{"id":7173,"date":"2019-10-24T09:30:36","date_gmt":"2019-10-24T13:30:36","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=7173"},"modified":"2023-10-30T14:02:26","modified_gmt":"2023-10-30T18:02:26","slug":"why-keyword-stuffing-is-so-bad-but-still-prevalent","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/why-keyword-stuffing-is-so-bad-but-still-prevalent\/","title":{"rendered":"Why Keyword Stuffing Is So Bad  (But Still Prevalent)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Keyword stuffing is the practice of intentionally overusing a relevant search term repetitively in the text on a website page or blog post in an attempt to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\">manipulate Google\u2019s search engine<\/a> results. At one time, websites of poor quality could simply repeat the same phrase over and over again to rank highly in search engine results. The practice ended up negatively impacting the user experience, as less helpful websites that engaged in keyword stuffing had higher search rankings than high-quality content that better addressed the user\u2019s search query. To find more relevant content, users would have to sift through Google results.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/Keyword-Stuffing-Examples-ContentWriters.png\" alt=\"Keyword Stuffing Examples ContentWriters\" class=\"wp-image-7177\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, Google has continued to innovate its algorithms\nto weed out websites that use keyword stuffing. Websites that repeat unnatural\nphrases throughout a page are penalized. Despite this, some websites still\nutilize keyword stuffing as an SEO strategy. Here are some of the reasons not\nto engage in keyword stuffing\u2014and why it\u2019s still around today, despite being a\nbad strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Google Penalties<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google penalizes websites that don\u2019t comply with their best practices. If you engage in keyword stuffing, Google can remove your website from its search engine results. Since the whole concept of keyword stuffing is to increase your search engine ranking, it doesn\u2019t make sense to engage in any behavior that could hurt your company\u2019s search engine results.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3o7qE0gOGwzPbH81Qk\/giphy.gif\" alt=\"Google penalizes websites that don't comply with best practices. ContentWriters\" width=\"591\" height=\"313\"\/><figcaption>Don&#8217;t let Google pull out a red card on your webpage.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Highly Relevant Content Wins<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what the current SEO trends are, and no matter how\nGoogle changes its algorithm, highly relevant and informational content will\nwin every time\u2014at least in the long run. The most informative blog post about a\ntopic is likely to show up in search results simply because it naturally includes\nso much information about the search terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, high-quality content is more likely to be shared on social media, backlinked on other websites, <a href=\"https:\/\/albacross.com\/newsroom\/what-is-lead-generation\/?msID=fbddf070-7b6a-475b-a31d-8126b9222b40\">increase lead generation<\/a>, and recommended by other people. This creates additional opportunities for your content to be shared. For many websites, this social proof is more valuable than being one or two slots higher on Google\u2019s results page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1445\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/High-Quality-Content-ContentWriters.png\" alt=\"High Quality Content gets shared on social media, is easy to backlink on other websites, spreads through word of mouth marketing, and improves search engine rankings organically ContentWriters\" class=\"wp-image-7186\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To create the most relevant blog posts and website copy, it\nis important to figure out what your target customers search for and what they\nwant to know. For instance, if you operate a plumbing service in Tampa,\nFlorida, there are many ways to incorporate keywords organically (without any\nkeyword stuffing) into your website. You can create a blog post for every\ncommon service and query that\u2019s related to plumbing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some great blog posts could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reasons to Hire a Plumber to Unclog Your Drain<\/li><li>Services You Didn\u2019t Know Your Plumber Offers<\/li><li>How to Handle Common Plumbing Emergencies in\nTampa, Florida<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also try to create related posts and content related\nto your geographical area, depending on your customer base. Some examples of\nthis, based on the fictional plumbing business in Tampa, could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tampa Plumbing Service Pricing Information<\/li><li>Best Hardware Stores for Plumbing Supplies in\nTampa, Florida<\/li><li>Who to Call for Plumbing Emergencies in Tampa,\nFlorida<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Content Mills and Gig Sites<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Low-cost content writing mills and gig sites like Fiverr\nhaven\u2019t helped to reduce the prevalence of keyword stuffing and plagiarized\ncontent. By working through one of these sites, you can purchase low-quality\nwriting for your blog or website, often for around $5 for 500 words. Even if\nthis seems like a good deal, it comes at a cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Fiverr fees, $5 becomes only $4. If a well-written blog post of 500 words takes an hour to write, the freelance writer working through one of these sites would make $4 an hour before taxes by taking on this kind of project. This isn\u2019t sustainable and doesn\u2019t attract experienced writers who have been trained in SEO best practices.