{"id":7591,"date":"2020-01-09T09:30:00","date_gmt":"2020-01-09T14:30:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=7591"},"modified":"2024-04-24T19:25:35","modified_gmt":"2024-04-24T23:25:35","slug":"what-are-featured-snippets","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/what-are-featured-snippets\/","title":{"rendered":"What Are Featured Snippets?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re a regular user of Google\u2019s search engine, you\u2019ve likely noticed that the information displayed on its search engine results pages (SERPs) is constantly evolving to meet Google\u2019s mission to \u201corganize the world&#8217;s information and make it universally accessible and useful.\u201d Features such as knowledge graphs, People Also Ask boxes, and featured snippets have changed the face of SEO strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2014, Google introduced featured snippets, which have since become a key SEO consideration. If you aren\u2019t already optimizing your content to account for featured snippets, you could be missing out on significant web traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a closer look at featured snippets and how to effectively incorporate them into your content marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Featured Snippets?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets are selected search results that appear at the top of organic results and below ads. They include descriptive text that Google believes will help users \u201c<a href=\"https:\/\/www.blog.google\/products\/search\/reintroduction-googles-featured-snippets\/\">more easily discover what they\u2019re seeking<\/a>.\u201d Featured snippets typically answer the search query directly on the SERP, without requiring the user to click through to the website. You may also hear featured snippets referred to as \u201cposition zero\u201d because they appear above the first organic position. They\u2019re also sometimes referred to as \u201canswer boxes,\u201d because the information is displayed inside a box.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"548\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/featured-snippet.jpg\" alt=\"featured snippet\" class=\"wp-image-7601\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can easily recognize featured snippets because the format is reversed: instead of the page name followed by a description, featured snippets show the description first. Featured snippets may display paragraph content, a list, or even a video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets were introduced in part to address the increase in mobile and voice searches. Mobile search traffic has surpassed desktop search traffic, and more people are also conducting voice queries on their mobile devices. For these users, Google determined that featured snippets would be more useful than its traditional model of ten blue links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Snippets Drive Traffic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When featured snippets were first introduced, content publishers were worried that their traffic would suffer. If a user could get all of the information they need from the featured description, would they still click through to the website?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Google has confirmed that featured snippets do drive traffic to websites, and increasing your chances of gaining a coveted featured snippet position can provide a big boost to your SEO. Research supports this claim:&nbsp;<a href=\"https:\/\/searchengineland.com\/seo-featured-snippets-leads-big-gains-236212\">Search Engine Land<\/a>&nbsp;reports how optimizing content to rank for a featured snippet \u2014 adding question-based and user-focused content, and making content longer and more in-depth \u2014 led to a 516% increase in sessions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Get a Featured Snippet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So how can you rank for a featured snippet? The\u00a0foundations of good SEO\u00a0still apply: create high-quality content, optimize your content for the right keywords, obtain backlinks from other websites with high domain authority, and provide a good user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">Research by Ahrefs<\/a>&nbsp;indicates that 99.58% of featured snippets come from pages that are already ranking in the top 10 search results. But, those pages aren\u2019t necessarily ranking in the #1 position.&nbsp;<a href=\"https:\/\/getstat.com\/blog\/most-valuable-featured-snippets\/\">STAT reports<\/a>&nbsp;that 70% of featured snippets come from pages outside the first organic position. That means with a well-executed featured snippet strategy, you could leapfrog the competition and get your website higher on the SERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The site that appears most often in featured snippets is Wikipedia, so if there\u2019s a Wikipedia entry for your targeted search query, that may be hard to beat. But a careful examination of other websites appearing in featured snippets could provide valuable insight into how to optimize your own content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start with keyword research<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just like when you\u2019re optimizing your content for organic search results,&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/keyword-research-tools-and-tactics-for-seo-professionals\/\">start with the right keywords<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a>&nbsp;is a great tool for discovering trending search queries. You can also look at your website\u2019s top queries in Google Search Console to get an idea of what sort of information your audience is looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"596\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/optimize-content-google-trends-1.png\" alt=\"optimize content google trends\" class=\"wp-image-7686\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use long-tail keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most featured snippets are triggered by long-tail keywords. In fact, the more words a search query contains, the more likely it is to generate a featured snippet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try it yourself: If you search for \u201cSEO,\u201d you\u2019ll probably see Moz\u2019s&nbsp;<a href=\"https:\/\/moz.com\/beginners-guide-to-seo\">Beginner\u2019s Guide to SEO<\/a>&nbsp;at the top of the page, followed by organic results from other highly authoritative websites such as Search Engine Land, Wikipedia, and Google itself.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"157\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/moz.png\" alt=\"moz\" class=\"wp-image-7602\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">But if you search for \u201chow does SEO work,\u201d you\u2019ll see a featured snippet from&nbsp;<a href=\"https:\/\/www.lyfemarketing.com\/blog\/what-is-seo-and-how-it-works\/\">an article by Lyfe Marketing<\/a>, a digital marketing company based in Atlanta, GA. Lyfe Marketing has done such a good job of optimizing their content for this long-tail search query that they\u2019ve managed to appear above websites such as Moz and Search Engine Journal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"347\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/lyfe.png\" alt=\"lyfe\" class=\"wp-image-7603\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Focus on question-based queries<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When performing keyword research to target featured snippets, focus on search queries formatted as questions. Many users type complete questions into search queries, and these queries are easy to identify and answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use keyword tools such as&nbsp;<a href=\"https:\/\/answerthepublic.com\/\">Answer the Public<\/a>&nbsp;to identify a list of questions related to your topic. For example, if you enter the query \u201chow does SEO work,\u201d you\u2019ll see a list of related questions starting with how, what, where, which, who, when, and why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Look at the People Also Ask box<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another SERP result that is closely related to featured snippets is the People Also Ask (PAA) box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PAA boxes first appeared in 2015 and now show up on 93.8% of SERPs with featured snippets. These boxes can provide tremendous insight into the kind of information people are searching for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PAA boxes may appear in different places on the results page; sometimes they\u2019re under the first organic result, and sometimes they\u2019re further down the page. These boxes show other questions related to the initial query.