{"id":7145,"date":"2019-10-21T09:30:52","date_gmt":"2019-10-21T13:30:52","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=7145"},"modified":"2023-10-30T14:02:22","modified_gmt":"2023-10-30T18:02:22","slug":"9-backlink-building-rules-that-will-improve-serp","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/9-backlink-building-rules-that-will-improve-serp\/","title":{"rendered":"9 Backlink Building Rules That Will Improve SERP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Backlink building is a time-consuming process, but it brings great rewards when it comes to your Search Engine Results Pages (SERP) placement. Although Google\u2019s algorithm seems to change daily, a recent industry study found that backlinks remain the search engine\u2019s <a href=\"https:\/\/backlinko.com\/search-engine-ranking\">number-one ranking signal<\/a>. Google backs that research, confirming that links are one of the <a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\">top three<\/a> most important search engine ranking elements. Knowing backlinks are important, however, doesn\u2019t make them any easier to achieve.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/Total-External-Backlinks-ContentWriters.png\" alt=\"Total External Backlinks ContentWriters\" class=\"wp-image-7146\" width=\"700\" height=\"443\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a>What Are Backlinks?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks are the links from other websites into your site.\nThese SEO drivers are also known as \u201cincoming\u201d or \u201cinbound\u201d links. The links\nfrom external websites can point to any page on your site, giving you a vote of\nsorts with Google and other search engines. The more votes you get, the more\nyour SERP ranking improves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not all backlinks are created equal. When you consider how\nto get backlinks, the idea that any inbound connection is a good one is\nmisleading. The website that connects to you needs to be an authoritative site,\none that Google trusts, to have a positive effect on your site\u2019s search\nvisibility and ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Importance of Backlink Building<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks from trusted websites tell search engines that\nyour site is relevant. Without confirmation from external sites that your\nwebsite has authority on a specific topic, your target audience may never find\nyou among the pages of search results.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/SEO-Optimization-Analysis-Backlinks-Ranking-Traffic-ContentWriters-1.png\" alt=\"SEO Optimization Analysis Backlinks Ranking Traffic ContentWriters\" class=\"wp-image-7153\" width=\"700\" height=\"432\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When multiple websites link to the same web page or site,\nsearch engines consider that content worthy of ranking higher on a SERP. That\nsaid, although having links to your content from multiple sites is a goal worth\nachieving, advancements in Google\u2019s algorithm now consider the quality of those\nlinks more heavily than the quantity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the wrong backlink-building advice can wreak havoc on your site\u2019s visibility. To find favor with Google, you need to follow these nine backlink rules.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>1. Avoid gaining too many\nbacklinks too quickly.<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-embed-twitter alignright wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Am I a joke to you? <a href=\"https:\/\/twitter.com\/hashtag\/seo?src=hash&amp;ref_src=twsrc%5Etfw\">#seo<\/a> <a href=\"https:\/\/t.co\/TqVJDSxuSR\">pic.twitter.com\/TqVJDSxuSR<\/a><\/p>&mdash; SEOptimer (@seoptimer) <a href=\"https:\/\/twitter.com\/seoptimer\/status\/1184850808237625349?ref_src=twsrc%5Etfw\">October 17, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rule number one may sound counterintuitive, but achieving too many backlinks too quickly could trigger penalties from Google. Search engines need time to determine that your website holds a position of authority in your niche. If the links are created all at once, the search engines don\u2019t have time to establish your site as trustworthy. Instead of skyrocketing to the <a href=\"https:\/\/contentwriters.com\/blog\/improve-serp-ranking\/\">number one SERP<\/a>, your site will be penalized and become even harder for prospective customers to find.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>2. Gain backlinks naturally.<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To put it differently, be wary of paying for backlinks.\nGoogle\u2019s algorithm is now so advanced that it can typically pick up on link\nschemes that attempt to push a website to the forefront of search results.\nWhile you may subscribe to a paid directory that links back to your site, it\u2019s\nnot okay to pay website owners to load their site with keywords as anchor text\nto improve your SERP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>3. Avoid backlinks from\nuntrustworthy sites.<\/a><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/SEO-Street-Smarts-Neil-Patel-ContentWriters.png\" alt=\"SEO Street Smarts Neil Patel ContentWriters\" class=\"wp-image-7150\" width=\"700\" height=\"459\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google has deemed certain regions of the web \u201c<a href=\"https:\/\/neilpatel.com\/blog\/seo-street-smarts\/\">bad neighborhoods<\/a>.\u201d\nThe \u201cbad neighborhoods\u201d are filled with websites that have spam content, too\nmany external links, or content that doesn\u2019t seem to offer any value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want backlinks from websites with domain authority.\nThese are the sites Google has reviewed and deemed trustworthy. When\nauthoritative websites link to your site, they share their domain authority\nwith you, improving your value in Google\u2019s rankings. It\u2019s also more beneficial\nto receive backlinks from older websites as opposed to newly produced sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>4. Be consistent with backlink building.<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google considers whether your backlink growth is consistent\nwith how it would happen naturally in the tech world. Loading up on backlinks\nand then lying dormant for months doesn\u2019t mimic the way links are developed\nwith regularly produced content. Build backlinks over time to show steady\ngrowth with your link authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>5. Build deep links.