords will be less\neffective for national and e-commerce businesses. After all, customers can come\nfrom any physical location in the world. Unless your business targets a specific\ngeographic area, it may not make sense to create SEO content that focuses on\nany one area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there are some instances where an e-commerce\ncompany or national company can target specific geographic areas. If your\ncompany manufactures products in the United States, it can make sense to create\ncontent based on your manufacturing headquarters. This can be an important\ndifferentiator between you and competitors. In addition, you can also create\ngeographic keywords for the places that your company hires employees and\ncontractors from. This can offer some benefits to the searchability and\nrelevance of your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Readability vs. Searchability<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some SEO experts and resources recommend that you utilize certain keywords to enhance search engine rankings at the expense of readability. However, this is generally not a good practice to implement on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because search engines like Google update their search\nalgorithms continuously, the algorithm updates aim to improve the user\nexperience. This means that the websites that are easier to read and of higher\nquality eventually get prioritized over website pages created intentionally to\ntake advantage of current SEO trends.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well written website page tends to perform better over the\nlong term than one written for a specific update. If you invest the resources\nand time into creating <a href=\"https:\/\/contentwriters.com\/blog\/long-form-vs-short-form-content-going-into-2020\/\">excellent\ncontent<\/a>, the content will continue to do well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/SEO-Optimization-Analysis-Backlinks-Ranking-Traffic-ContentWriters-1.png\" alt=\"SEO Optimization Analysis Backlinks Ranking Traffic ContentWriters 1\" class=\"wp-image-7153\" style=\"width:747px;height:497px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This doesn&#8217;t mean that you should abandon all intentional\nusages of the keyword. This applies even in the case of geographic keywords,\nwhich are notoriously difficult to place organically into the body of the text.\nOverall, using the right keywords is not impossible to accomplish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are ways that you can naturally implement geographic\nkeywords into website pages that don&#8217;t hinder the user experience. For\ninstance, you can create a header that says &#8220;XXX Services in GEOGRAPHIC\nAREA.&#8221; Maybe the H1 or title of the page uses this formula. On your\ncompany\u2019s \u201cAbout Us\u201d page, you can find ways to naturally add some geographic\nkeywords into your text. Some examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This is why we\u2019ve been named the best hair salon<br>in Buffalo.<\/li>\n\n\n\n<li>Looking for a financial advisor in Miami,<br>Florida?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Geographic keywords can be a good strategy to implement on your website if your business focuses on a certain location. This can help to narrow down the most relevant search results for potential customers, especially if you incorporate the terms correctly on your site. The search terms you identify for your website can also be used in Google Ad campaigns to ensure that your local or regional business does not pay for clicks and exposure to people with little chance of becoming customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using geographic keywords on your company&#8217;s website pages and blog posts can help match your content with the most relevant &#8230;<\/p>\n","protected":false},"author":22,"featured_media":7816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-7719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Considerations When Using Geographic Keywords On Website Pages<\/title>\n<meta name=\"description\" content=\"Geographic keywords can be beneficial to your business\u2019s website. 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