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter alignleft wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/CurlOfGradient\/status\/1100043308821368832?s=20\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few ways in which writers who work with content\nmills slightly increase their hourly rates. These include writing faster (often\nat a reduced level of quality), copying source material heavily, and keyword\nstuffing. If you repeat a keyword within a blog post more than is necessary,\nyou end up having to write less actual content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with a professional copywriting agency ensures that\nthe quality of the work comes first. Experienced copywriters know how to\nbalance search engine requirements with human-readable content practices. They\naren\u2019t focused on how to make $4 into a livable wage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Google Algorithms Change<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to play games to manipulate a specific Google\nalgorithm update isn\u2019t an effective strategy. Google algorithms change all the\ntime, and they can sometimes take a few weeks to be detected by the Internet at\nlarge. If you write content to address a current update, it might become\nirrelevant in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you used keyword stuffing in every blog post\nbefore Google changed its algorithm to remove sites that do it, you would have\nto go back through every post to make sure it complies with the latest Google\nchanges. Not only is this a hassle, but it could have been avoided by focusing\non creating high-quality content from the beginning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Search Engines Are Important<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword stuffing is still prevalent in 2019 because of how\nimportant search engines are for businesses. Search engines are the way many\nbusinesses are found, and it\u2019s estimated that <a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/seo-statistics\/#close\">more than\nhalf of all website traffic comes from organic search<\/a>. The\nInternet functions as an unwieldy phone book in some ways and search engines\nhelp users find the content they need among millions of possible choices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because search engines are so important, it is understandable that website owners may do whatever they need to do to get ahead. Unfortunately, their attempts often don\u2019t translate into views or sales.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2312\" height=\"7126\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/Organic-Traffic-Statistics-ContentWriters.png\" alt=\"Organic Traffic Statistics ContentWriters\" class=\"wp-image-7191\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To better illustrate this concept, consider what some companies\ndo to \u201cget ahead\u201d with <a href=\"https:\/\/contentwriters.com\/blog\/from-subject-line-to-signature-crafting-the-perfect-email\/\">email\nmarketing<\/a>. Most email marketing platforms require consent\nbefore you\u2019re able to send out mass marketing emails to someone. This can mean\nthat they sign up for your email list through your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies try to get ahead and buy email lists that subscribers didn\u2019t sign up for to receive information. This is easy to rationalize: Won\u2019t an email sales campaign do better as long as more people see it? Unfortunately, it is very difficult to convert a lead you purchased into a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it this way: Would you buy a product that\u2019s\nfeatured in an email you didn\u2019t subscribe to receive? You may never have heard\nof the company that sent the email. An unsolicited email isn\u2019t a good first\nimpression. Chances are it will be deleted before it is opened.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an email campaign has a 10% conversion rate for your list of 500 email subscribers, you won\u2019t see the same 10% conversion rate for your list of 1,000 unsolicited emails. Your <a href=\"https:\/\/group-mail.com\/email-marketing\/spam-statistics-worst-spam-offenders-countries-conversion-rates\/\">conversion rate will be much lower<\/a>, as these leads don\u2019t have a relationship with your company, and you\u2019re not sending it to a list of targeted sales leads. You may even need to pay for a bigger email marketing platform plan to send an email to that many people at once.