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a PAA box for the search query \u201chow to find the right content writer\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"268\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/paa.png\" alt=\"paa\" class=\"wp-image-7604\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">PAAs can trigger a potentially unlimited number of related queries; when you click on one, 3-4 additional queries appear in the list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are some important points to understand about PAA questions. PAA questions may trigger their own featured snippets. Different queries may trigger the same PAA question with the same result. And, the answer that appears under a PAA question may also appear under a different PAA question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you identify your long-tail keywords, it\u2019s worth spending some time looking at PAA questions and answers. There are several tools, such as&nbsp;<a href=\"https:\/\/getstat.com\/\">STAT<\/a>, that can help you scrape PAAs and show you the exact rankings of URLs in the PAA box.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Evaluate the competition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spend some time reviewing the results that appear for both featured snippets and PAA boxes. Can you do a better job with your content? You may find that a featured snippet result doesn\u2019t necessarily contain the most comprehensive content; it just does a good job of answering the search query. Look for opportunities where you can provide more in-depth content, a more comprehensive list, more industry insight, or other additional value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Answer questions in your content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, take the list of questions you identified from Google Trends, Answer the Public, and People Also Ask boxes, and write content that answers those questions. Depending on your findings, this may involve developing new content, or re-optimizing the existing content on your site. If you already have content on your website related to the topic, a few simple updates may give you a chance at ranking for a featured snippet or a PAA box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with content that you\u2019re already ranking for. These pages will be the easiest to optimize.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2312\" height=\"2990\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/UPDATE-YOUR-EXISTING-CONTENT-WITH-SOME-OR-ALL-OF-THE-FOLLOWING-TACTICS.png\" alt=\"Update your existing content with some or all of the following tactics:\n\nAdd the relevant questions to your content\n\nFormat the questions as headings (h2, h3, etc.,depending on what works best for your page)\n\nWrite a complete paragraph that answers each question. Be concise: the average length of a featured snippet paragraph is 45 words. If necessary, you can elaborate further in subsequent paragraphs.\n\nChange the language throughout the post to align with the language used in the search queries\n\nMimic the formatting of the pages that are currently appearing in the PAA\n\nAdd any additional content that will help your page be the most in-depth article on the subject\" class=\"wp-image-7655\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Answer several questions in one article. The same page can rank for different featured snippets or PAA results. And, once a page is featured, it\u2019s more likely to show up for similar queries. Google is very good at recognizing related queries, so there\u2019s no need to create a separate post for every question on your list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create highly structured content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google loves structured content, whether that means a list, a comparison chart, or a sequence of numbered steps. Featured snippets often show a list of items, the ingredients for a recipe, or the number of steps to complete a task.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content with this type of question-and-answer approach creates a highly structured post in an easy-to-read format that may also help increase reader retention. When you\u2019re answering questions in your content, be factual. Include helpful numbers and figures where possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Properly optimizing your content for SEO and featured snippets takes a lot of time and planning, and there\u2019s no guarantee that you will see results at any particular time, if at all. But conducting this sort of thorough and consistent research is bound to pay off. You\u2019ll gain a better understanding of what your audience is looking for and come up with countless new topic ideas in the process. And, structuring your articles better will likely lead to a lower bounce rate and more time on site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to consistently monitor your analytics to see what\u2019s working and make additional changes as needed. And always be prepared to adapt your content marketing and SEO strategy to address changes in the industry and the evolving needs of your customers.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a regular user of Google\u2019s search engine, you\u2019ve likely noticed that the information displayed on its search engine &#8230;<\/p>\n","protected":false},"author":56,"featured_media":7685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-7591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Featured Snippets?<\/title>\n<meta name=\"description\" content=\"Google\u2019s featured snippets and their closely related \u201cpeople also ask\u201d boxes can provide a wealth of insight for your SEO. Here\u2019s how to take advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/what-are-featured-snippets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Featured Snippets?\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s featured snippets and their closely related \u201cpeople also ask\u201d boxes can provide a wealth of insight for your SEO. Here\u2019s how to take advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/what-are-featured-snippets\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T14:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T23:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2020\/01\/what-are-featured-snippets_-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen E\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen E\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/\"},\"author\":{\"name\":\"Karen E\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/0fa3fb8238a22749ebda0ec4ae673424\"},\"headline\":\"What Are Featured Snippets?\",\"datePublished\":\"2020-01-09T14:30:00+00:00\",\"dateModified\":\"2024-04-24T23:25:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/\"},\"wordCount\":1543,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/what-are-featured-snippets_-2.png\",\"articleSection\":[\"Content Creation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/\",\"name\":\"What Are Featured Snippets?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/what-are-featured-snippets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/what-are-featured-snippets_-2.png\",\"datePublished\":\"2020-01-09T14:30:00+00:00\",\"dateModified\":\"2024-04-24T23:25:35+00:00\",\"description\":\"Google\u2019s featured snippets and their closely related \u201cpeople also ask\u201d boxes can provide a wealth of insight for your SEO. 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