<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Warning signals start going off at Google if all your\nbacklinks connect to your homepage. As you work to build your links, the\nconnections should be made to specific, relevant content. The sub-pages of your\nsite are the natural choice for external sites to link to. They will contain\nin-depth content about a specific topic that your homepage can\u2019t offer. The\nlinks need to appear natural, and that means creating backlinks to information\nother sites want to reference. Having backlinks to multiple pages on your site\nenhances your SERP power.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>6. Develop backlinks from\na variety of sources.<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks to your website shouldn\u2019t just come from other websites. Add some variety to your approach and gain more authority with Google by gaining links via social media, blogs, images, and more. The number of Tweets associated with a page can influence its SERP position with Google. In addition, Facebook shares are interpreted similarly to backlinks and are more influential than \u201clikes.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you post content to your social platforms, encourage\nyour fans and followers to share the information: you\u2019ll see improved search\nresults more quickly than with a thumbs-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>7. Choose a variety of keywords as anchor text.<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-embed-twitter alignleft wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I could no more guarantee a top 10 ranking in Google for a competitive one word keyword than I could predict the next lottery numbers. &#8211; David Law<\/p>&mdash; SEO Gold Coast Services (@SEOGoldUK) <a href=\"https:\/\/twitter.com\/SEOGoldUK\/status\/1184803545884712961?ref_src=twsrc%5Etfw\">October 17, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no secret that Google can quickly pick up on keyword\nstuffing\u2014loading articles with keywords in an unnatural way in an attempt to\nimprove SERP ranking\u2014but the search engine is now looking for articles with a\nmore natural development of keywords. Rather than promoting two or three\nkeywords to be used as anchor text for backlinks, choose 5 to 10 keywords. The\nanchor text selection should be natural, so all the backlinks to a particular\npage won\u2019t be the same. Try different variations of the keywords to avoid\nbuilding an unnatural backlink profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>8. Use a backlink\ncompetitive analysis tool.<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To improve your SERP and stand out from the competition, you\nmust know what the competition is doing. A backlink competitive analysis tool\nlike <a href=\"https:\/\/moz.com\/link-explorer\">Moz Link Explorer<\/a>\nor <a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a> will give you details about\nyour competitors\u2019 backlinks. By using these platforms, you can discover which\nsites are linking to your competitors\u2019 websites and determine whether you\nshould reach out to that brand for possible promotion. The tool also reveals\nwhich sites are linking to your website, and some platforms will score the\ndomain authority of the sites that link to you and your competition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analysis will also give you insight into your\ncompetitors\u2019 weaknesses. If they are performing better in SERPs but have a weak\nsocial media presence, you can beef up your social platforms as a way to move\nup in the ranks with Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>9. Publish quality content\nconsistently.<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google is a big fan of quality content that\u2019s published\nconsistently on your site. Posting <a href=\"https:\/\/contentwriters.com\/\">new content\non your site<\/a> once or twice per week allows the Google site\ncrawlers to pick up on the new information, index it, and offer it in SERPs\nwhen web users search for specific terms. Regularly posting or updating your\ncontent also gives external sites new content to link to and provides new\nmaterial for your social media channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>How to Build Backlinks<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convincing an authoritative website owner or content manager to link to your material can be difficult. While reaching out to bloggers and other content creators is an option for improving your backlink strategy, there are other ways to build backlinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These methods of backlink building should be performed\nroutinely to build your trustworthiness in online communities.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2312\" height=\"4922\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Build-Backlinks-Infographic-ContentWriters.png\" alt=\"How to Build Backlinks Infographic  Article Marketing Guest Posting Blog Commenting Facebook Groups Forum Commenting ContentWriters\" class=\"wp-image-7161\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Measure Your Success<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Backlink building isn\u2019t complete unless you measure the\nresults. Turn to the competitive analysis tool to document how many and which\nsites link to your site prior to launching your backlink-building campaign. As\nyou take more steps to grow your backlinks, use the analysis tool to measure\nyour growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use trackable links to determine which methods work best and\nconcentrate on those tactics the most. With your measurable results, you can\ndetermine the impact your backlinks have had on your SERP ranking. Knowing the\nmost effective backlink building methods allows you to develop a strategy for\nfuture link-building efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backlink building is a time-consuming process, but it brings great rewards when it comes to your Search Engine Results Pages &#8230;<\/p>\n","protected":false},"author":45,"featured_media":7169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Backlink Building Rules That Will Improve SERP<\/title>\n<meta name=\"description\" content=\"Backlink-building techniques can be difficult to master, but they 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