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2312\" height=\"2023\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/Spam-Conversion-ContentWriters.png\" alt=\"Spam Conversion Rate is very low when sending unsolicited emails ContentWriters\" class=\"wp-image-7195\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The same kind of logic can be applied to SEO strategies and\nGoogle algorithms. If you try to manipulate the system, it isn\u2019t likely to\nwork. You\u2019ll spend a lot of money on keyword stuffing that could be better\nspent investing in high-quality marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Keywords Are Necessary<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While keyword stuffing is bad, using relevant keywords in\nyour online copy is a must. If you don\u2019t use any keywords at all, users won\u2019t\nbe able to find your post or website. However, it is extremely easy to overuse\na keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The recommended keyword density for a keyword varies, but is\naround 3% or less. In a short post of 300 words, this means using a phrase a\nmaximum of nine times. Since your <a href=\"https:\/\/contentwriters.com\/blog\/how-an-effective-blog-can-help-you-reach-your-business-goals\/\">blog post<\/a>\nshould be about the keyword or topic, it can easily be used more than the\nrecommended amount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can rely on SEO tools, such as the WordPress plugin\nYoast, to check the keyword density of a blog post or website page. You can\nalso ensure that you\u2019re using current SEO best practices. Many of these tools\nare free and readily available for you to use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Unsure of What Keywords to Use<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Part of what causes apparent keyword stuffing is simply not\nknowing what keywords you should use. If you don\u2019t know what keywords work best\nfor your content in your industry or niche, it is understandable that you\u2019d\nwant to use many different keywords in an attempt to ensure that your bases are\ncovered. It is better to know what the best keywords are from the start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword stuffing has fallen out of favor for high-quality\ncontent. Fortunately, this is good news for both website visitors and your\nbrand. By focusing on creating only valuable, informative, and interesting\ncontent, you won\u2019t have to worry about using manipulative and outdated SEO\nstrategies such as keyword stuffing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword stuffing is the practice of intentionally overusing a relevant search term repetitively in the text on a website page &#8230;<\/p>\n","protected":false},"author":22,"featured_media":7197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-7173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Keyword Stuffing Is So Bad (But Still Prevalent)<\/title>\n<meta name=\"description\" content=\"Keyword stuffing may seem like a way to get search engines to give your page higher rankings. However, it can kill your SEO. Here&#039;s how to avoid it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/why-keyword-stuffing-is-so-bad-but-still-prevalent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Keyword Stuffing Is So Bad (But Still Prevalent)\" \/>\n<meta property=\"og:description\" content=\"Keyword stuffing may seem like a way to get search engines to give your page higher rankings. However, it can kill your SEO. Here&#039;s how to avoid it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/why-keyword-stuffing-is-so-bad-but-still-prevalent\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T13:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T18:02:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/Why-Keyword-Stuffing-Is-So-Bad-But-Still-Prevalent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melanie G.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie G.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/\"},\"author\":{\"name\":\"Melanie G.\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/8ced97cac719a8a2140f227ca36d825f\"},\"headline\":\"Why Keyword Stuffing Is So Bad (But Still Prevalent)\",\"datePublished\":\"2019-10-24T13:30:36+00:00\",\"dateModified\":\"2023-10-30T18:02:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/\"},\"wordCount\":1524,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Why-Keyword-Stuffing-Is-So-Bad-But-Still-Prevalent.png\",\"articleSection\":[\"Content Creation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/\",\"name\":\"Why Keyword Stuffing Is So Bad (But Still Prevalent)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/why-keyword-stuffing-is-so-bad-but-still-prevalent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Why-Keyword-Stuffing-Is-So-Bad-But-Still-Prevalent.png\",\"datePublished\":\"2019-10-24T13:30:36+00:00\",\"dateModified\":\"2023-10-30T18:02:26+00:00\",\"description\":\"Keyword stuffing may seem like a way to get search engines to give your page higher rankings. 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